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About Point of Purchase Magazine

India's only specialized monthly magazine on Point of Purchase Shopper Marketing, was launched in 2000 to add value to the shopper marketing Industry by providing news and information on shopper marketing, retail promotions review of POP Products, Consumer insights and information on service providers, This magazine is read by a majority of POP marketing agencies, brand marketers and service providers in the Industry.

Point of Purchase (POP December 2017)

5 Years / 60 issues- Print Edition Rs.6000 Rs.3600

Discount is Rs.2400 You save 40%

3 Years / 36 issues- Print Edition Rs.3600 Rs.2700

Discount is Rs.900 You save 25%

1 Year / 12 issues- Print Edition Rs.1200 Rs.1000

Discount is Rs.200 You save 17%

International / 12 issues- Print Edition $190
1 Year / 12 issues- Digital Edition Rs.400
Single Copy / 1 issues- Digital Edition Rs.40

This Issue

Category Focus - Mobile Handset
The New Ways of Retailing Mobile Handsets

Industry Focus
GST & The POP Industry

In-Store Activation
Britannia Good Day entices shoppers with ‘Festival of
Smiles’ in-store activity

POP Parade

GT Focus
We plan to be present in 50,000 GT outlets covering
80 towns of India

Brand Talk
IRIS to add 5 more EBO’s in their retail network
by end of next fiscal

Packaging Design
Impact, Consistency And Global Appeal

Retail Analysis
Organised retail is a tool of social change:
Paco Underhill

In-Store Experience
USHA enhances shopper experience in its stores

In-Store Asia 2018
EuroShop enters Indian retail market with
In-Store Asia 2018

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