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About Point of Purchase Magazine

India's only specialized monthly magazine on Point of Purchase Shopper Marketing, was launched in 2000 to add value to the shopper marketing Industry by providing news and information on shopper marketing, retail promotions review of POP Products, Consumer insights and information on service providers, This magazine is read by a majority of POP marketing agencies, brand marketers and service providers in the Industry.

Point of Purchase (August 2019)

5 Years / 60 Issues - Print Edition Rs.6000 Rs.3600

Discount is Rs.2400 You save 40%

3 Years / 36 Issues - Print Edition Rs.3600 Rs.2700

Discount is Rs.900 You save 25%

1 Year / 12 Issues - Print Edition Rs.1200
International / 12 Issues - Print Edition $190
1 Year / 12 Issues - Digital Edition Rs.400
Single Copy / 1 Issue - Digital Edition Rs.40

This Issue

Market Updates 

Cover story

When packaging tells the brand story … 

Case Study

Ashwini Deshpande, Co-Founder, Director – Elephant Design 

Raviraj K Joshi, Creative Director - Design

Month Focus: POP

Industry What next for the POP industry? 

POP Industry Gallery 

‘Industry can get future ready with global best practices’

Brand Baaja

Once upon a Forky in stores! 

Showering offers: More Retail’s monsoon carnival

Sponsored Content

How Dunzo is redefining product sampling to drive consumer demand

Retail Talk

Arvind Mediratta, MD & CEO, METRO Cash & Carry India

Brand Talk

Ashni Biyani, Managing Director, Future Consumer Ltd

Research Talk

Piyali Konar, Executive VP, Insights Division, and Practice Lead, CX, South Asia, Kantar

News Roundup