Hype picks up majority stake in Pune based Asawari Publicity Partners for advertising on BRT bus shelters
26th March'09,OOH media company Hype Integracomm Pvt. Ltd. has picked up a majority stake in the Pune based Asawari Publicity, enabling the company to expand its presence in Pune.
Asawari Publicity Pvt. Ltd. (APPL) is a two-year-old OOH company in Pune that has been providing innovative outdoor media solutions to a long list of top companies. Asawari Publicity has recently bagged the most prestigious project of India’s first ever BRT ’Q’ shelters. In this first of its kind project in India, the BQs come with the Retailing Opportunity. Between two BQs there is a facility for retailing where the advertiser can put up Telephone Booths, ATM, Food Take Away counter, Tea/Coffee vending machines etc.
BRT or Bus Rapid Transport in Pune is a unique experiment being undertaken in the country for the first time. BRT entails a special dedicated lane in the middle of the road for public transport buses. Each traffic signal is supposed to have two BRT ‘Q’ shelters with the advertising area of 741 sq. ft. and 510 sq. ft. respectively which make it the largest display providing BQs in India. Being in the middle of the road, these shelters will have panels on the both the sides. This is going to be a highly effective OOH medium with a very high visibility due to large displays and its being located near traffic signals. In addition to visibility, each BRT bus shelter offers a space of 400 sq ft. that can be used for an ATM, telecom connect, hot & cold drink dispensing, offering ready to eat snacks etc.
Commenting on the new development, Executive Director of Hype Integracomm Mr. Jignesh Sharma said “Pune is one of the fastest growing cities in India. It is the IT and automobile hub as well as a major education hub. Acquisition of APPL will help Hype strengthen its presence in Pune while APPL will get financial and marketing support from Hype”. He further added that “This acquisition is totally in line with Hype’s core philosophy of innovation and helping the advertisers in getting the best ROI on their spend. We are looking at more of such strategic buys if they match with Hype’s business principles”.
Hype Integracomm is one of the fastest growing OOH media company owning international standard media assets in Mumbai, Bangalore, Hyderabad and Pune. Hype believes in creating innovative OOH displays and strives to bring the new ideas to the hoarding cluttered OOH space.
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