Indrajit Sen moves to Laqshya

08 November 08, Bangalore Indrajit Sen has moved on from Stroer Media to Laqshya. He takes over as President - Projects at Laqshya. His role encompasses all projects of Laqshya, old and new. His primary responsibility will be to develop assets for the company as Laqshya is reorganising itself to get into two broad functions of creating assets and marketing them. Prior to this he was the Country Head and CEO of Stroer India.

Speaking about the shift, Sen says "Given the faces of the global economy, I find the opportunity to be part of one of the largest Indian companies with established multi-format presence across the country, rather attractive. However, I continue to associate with Stroer in many ways. I will be representing them here in any attempts they make, if necessary." He went on to clarify that there is no joint venture between the two companies as of now, but it is not ruled out in the future.

Sen is particular that as President- Projects, he strengthens Laqshya's brand identity and ensures that all their media assets are cutting edge.

Sen began his career in brand marketing and sales in various categories including a stint in international marketing. His journey has taken him from being the Regional Head of The Times of India Group's Response Department to becoming President of Primesite. He then started Jagran Engage as Chief Operating Officer and Business Head. From there he moved on to Stroer and now finally to Laqshya.

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