About Outdoor Asia Magazine

India's only specialized monthly magazine launched in 2002 that covers all facts of the OOH industry. Outdoor Asia focuses on Original news, Features, Latest trends in new technology, the best creative work, new campaigns, research and analysis about OOH advertising. This newly revamped magazine, formerly Outdoor Toady, is the key source of information and opinion for Brand marketer, Outdoor specialist and Media Owners.

This Issue

THINK DIGITAL

• Smartphone media integration makes OOH smarter
• Mobile + OOH = Greater Engagement, Relevancy, Reach
• The Primers: Reframing The DOOH Proposition
• Ludhiana’s new DOOH landmark

BRAND STAND

• OTT is the new OOH blockbuster
• ‘OOH provides stronger ROI virtually

TRANSIT MEDIA

• Cab advertising back on growth gear

MEDIA MATTERS

• Direction finders for V-shaped growth path

SIMPLY CREATIVE

RESOURCE