In-Store Asia makes its debut in South India in 2009

18th November 08, Bangalore : In-Store Asia, the only expo, convention and awards event in the region focused on the practice of Shopper Marketing, will host its fifth edition in Bangalore after successful shows in Mumbai and New Delhi. Over the last four year. The event's foray into the south, to be held at the Bangalore International Exhibition Centre between 5 – 7th March, 2009 will be marked by a significant increase in expo space displaying the latest shopper marketing solutions and technologies, addition of three more categories for the retail design awards and a convention that will bring together speakers from India and abroad to address issue of contemporary relevance for Shopper Marketing.

Commenting on the move to bring the event to South India, Vasant Jante, Project Head, In-Store Asia, said, "After hosting four editions of the show in, what are arguably the nerve centres of corporate India, in Mumbai and Delhi we decided to take the show to the South based on two considerations. One, the south has a healthy base of solutions providers and brands that are extremely active in the Shopper Marketing space and it made sense to bring the show to their door steps. Two, retail, which is what shopper marketing is all about, is not restricted to any particular region and by bringing the show down south we are hoping that we can give access to more people in terms of exhibitors, visitors and delegates."

One possible indicator of the growing importance in Shopper Marketing could be the expo space that has been constantly expanding since the launch of the show in 2005. With solution providers frequently expanding their portfolio of products and services and marketers and retailers constantly looking for innovative inputs to their Shopper Marketing programs, the expo at In-Store Asia has grown year on year to accommodate not only more exhibitors but a wider range from each exhibitor. Subsequently, the expo space at In-Store Asia 2009 will occupy an area of 2,500 square metres, an increase of around 45% as compared to the last show in Mumbai. The Expo itself will be divided into three distinct pavilions - Absolute POP, VM & Storefix, Retail Signs and Dynamic Envirments – to enable a more methodical browsing experience for visitors.

The Convention will continue to focus on bringing together the best ideas, insights and information from the world of Shopper Marketing presented by some of the most advanced practitioners of the art from India and abroad. All the presentations will encourage maximum audience interaction in addition to panel discussions on each day to analyse and understand issues that are top of the agenda in the current retail climate.

The Awards module, VM&RD Retail Design Awards, also sees the inclusion of three new categories - Best Lighting, Best Visual Merchandising and Best Shopfitting – to expand to the scope of the awards objective and make it as all-inclusive as possible. Apart from the three new categories, there are 14 categories by merchandise / service / format, and one category each for Malls & Window Presentations, and all entries in the 12 categories will automatically qualify to compete in the Store of the Year grand awards.

For further information, please contact:

Sachin Jante
Cell: +91 9820006140
E-mail: sachin@vjmediaworks.com

Digital Signage Asia 2008

18th August 08, Bangalore : Digital Signage Asia 2008, Asia’s exclusive show on digital signage will be held on 3rd and 4th October at the Nehru Centre, Worli in Mumbai, India. The show will showcase the various facets of this compelling new medium.

The two day Event will witness a conglomeration of industry heads, digital network operators, retailers, brand marketers, research agencies, technology solutions providers and digital network owners.

The Convention will feature stalwarts from all over the world presenting their insights on the industry through panel discussions and interactive sessions. The Expo focuses on the cutting edge digital signage solutions available in the market. There will also be a separate platform exclusively for demos, product launches and interactive sessions. This will be the place where the power of the latest technology can be experienced live.

Digital Signage is the future of out-of-home media and the Show aims to highlight the flexibility & bandwidth of Digital Signage. With the boom in Retail coupled with more people spending more time out of their homes, digital signage advertising is the next generation choice for marketers seeking to connect the masses with their brands.

What the industry needs is an authoritative forum that can offer the latest on emerging trends and developments in the field, present successful ventures and provide a platform for business networking. And to fill that need, we give you Digital Signage Asia 2008, Asia’s exclusive show on digital signage.

Digital Signage Asia is organized by Thoughtshows and Events, the on-the-ground events division of VJ Media Works, a media company with interests in publishing and industry events. Their two pioneering events - In-Store Asia (previously known as POP Asia) and OAC (Outdoor Advertising Convention) are already hugely popular brands in the advertising and marketing industries. VJ Media Works is also the company that owns three publishing brands, Point-of-Purchase, Outdoor Advertising and VM&RD (Visual Merchandising & Retail Design).

For further information, please contact:

Mario Amalraj – Project Manager
Cell: +91 9901973576
E-mail: mario@vjmediaworks.com

SOCIAL AWARENESS CAMPAIGN COMPETITION

6th June 2008, Mumbai : SOCIAL AWARENESS CAMPAIGN COMPETITION presented by Outdoor Advertising magazine (OAM) & Indian Outdoor Advertising Association (IOAA).

The competition seeks to creatively highlight social issues that need to be addressed. And the winning concepts, apart from being financially rewarded, will also be rolled out as a campaign across outdoor formats in the country.

Terms & Conditions

1) The Competition is for a Social Awareness OOH campaign that will be implemented by IOAA on an all India basis.

2) Entries are open to all creatives based on either or both of the following subjects

       Subject 1 : Stop Abusing the Girl Child – from Inception to Bride Torturing
       Subject 2 : Proud to be Indian – Stop abusing laws & stop being corrupt

3) The Competition is open to single individuals or a group of individuals. Entries cannot be submitted as the work of Agencies / Corporate Houses / Design Houses etc.

4) Participants can send as many entries in one or both categories.

6) The execution format of the campaign is open to all OOH formats – Billboards / Street furniture / Format Innovations / Use of Ambient Media etc

7) Entries have to be submitted in jpeg format with a resolution of at least 300 dpi and minimum dimensions of 100 square inches

8) Entries have to be emailed to sachin@vjmediaworks.com with the following details:

• Name
• Contact address
• Mobile number
• E maid id/s
• Project description

• 1st Prize : Rs. 1 lakh
• 2nd Prize : Rs. 75,000/-
• 3rd Prize : Rs. 50,000/-

OAC 2008 goes bigger, better

May 6, 2008, Bangalore: OAC (Outdoor Advertising Convention), India’s only exhibition, convention and awards forum for the OOH Industry, is enhancing its scope this year. For the fourth edition of the show in June 2008, the event will be moving to a new venue that will allow for more exhibition space as compared to the previous editions while also accommodating an increasing number of delegates at the convention. The title sponsors for OAC 2008, which is to be held on 27th & 28th June at the Nehru Centre, Worli in Mumbai, are Times OOH and Ogilvy Action. The grand finale to this two day event is OAA (Outdoor Advertising Awards) 2008 which is the awards exclusively for creativity & media innovations in Out-of-Home Advertising Medium. This year OAA is sponsored by Times OOH.

“Leadership, to my mind, brings with it responsibility of developing the very category called OOH Media”, says A P Parigi, Director, Times Innovative Media. “There are several ways to help build a category in emerging markets like India. One such initiative is to associate, support and encourage establishment of platforms like Outdoor Advertising Convention and Outdoor Advertising Awards.”

“There is more interest than ever in the OOH medium in the country and the move to a larger venue will help along two fronts”, explains Vasant Jante, Project Head, OAC 2008. “One, the larger expo space will be able to accommodate more of the exciting products and technologies that are constantly being launched to address the OOH industry. And two, as the medium gets more competitive, with the large Indian players, the traditional Indian players and the international giants all vying for an advantage in the growing market, we expect the delegate count to go up.”

The increase in exhibition space and convention space notwithstanding, the event will continue to bring together leading personalities and companies from the industry in India and abroad. With a format that is completely interactive, OAC 2008 will be the ideal place for the OOH community to interact, learn and network

For further information, please contact :
Sachin Jante : Mobile : +91 9820006140 / email : sachin@vjmediaworks.com
www.oacasia.org

June, ergo, OAA (Outdoor Advertising Awards)

March 3, 2008, Bangalore: It’s June and therefore it is time again for OAA (Outdoor Advertising Awards) 2008. As in the past three years, the fourth edition of OAA in 2008, held under the aegis of OAC 2008, will recognise and honour the best creatives, agencies, media planners, media owners and printers that leverage the potential of the world’s oldest communication medium.

Says Vasant Jante, Project Head, OAC 2008, “Over the three years since we launched the Show, we have consistently seen an upward shift in the benchmarks that the industry sets for itself. Whether it is the creative concept & execution, the emergence of new and interesting media formats, the use of emerging technologies or in terms of the medium playing a significant role in the media mix, there have been significant developments in the overall approach to Outdoor Advertising. This year we are sure that the entries will surpass the previous years’, both in terms of the number of entries that come in and in terms of the quality of the submissions.”

Since its launch in 2005, the entries for the Awards Event has consistently grown from 275 in the first year to 500 in 2007. The format has also been constantly tweaked based on feedback from the market and the overall categories have themselves increased from 17 to 24.

OAA 2008 sees the inclusion of a new category, Best Use of Posters. The entries will be judged by a jury of advertising and marketing professionals and the last date for entries is April 30th, 2008.

OAC 2008 is organised by Thoughtshows & Events, the on-the-ground events division of VJ Media Works that also manages the annual In-Store Asia & Digital Signage Asia shows. VJ Media Works is a media company with interests in publishing and industry events. The company owns three publishing brands, Point-of-Purchase, Outdoor Advertising and VM&RD (Visual Merchandising & Retail Design).

For further information, please contact :
Ramashis Bhatt : Mobile : +91 99165 98119 / email : ramashis@vjmediaworks.com