Media Company Offers magazines on Outdoor Advertising, In-Store Marketing and Retail Design
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Magazines

Point - of - Purchase started as a bimonthly in Dec 2000 as POPToday and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.

   

VM&RD is India’s only magazine on Visual Merchandising and Retail Design. A bi-monthly that was launched in September 2005, VM&RD underscores the best there is to the systematic art of creating a complete retail experience. Each issue of the magazine focuses on all aspects of retail design and visual merchandising in the context of branded shopping environment.


Outdoor Advertising started as a Quarterly in April 2002 as Outdoor Today and moved to become a bimonthly under the current name in 2005. In April 2007, the publication became monthly covering all the facets of the Out-of-Home industry. Outdoor Advertising focuses on original news, features, latest trends in new technology, the best creative works, new campaigns, research and analysis about OOH advertising. The magazine’s reach into the world of Out-of-Home Advertising is unrivaled. This newly revamped magazine is the key source of information and opinion for media owners, advertising and marketing executives. This magazine reaches subscribers who are key decision-makers and influencers at advertising agencies, major brands and media buying agencies.


Events  
   
In-Store Asia is India’s most prestigious annual show for the retailing business and all the allied industries that support it. It showcases the best concepts and ideas in Point-of Purchase advertising, Retail Design & VM and Signage Industry from India and abroad across three distinct and different modules - Expo, Convention and Awards. It is an invaluable forum for Marketers, Retailers, Ad agencies, Solution providers and Experts to meet and exchange ideas related to the Marketing-at-Retail Industry. The show started in Jan 2005 as POPAsia .
   
OAC Asia is India’s only yearly Convention & Awards for the Out – of – Home Advertising Industry in the region. This is a platform for professionals from the OOH Industry to network, discuss, chart and manage the future of the medium as it comes into its own. OAC has been recognised as the one-point access to the Indian OOH Industry. It started in June 2005.
   
Digital Signage Asia showcases a new medium that could be the future of communicating at retail. It is an annual 2-day definitive forum that comprises a Convention featuring interactive sessions and panel discussions by industry
   
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