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About Point of Purchase Magazine

India's only specialized monthly magazine on Point of Purchase Shopper Marketing, was launched in 2000 to add value to the shopper marketing Industry by providing news and information on shopper marketing, retail promotions review of POP Products, Consumer insights and information on service providers, This magazine is read by a majority of POP marketing agencies, brand marketers and service providers in the Industry.

Point of Purchase (February 2019)

5 Years / 60 Issues - Print Edition Rs.6000 Rs.3600

Discount is Rs.2400 You save 40%

3 Years / 36 Issues - Print Edition Rs.3600 Rs.2700

Discount is Rs.900 You save 25%

1 Year / 12 Issues - Print Edition Rs.1200
International / 12 Issues - Print Edition $190
1 Year / 12 Issues - Digital Edition Rs.400
Single Copy / 1 Issue - Digital Edition Rs.40

This Issue

POP News

International POP

Cover Story - Retail Talk

SPAR’s recipe for success:

A generous serving of technology

Retail Talk

Take your pick: Potter wands or lightsabers?

Brand Talk

How Godrej Appliances charts the EBO path

Brand Buzz

Haldiram’s sweet festive splendour for shoppers 

Kurkure’s cool new spin to traditional snacking

Shopper Marketing

From the shelf to the shopping cart


Pick and click your groceries


What’s your brand ‘MOGO’? Ask BrandMusiq

Special Story

Budget 2019: What’s in it for the retail community?

Industry Focus

Marking the signs of success

In-Store Asia 2019

What’s your In-Store narrative? Check it out

@ ISA 2019

In-Store Asia 2019

Exhibitor List