EPOCA adds to the glitter at Metropolitan Mall

16th August 2010, New Delhi

Looks like the shopaholic Diliwallas just can’t get enough of flaunting brands. And, slowly the capital is turning into a hub for global products. With a plethora of international brands entering the Indian markets, here’s the latest addition — Epoca. The store recently opened in a posh Saket mall and has collections from three top Italian brands D&G, Ferre and Trussardi. The store is spread over a carpet area of 1,200 sq.ft.

On the inauguration, Director, Epoca, Puneet Khanna, said, “The USP of Epoca is its merchandise. We have hand-picked brands like the classic Dolce & Gabbana and Trussardi, as well as a young brand like Ferre. We have deliberately got merchandise which is one-season old, because there are a lot of gems from the previous collections that are not available in the market now. But a lot of people are looking for it.”

The company plans to open 10 outlets in the next 18 months, with stores larger than the first one. Their next outlet will be launched in Ludhiana, followed by Hyderabad.

“We are not going to focus on metro cities, but on the upcoming mini metros in the country. That is where the opportunity lies untapped. Mumbai is discovered. Delhi happened because our base is in Delhi,” Khanna said.

Epoca also plans to open an outlet at the Mumbai airport.