Konark DSP Cement reinforces presence in Ranchi with innovative OOH campaign

Brite Neon Signs has executed the OOH campaign including a neon innovation

Gionee breaks clutter in the outdoor with large displays

In New Delhi, the campaign is being run on the two premium glass facades at Shivaji Stadium Metro Station and Dhaula Kuan Metro Station, both on the Airport Express Line managed by JCDecaux India. Bright Outdoor Media has executed the brand’s campaign in Mumbai

‘Give Traditional Outdoor Media Its Due’

Traditional outdoor media including hoardings form the core of the Indian outdoor industry, yet this segment fails to earn due recognition of advertising clients, specialist agencies and media owners themselves. Time has come for concerted efforts to boost the growth prospects of traditional outdoor business. read on...

OOH delivers the multiplier effect: Samir Miglani

Telecom major Uninor has continually reposed immense faith in the OOH media to connect with its target audience. In recent years the brand has leveraged the outdoor media in a big way to build its presence in the non-metro cities. Samir Miglani, Head- Brand & Marcom, Uninor, talks about the unique strengths of the outdoor media and the brand’s approach to the medium. read on...

It’s Chilling Outdoors!

Socialab agency and Lipton engages young audiences by providing them a cool breeze at Bus-Q-Shelter in Athens. Read How!read on...

UK’s outdoor grows 6.4% to £258.5m in April-June 2014

Outdoor Media Centre (OMC) reports that digital was up 30% to £68.3m, the biggest ever quarterly figureread on...