Cart (0)

About Point of Purchase Magazine

India's only specialized monthly magazine on Point of Purchase Shopper Marketing, was launched in 2000 to add value to the shopper marketing Industry by providing news and information on shopper marketing, retail promotions review of POP Products, Consumer insights and information on service providers, This magazine is read by a majority of POP marketing agencies, brand marketers and service providers in the Industry.

Point of Purchase (April 2019)

5 Years / 60 Issues - Print Edition Rs.6000 Rs.3600

Discount is Rs.2400 You save 40%

3 Years / 36 Issues - Print Edition Rs.3600 Rs.2700

Discount is Rs.900 You save 25%

1 Year / 12 Issues - Print Edition Rs.1200
International / 12 Issues - Print Edition $190
1 Year / 12 Issues - Digital Edition Rs.400
Single Copy / 1 Issue - Digital Edition Rs.40

This Issue

POP Picks 

International POP 

Overview of In-Store Asia 2019

In-Store Asia 2019: The show that lives on with new promises

Best Stall Designs ISA 2019

Spectrum Scan Pvt Ltd 

Four Dimensions Retail Design India

In-Store Asia Expo 2019

ISA Expo 2019: Heralding new retail possibilities

In-Store Asia Convention 2019

Capturing the spirit of ISA 2019: The visual story

Why rural is the go-to market for FCMG brands

‘Brand equity should convert to purchase’

‘Transparency, innovation & metrics - the way forward’

What local retailers can teach us about winning the game 

‘Cashier-less stores are the future’


‘Someone has to take the lead in implementing phygital’

Retail Talk 

OLX Cash My Car in top gear to transform used car market

From rural to urban – How Medimix traverses the retail path