Lava ‘mesmerizes’ the metros

After emerging as India’s most promising brand and its stint in attempting to break the world record of longest self-photographs (selfie) relay chain, Lava International Ltd, has come out with an innovative out-of-home campaign at select premium sites in major cities and metros.

Audi Quattro grabs attention through OOH

Audi Q3 raises high awareness level among its target audience through large format media, with vital facts about SUVs and invited them to experience the Quattro.

Robust credit control system is vital for growth: Pawan Bansal

The session by Pawan Bansal, COO – Jagran Engage, at Karnataka Talks OOH emphasised that if credit period is reduced even with low margins, profitability can be increased. read on...

Bangalore is yet to catch up with digitised OOH formats: Ranadeb Paul

During his session, Ranadeb Paul, AVP & Business Head – South & East, and National Head- Activation, Kinetic Worldwide India, mentioned that Karnataka lags behind in terms of the new developments on the OOH landscape. read on...

OMANZ expects strong growth in H2 2014

The Outdoor Media Association of New Zealand (OMANZ) has reported that the growth of member revenue continues with the total for Q3 2014 reaching $19,041,928, up 21% on Q3 2013.read on...

It’s Chilling Outdoors!

Socialab agency and Lipton engages young audiences by providing them a cool breeze at Bus-Q-Shelter in Athens. Read How!read on...