Aegis Media launches Posterscope in India

Its now official. Aegis Media India is to launch Posterscope in India on September 16 in Mumbai.

Posterscope is a reputed Out of Home company that is a leader in several western markets. In India the company's headquarters will be in Mumbai. However, offices will be opened in all the metros and mini-metros throughout the country. Haresh Nayak, an OOH veteran, will lead the Posterscope team. Sushil Pandey will head the West and South zones while Vinay Goel will head the North zone.

"We have ensured that the team has only the best outdoor specialists, many of whom have international exposure and have worked at the client end. As a matter of policy, we will only hire the best, train them to world standards on our latest tools from UK and make a difference to the way outdoor business is done in India," said Haresh Nayak, General Manager, Posterscope, India.

Posterscope India plans to bring in a high level of accountability and transparency to the Indian Outdoor Industry. The company plans to work with media owners to bring in the best practices from around the world and will introduce research and data based tools.