India's only specialized monthly magazine launched in 2002 that covers all facts of the OOH industry. Outdoor Asia focuses on Original news, Features, Latest trends in new technology, the best creative work, new campaigns, research and analysis about OOH advertising. This newly revamped magazine, formerly Outdoor Toady, is the key source of information and opinion for Brand marketer, Outdoor specialist and Media Owners.
Shape of Things
Phil Hall, Joint Managing Director, Ocean Outdoor talks
The Big Picture
Rachana Lokhande underlines the defining role of specialist agencies in Indian OOH’s makeover. Albeit the agencies themselves need to undergo a high degree of transformation to cope with the emerging demands on OOH