DDB MudraMax-Experiential holds wedding-gift activation for Tupperware

An on-ground activation was implemented at various malls across major cities of India including Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata.

Bharat Matrimony promotes its mobile app through OOH

Various outdoor inventories such as metro platforms property, metro pillar wrap units and BQS were used to create a complete brand story and act as a continuous reminder to the customers’ at the exclusive locations.

OOH is really about being clear: Trent

Innovation for the sake of innovation doesn’t help. But take innovation and a strong idea and you’ve created something amazing. read on...

UTI Sees a Myriad Of Opportunities In OOH: Gaurav Suri

“Given the nascency of our category (mutual funds), it is only logical for us to fire with all guns to grow the category. This would entail firing with all the armaments, OOH being one such weapon in the armoury,” says Gaurav Suri, Senior Executive Vice President & Head Marketing, UTI Mutual Fund, in conversation with Bhawana Anand. The brand believes assimilation of high-technology and digital interface would make this weapon more powerful communication tool. Edited excerpts of the interview: read on...

Don’t wait, just fly!

Kulula, a low-cost carrier promoted online checking via a unique outdoor activity at the premises of Cape Town International Airport. read on...

Creating a lager effect

WAX agency ideated and executed the campaign for the brand, which saw different ambient innovations executed on roads.read on...