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About Outdoor Asia Magazine

India's only specialized monthly magazine launched in 2002 that covers all facts of the OOH industry. Outdoor Asia focuses on Original news, Features, Latest trends in new technology, the best creative work, new campaigns, research and analysis about OOH advertising. This newly revamped magazine, formerly Outdoor Toady, is the key source of information and opinion for Brand marketer, Outdoor specialist and Media Owners.

Outdoor Asia (December Outdoor Asia 2017)

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This Issue

News

Regional Roundup

Brand Speak
Anjana Reddy, CEO, Universal Sportsbiz Pvt. Ltd. 14
Sushant Roy, Associate Vice President, Marketing and Branding, Skipper Limited 18


Think Digital
Building projections light up Hong Kong Festival 20
Xtreme Media launches ‘Play’ digital signage media player 22
BMC to clear the decks for digital billboards 22
Pickcel aims to grow digital signage market with cloud solutions 24
Australia’s Telstra payphones to double up as DOOH units 24
Steora’s smart, digital street bench adds new dimension to street furniture 26
Full motion DOOH packs strong brand building power 30

Printing & Graphics
IOAA initiates dedicated chapter for large format digital printers

Growth Markets

Delhi NCR Talks OOH
Propelling Delhi NCR to a new growth plane
RK Singh, Executive Director - Commercial, Airport Authority of India (AAI)
Suresh Balakrishna, CEO, Kinetic Advertising India
Prem Shankar Jha, Dy Commissioner, South Delhi Municipal Corporation (SDMC)
‘Globally OOH is leveraging mobility in significant ways’
Sharat Sharma, Director-Operations, DMRC
Dhiraj Kapoor, Head – BTL, Intex Technology India
‘One industry voice central to self-regulation & business growth’
‘DTC bus is the oldest advertising format in Delhi NCR’
‘As demand for green printing picks up, costs are bound to come down’
‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’
A sound knowledge sharing & networking platform

Simply Creative

Consumerics

What Consumers Say

Resources

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