9th August 2010

Hidesign, the leading fashion and lifestyle brand opens its Exclusive Brand Outlet (EBO) in Chennai, thus reaching a store-mark of 10 in Tamil Nadu and Kerala. The recently launched store has also taken the store count of Hidesign to 50 in India. The new 850 sq. ft store has been opened at Express Avenue Mall, Chennai and houses an entrapping range of classic handbags and men’s bags, along with the complete Spring Summer 2010 Collection of Hidesign.

The Brand is going all out to strengthen its presence in India. Besides finding place in major multi-brand outlets – such as Lifestyle, Landmark, Shoppers Stop and Westside in various regions, it is vying to make the most of airport retailing. It launched an exclusive 450 sq.ft. Store at Cochin International Airport few months back, and is now all set to open another at Bangalore International Airport. Dilip Kapur, President, Hidesign, says on Airport Retailing, “It helps build a global brand, as you get customers from all over the world. In India, our airport stores have performed very strongly.”

With its strong International Presence, Hidesign has become the first Indian brand to have its products displayed at exclusive fashion stores across the globe like – John Lewis, Selfridges and House of Fraser in the UK, Myers and David Jones in Australia etc.