Urban youth spends Rs 5,000 per month on clothing

2^nd August'11, Mumbai

An ASSOCHAM survey conducted from March-June 2011 revealed that 35 per cent youth residing in the Indian urban cities spend Rs 5,000 per month on clothing alone. 2,000 youngsters in the age group of 13-21 years were surveyed to evaluate their apparel purchasing tendencies in 10 cities (200 respondents in each city) of Delhi, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Lucknow, Ahmedabad, Jaipur and Chandigarh. Commenting on the survey, D.S. Rawat, secretary general - ASSOCHAM, said, “Today teens exhibit a strong desire for individuality in their self-expression and end up spending a major chunk of their allowance on clothes. Fashion conscious teens be it the girls or the boys are becoming more concerned about their appearance and are taking what they wear more seriously than ever before.” The expenditure figure for clothing in Delhi was a step ahead than other cities as 55 per cent teenagers admitted spending more then Rs 5,000 every month.