New AmbiMall in Delhi gets an Italian brand

18th August 2010, New Delhi

A leading Italian apparel brand OVS Industry has signed a joint venture with Brandhouse Retails Ltd. The venture has come up with its first store at the newly launched Ambience Mall in Delhi. Sprawling across an area of 6,500 sq. ft., the company has brought under the popular brands in its multi-brand stores such as Reid & Taylor, Belmonte, Carmichael House, Stephens Brothers, and Alfred Dunhill. Presently, the brand has 3 exclusive stores in Chennai, Bangalore and Delhi.

Ashok Dalal, MD and CEO, Brandhouse Oviesse Ltd said, “Our studies indicate that Indians are now accustomed to living in the fast lane. But at the same time these consumers are price-conscious. This is where we feel OVS industry, with its fashionable mid-to-premium range of fast fashion, will be a good fit.”

OVS industry is part of Gruppo Coin, Italy’s leading clothing retailer which has a turnover of over Euros 1.8 billion. The presence of OVS industry has given a new meaning to shopping, based on a constant renewal of fashion clothing, quality and right pricing. It currently has a network of over 487 stores in Italy and abroad. The brand accounts for over 3.36 per cent market share in Italy.