HyperCITY Retail (India) Ltd appoints Darshana Shah as Business Head for Marketing, Visual Merchandising, Loyalty and Space on Hire

1^st February'12, Mumbai

HyperCITY Retail (India) Ltd recently appointed Darshana Shah as the Business Head for Marketing, Visual Merchandising, Loyalty and Space on Hire. She shall play an important role to build HyperCITY as a brand that presents the customer with the best ‘international shopping experience’ and is a value driven hypermarket in the consumer’s mind.

Darshana has the pre-requisite skills required in the retail & marketing arena that helps her augment the brand she works for. Brand Building, Customer Engagement and connect through loyalty program and influential communication strategies & enhancing instore shopping experience are some of the areas of her core expertise. Darshana comes with over 14 years of experience in the retail and IT sector with some of the most reputed companies. Her successful retail stints include Reliance Value Retail, Future group and Shoppers Stop with marketing being her core responsibility.

Mr. Mark Ashman, CEO, HyperCITY Retail Ltd., shared his thought on Darshana’s appointment saying, “We are delighted that Darshana has joined Hypercity as Business Head Marketing, part of the leadership team. Her previous experience will enable her to consolidate Hypercity’s position as India’s favorite hypermarket offering all customers a truly international shopping experience and great value everyday.”