The 6th edition of OAC (Outdoor Advertising Convention), the only expo, convention and awards event for the OOH industry in the country, will be held between 11th & 12th June 2010 at the Hotel Renaissance, Powai. OAC 2010 will feature a much larger expo space, of 25 stalls as compared to 10 stalls last year), that will showcase the latest solutions to enable brands, specialists and media concessionaires to deploy more effective OOH campaigns. The convention, an annual confluence of brands, concessionaires, specialists, regulators and other solution providers, has been conceptualised on the theme of “From Fragmentation to fraternity'???” and will focus on the imperative for the everyone in the industry to get together and work in concert for the growth and development of the industry.

“The fragmented nature of the OOH business in India has been one of the biggest impediments to the development of the medium as a whole,” explains Vasant Jante, Project Head, OAC & Publisher, VJ Media works. “The 'each person for himself' approach has so far meant that the medium has never been able to achieve its warranted status as an industry, define and implement industry-wide standards or present one representative face to address operational and regulatory issues. But of late, efforts from the IOAA (Indian Outdoor Advertisers Association) and the DOAA (Delhi Outdoor Advertisers Association), for example, have demonstrated that together the industry can achieve much more than when pursuing individualistic agendas. OAC 2010 will discuss, again, the advantages of a united industry, define the issues that can only be resolved with a cohesive approach and develop a concerted agenda for the future.