Global Advertisers executes SBI outdoor campaign across 21 cities

The campaign has been deployed on various formats such as hoardings, bqs and unipoles

Kolkata’s Iswar Sankalpa boards auto to run UMHP campaign

The initiative illustrates how social messages can be effectively communicated through OOH

‘We will see new advertisers using OOH medium’

In May this year Pakistan Advertisers Society (PAS) exclusively endorsed Measuring OOH Visibility & Exposure (MOVE), a Pakistan-based media marketing and research company, to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi. Qamar Abbas, Executive Director, Pakistan Advertisers Society (PAS), talks about the new initiative in conversation with Rajiv Raghunath of Outdoor Asia. Abbas as over 15 years of professional experience with proven track record in setting up new ventures, securing profitable growth, establishing new streams of revenue and regulatory policy making. He has had a hand in executing some of the milestone media initiatives in Pakistan like Television Audience Measurement, Consumer Multimedia Index and the industry’s most prestigious Advertising Effectiveness Awards. Edited excerpts of the interview: read on...

OOH research is going to be as good as it gets: Gallen Yip

Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific, says OOH is here to stay in the long foreseeable term. Yip shares his thoughts on the emerging trends in the global OOH industry. read on...

Bloomberg launches artistic DOOH at London Airport

Around 3.4 million passengers travel through London City Airport each yearread on...

German LED specialist deploys 2,000 sq.m. digital OOH building façade in Moscow

Looked at from the outside, the stripe system conserves the characteristics of the original façade; from the inside they allow unobstructed view as well as the usual incidence of daylightread on...