‘Hemant Shah joins Lintas as president - OOH’
15^th July 2010, Mumbai

Hemanth Shah, has joined Lintas Media Group as president, out-of-home.Prior to this, Shah was executive vice-president and revenue head, Times OOH, the out-of-home arm of Times Innovative Media. Shah will report to Lynn de Souza, chairman and CEO, Lintas Media Group. Shah's responsibility in the new role will include expansion into OOH consumer space like including retail, events, transport, sports and outdoor. Further, he will work with the group's other OOH specialist agencies Aaren Initiative and Karishma Initiative, to carry forward work on existing accounts as well as bring in new businesses.Shah is an MBA in marketing with over 20 years of work experience, of which 15 years have been spent in the OOH industry. Prior to his stint with Lintas, Shah has held various positions in diverse organizations like Tata Press, Mudra Group, Alban Communications (in London and Mumbai),Hansa Research and Future Group.