22^nd March 2010, Bangalore

Vision Express, the 50-50 joint venture between Reliance Retail and Pearle Europe opens its 46th outlet in Ahmedabad. This is Vision Express’ first entry in Ahmedabad. The new store, located at Iscon Mall, spreads across an area of 831 sq. ft. It has housed a wide range of eyewear products and accessories matching contemporary style and fashion in a world-class ambience. Like other Vision Express stores, this store also offers end-to-end optical solutions to its customers.

Speaking on the entry into the Ahmedabad market, Guillame Brouwet, CEO, Vision Express, said, “The launch of this store is an extension of our aggressive retail roll-out strategy which has helped us expand at this great pace within a very short period of time. We are delighted to extend the international and superior shopping experience of Vision Express to customers in Ahmedabad with our first store in this city. To open this store in this great environment demonstrates our dedication towards catering to customers of the city.”


The new Vision Express store will also bring several benefits to the consumers including its highly popular free eye test for all customers. The free eye test at Vision Express is a complete 11 step eye test that includes a special eye pressure check. This is a unique process, certified by LV Prasad Eye Institute. Post the eye test, vision experts at Vision Express will help customers select the right products for their eye care needs. This apart, the new store has also introduced a special inaugural offer that entitles customers to a 25% discount on all frames and sunglasses.