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About Point of Purchase Magazine

India's only specialized monthly magazine on Point of Purchase Shopper Marketing, was launched in 2000 to add value to the shopper marketing Industry by providing news and information on shopper marketing, retail promotions review of POP Products, Consumer insights and information on service providers, This magazine is read by a majority of POP marketing agencies, brand marketers and service providers in the Industry.

Point of Purchase (pop august 2018)

5 Years / 60 Issues - Print Edition Rs.6000 Rs.3600

Discount is Rs.2400 You save 40%

3 Years / 36 Issues - Print Edition Rs.3600 Rs.2700

Discount is Rs.900 You save 25%

1 Year / 12 Issues - Print Edition Rs.1200
International / 12 Issues - Print Edition $190
1 Year / 12 Issues - Digital Edition Rs.400
Single Copy / 1 Issue - Digital Edition Rs.40

This Issue

POP Parade

International POP

Shop In Shop

Bosch Home Appliances Engages Consumers With Interactive SIS

Cover Story

Mattel Games

In-Store Activation

Mattel’s Marketing Roar

Brand Talk

Wingreens – Winning The Visibility Game

Betting Big On Breakfast Cereals  

Retail Talk

Kirana11: Unravelling The Potential Of Indian Grocery Biz


Acumen – Upbeat With Latest Trends 

Food For Taste, Health & Soul!

Column - Shopper Marketing

Achieving Highest Standards Of Execution