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About Point of Purchase Magazine

India's only specialized monthly magazine on Point of Purchase Shopper Marketing, was launched in 2000 to add value to the shopper marketing Industry by providing news and information on shopper marketing, retail promotions review of POP Products, Consumer insights and information on service providers, This magazine is read by a majority of POP marketing agencies, brand marketers and service providers in the Industry.

Point of Purchase (June 2019)

5 Years / 60 Issues - Print Edition Rs.6000 Rs.3600

Discount is Rs.2400 You save 40%

3 Years / 36 Issues - Print Edition Rs.3600 Rs.2700

Discount is Rs.900 You save 25%

1 Year / 12 Issues - Print Edition Rs.1200
International / 12 Issues - Print Edition $190
1 Year / 12 Issues - Digital Edition Rs.400
Single Copy / 1 Issue - Digital Edition Rs.40

This Issue

Market Updates

Cover Story : Brand Talk

Two brands and their retail story

‘It’s about creating magic at the point of buying’ 15 Keeping alive a 100 year brand legacy –

Britannia shows how

Brand Baaja - Activation

Reckitt Benckiser’s clean up carnival at MT outlets

Brand Baaja - In Store Marketing

This FunFoods unit is the ‘hero’ in store

Industry Focus

‘3D printing removes limitations in other printing technologies’

Brand Talk

Faber India goes all virtual to enhance customer experience 

‘Store staff play an active role as key influencers’


How DLF is redefining the retail eco system with phygital

Retail Talk

A shopping space for the 60 plus 

How Alibaba’s New Retail strategy is redefining customer journey 

Spreading retail presence in the healthy snacks category


Shopper marketing: Why is the entire industry failing?

News Roundup