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About Point of Purchase Magazine

India's only specialized monthly magazine on Point of Purchase Shopper Marketing, was launched in 2000 to add value to the shopper marketing Industry by providing news and information on shopper marketing, retail promotions review of POP Products, Consumer insights and information on service providers, This magazine is read by a majority of POP marketing agencies, brand marketers and service providers in the Industry.

Point of Purchase (July 2020)

5 Years / 60 Issues - Print Edition Rs.6000 Rs.3600

Discount is Rs.2400 You save 40%

3 Years / 36 Issues - Print Edition Rs.3600 Rs.2700

Discount is Rs.900 You save 25%

1 Year / 12 Issues - Print Edition Rs.1200
International / 12 Issues - Print Edition $190
1 Year / 12 Issues - Digital Edition Rs.400
Single Copy / 1 Issue - Digital Edition Rs.40

This Issue

MARKET WATCH: Roundup of relevant news updates

INDUSTRY PICKS: Latest from the retail solutions & technology space

Cover Story: How KitKat crafted a ‘chocolatory’ story

Brand TalkPriti A Sureka, Director, Emami Limited

Tech Talk: Vijay Wadhawan, Group Chief, System Solutions Division, Panasonic India

Retail Talk: Jalpa Patel – Lead Interior Architect and Sr.Visual Merchandiser, ZenGenius Inc

Tech Talk: Atul Kumar, Co-Founder & CEO, Fraazo

Retail Talk: Rohit Mohan Pugalia, Founder Director
This or That (A SOCH Group Initiative)