New York street fashion enters India with Eucko Unltd
12th August 2010, New Delhi
Loose jeans, jackets, bandanas with tattoo prints - the street smart fashion of New York will now be seen in country with the launch of international brand Eucko Unltd in the Capital. The brand that opened its first store here in collaboration with Spencer’s Retail Limited targets the 15-25 years age group.
“The tie up with Mark Ecko is a step to take fashion on next level. This is in line with our commitment to offer international fashion to the country,” said K. Dashrathraman, President of Speciality Retail, Spencer’s Retail Limited.
Stressing that today’s youth is on the lookout for international, trendy and edgy fashion, Dasaratharaman said, “We are sure that with strong roots in youth culture, Ecko Unltd and Ecko Red will become the touchstone of a new generation.”
Since 1993 Ecko Unltd has been a face of global youth culture. Rhinos roam the world on the backs of Ecko Unltd’s forward-thinking consumers. Its diverse brands are omnipresent in visual representations of next-generation culture – from music videos and television programs to action sports and video games.
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