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About Point of Purchase Magazine

India's only specialized monthly magazine on Point of Purchase Shopper Marketing, was launched in 2000 to add value to the shopper marketing Industry by providing news and information on shopper marketing, retail promotions review of POP Products, Consumer insights and information on service providers, This magazine is read by a majority of POP marketing agencies, brand marketers and service providers in the Industry.

Point of Purchase (pop april 2018)

5 Years / 60 Issues - Print Edition Rs.6000 Rs.3600

Discount is Rs.2400 You save 40%

3 Years / 36 Issues - Print Edition Rs.3600 Rs.2700

Discount is Rs.900 You save 25%

1 Year / 12 Issues - Print Edition Rs.1200 Rs.1000

Discount is Rs.200 You save 17%

International / 12 Issues - Print Edition $190
1 Year / 12 Issues - Digital Edition Rs.400
Single Copy / 1 Issue - Digital Edition Rs.40

This Issue

Retail Focus

The A Word

Artificial Intelligence in eTail 

POP Parade

International POP

Brand Talk

Funskool eyes big for Indian Toy Market

Spreading The Magic of Aroma Therapy

Tips of The Trade

Six winning factors of shopper marketing at retail! 


Chai Chai: The journey of “Ketli-The Tea Bar”

Innovative Retailing

Stores on The Water

What’s New

 Macromedia to invest heavily on soft signage infrastructure

 LPFLEX completes 95 years of global business

Avery Dennison recognises suppliers at fifth annual  global awards ceremony

Arrow Digital installs Efi- VUTEk 5r at Hannu  Marketing and Macromedia

In-Store Asia 2018 Expo

Exhibitors Feedback