New retail concept ‘The Arvind Store’ launched by Arvind Ltd

18th August 2010, Hyderabad

One of the global textile conglomerates and leading apparel retailers Ahmedabad-based Arvind Limited has unveiled a new exclusive outlet in Hyderabad. Thelaunch of this store is the first example of this unique concept that brings together the best of custom tailoring and readymade apparel. The company is now contemplating to come up with atleast 20 exclusive branded outlets in Andhra Pradesh by the closing of the present fiscal, besides venturing into a new expansion by establishing minimum 100 stores across the nation in the next 2 years.

Commenting on the same, Sanjay Lalbhai, Chairman and Managing Director, Arvind Ltd. opined, “The Arvind EBO is a 'first of its kind' retail concept which we are introducing as a part of our aggressive expansion strategy. After the first exclusive store in Hyderabad, we plan to increase the number of outlets in the state to 20 by the end of fiscal year 2011. This is part of our strategy to increase our presence in the domestic market with 10-20 EBOs per state over the next couple of years. Over the next 3 years, we hope to double our fabric retail revenues from Rs. 400-800 crores by end of fiscal year 2012-13. We are hopeful that the newly launched concept stores will account for around 25% of this revenue generation.”

The newly launched store of Arvind are planned in such a way that they not only live up to today’s retailing standards but also create a unique position in the market. The company has sheltered the premium brands such include Arrow, US Polo and Flying Machine in the outlet.