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About Point of Purchase Magazine

India's only specialized monthly magazine on Point of Purchase Shopper Marketing, was launched in 2000 to add value to the shopper marketing Industry by providing news and information on shopper marketing, retail promotions review of POP Products, Consumer insights and information on service providers, This magazine is read by a majority of POP marketing agencies, brand marketers and service providers in the Industry.

Point of Purchase (October 2018)

5 Years / 60 Issues - Print Edition Rs.6000 Rs.3600

Discount is Rs.2400 You save 40%

3 Years / 36 Issues - Print Edition Rs.3600 Rs.2700

Discount is Rs.900 You save 25%

1 Year / 12 Issues - Print Edition Rs.1200
International / 12 Issues - Print Edition $190
1 Year / 12 Issues - Digital Edition Rs.400
Single Copy / 1 Issue - Digital Edition Rs.40

This Issue

POP News 

International POP 

Interview
Vinod Kumar Gupta, Dollar Industries 
Jagdeep Kapoor, Samsika Marketing Consultants 
Dhaval Shah, Axiom 

Shelving
The Growing Shelf Life! 

Brand Talk
“Heightened placement works best for us in visibility game”

POPAI
Display Best Practice 

Column
The Shifting Sands Of POP Industry 

Resource 

Calendar