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About Point of Purchase Magazine

India's only specialized monthly magazine on Point of Purchase Shopper Marketing, was launched in 2000 to add value to the shopper marketing Industry by providing news and information on shopper marketing, retail promotions review of POP Products, Consumer insights and information on service providers, This magazine is read by a majority of POP marketing agencies, brand marketers and service providers in the Industry.

Point of Purchase (December POP 2018)

5 Years / 60 Issues - Print Edition Rs.6000 Rs.3600

Discount is Rs.2400 You save 40%

3 Years / 36 Issues - Print Edition Rs.3600 Rs.2700

Discount is Rs.900 You save 25%

1 Year / 12 Issues - Print Edition Rs.1200
International / 12 Issues - Print Edition $190
1 Year / 12 Issues - Digital Edition Rs.400
Single Copy / 1 Issue - Digital Edition Rs.40

This Issue

POP News

International POP

International POP Gallery

Brand Talk

Scripting a quirky brand story to sell men’s grooming ‘Unlike other marketing tools, in-store promos result in direct sales

Retail Talk

Adding the right retail touch-up


Thomas Schlitt, Messe Düsseldorf India Vijay Chandna & Alok Hutchinson, VVT Communications


The signs are clear: Step up or stay behind