Allen Solly penetrates Kerala; unveils a new store in Trivandrum

20th August 2010, Trivandrum

The retail apparel giant Allem Solly has inaugurated its exclusive showroom in Trivandrum. With the opening of the outlet the brand has ventured into the state with its business. Spreading over an area of more than 2,500 sq. ft, the store has an eclectic collection of the brand’s latest offerings and the entire store dazzles with an international look and appeal with exquisite fixtures, lighting and music. On the brand’s first foray into Kerala, R Satyajit, Chief Operating Officer, Allen Solly said, “Allen Solly has always believed in breaking conventions. The brand has been given a young and a casual feel recently and we felt it was time to take it closer to consumers in Kerala. We are confident Kerala will lap up the new and vibrant Allen Solly.”

According to Satyajit, the brand has grown about three times in the southern India specially in the states of Andhra Pradesh and Tamil Nadu. He also revealed that the past 3 years has witnessed about 25 percent growth in Kerala alone and in the process of making itself younger and exciting, the brand is undergoing a paradigm shift, visible even in its ads. He also commented on the expansion plan of Allen Solly saying that the brand is now looking to mark its presence in Mumbai.