Cadbury ’s winning combo for Bengal: Football with a dash of ‘Mishti’

Cadbury in its new campaign for Dairy Milk has decided to indulge the people of Bengal with two of their hot favourites- Football and \'Mishti\' or sweets. OOH was one of the key media vehicles for the engaging campaign.

OOH + activation creates buzz for Hiland Greens

The brand went in for a judicious mix of traditional OOH and on-ground activation in tie-up with Big Bazaar and Café Coffee Day to target their audience .

EFI: Riding high on innovation

EFI, the world leader in customer-focused digital printing innovation., is possibly the only company in the printing industry to have witnessed double digit growth in the past three years. Based out of Silicon Valley, California, EFI is leading the transformation from analog to digital imaging with scalable, digital, award-winning products. Outdoor Asia caught up with Guy Gecht, CEO, EFI, who was in India recently, along with EFI’s Vice Presidents Steve Green, VP of Asia Pacific and Sameer Gulve, VP-Engineering, EFI India. Read on to know about Guy’s vision and his take on the print industry and on the potential held out by the Indian market . read on...

Go green and be cost effective

Aditya Sikri, CEO -- Propcare Mall Management (Mantri Square), tells Outdoor Asia what more the OOH industry players can do to drive greater brand usage of the medium in Bangalore. read on...

Castle Lite goes totally cool in South Africa

Encyclomedia’s innovative creative solution at outdoor for Castle Lite helped the brand in communicating the product message across South Africa.read on...

Look it’s flying and how!

British Airways has leveraged the digital medium in an innovative manner to bring alive its presence on hoardings. read on...