India's only specialized monthly magazine on Point of Purchase Shopper Marketing, was launched in 2000 to add value to the shopper marketing Industry by providing news and information on shopper marketing, retail promotions review of POP Products, Consumer insights and information on service providers, This magazine is read by a majority of POP marketing agencies, brand marketers and service providers in the Industry.
When packaging tells the brand story …
Ashwini Deshpande, Co-Founder, Director – Elephant Design
Raviraj K Joshi, Creative Director - Design
Month Focus: POP
Industry What next for the POP industry?
POP Industry Gallery
‘Industry can get future ready with global best practices’
Once upon a Forky in stores!
Showering offers: More Retail’s monsoon carnival
How Dunzo is redefining product sampling to drive consumer demand
Arvind Mediratta, MD & CEO, METRO Cash & Carry India
Ashni Biyani, Managing Director, Future Consumer Ltd
Piyali Konar, Executive VP, Insights Division, and Practice Lead, CX, South Asia, Kantar