About the book: Retail (r)Evolution takes a thoughtful look at the relevance of shopping and the places we create to engage in the activity. The book crosses centuries and continents, wireless networks as well as the human brain’s intricate landscape. Developments in neuroscience are revealing the true emotions that drive buying decisions, as well as the re-wiring of our brains. Creating shopping places that engage the right brain will shape the way stores are designed to remain relevant – especially to young shoppers – in a hi-tech, socially networked future.
About the author: David Kepron is the Vice President - Global Design Strategies at Marriott International. His focus is on the creation of compelling customer experiences within a unique group of Marriott’s Distinctive Premium lifestyle brands including, Renaissance, Le Meridien, Westin, Autograph Collection, Tribute Portfolio and Design Hotels.