About Outdoor Asia Magazine

India's only specialized monthly magazine launched in 2002 that covers all facts of the OOH industry. Outdoor Asia focuses on Original news, Features, Latest trends in new technology, the best creative work, new campaigns, research and analysis about OOH advertising. This newly revamped magazine, formerly Outdoor Toady, is the key source of information and opinion for Brand marketer, Outdoor specialist and Media Owners.

This Issue

Shape of Things

• Auto Piloting OOH Revival

Strategy

Phil Hall, Joint Managing Director, Ocean Outdoor talks

Audience Meter

• A unified currency that can be used across all OOH formats makes it easier to plan and easier to buy, states Kym Frank, President

Key Question

• Indian OOH is beset with opaque business practices that prevent the industry from rising to its true potential, but the march of technology will change all that, hopefully, states Vasant Jante

The Big Picture

• Lloyd Mathias asserts that time’s ripe for Indian OOH to rethink its business approach, and take bold steps to futureproof this advertising medium

• Rachana Lokhande underlines the defining role of specialist agencies in Indian OOH’s makeover. Albeit the agencies themselves need to undergo a high degree of transformation to cope with the emerging demands on OOH

Transit Media

Spotlight

OOH Plus