20th July 2010

Coca-Cola India has appointed Ogilvy Action, the activation arm of Ogilvy India for creating shopper marketing programs for the company’s brand portfolio. OgilvyAction will work across all key channels where Coca-Cola India operates in the country. After a competitive pitch involving several other agencies, OgilvyAction was awarded the assignment to oversee Coca-Cola India’s entire Shopper Marketing Business.

Coca-Cola India has chosen to invest heavily in shopper marketing as a strategy to increase incidence levels. OgilvyAction, through its specialist shopper marketing practice, will assist Coca-Cola India to create innovative programs to engage and convert shoppers into buyers at critical points of sale and drive consumption.

OgilvyAction specializes in managing and helping marketers win in "The Last Mile” by utilizing a discipline-neutral mix of communications services in the areas of shopper, trade, experiential and promotional marketing, across rural and urban markets.