NS:SALT – NS Publicity & SALT OOH Join Hands
1st November'11, Delhi
NS Publicity, the leading traditional OOH media asset company in Rajasthan with recent footprints in Delhi NCR and SALT OOH, the ambient media company of www.allabotuoutdoor.com announced their joint venture to consolidate the growing operations of NS Publicity’s media Asset network outside of Rajasthan and SALT OOH’s Office media asset expanse across the country and other ambient media projects in the pipeline.
Both NS Publicity and SALT OOH sealed their plans of the joint venture as a clear business expansion strategy which now makes it mandatory for both the organizations to grow their asset creation businesses under a common banner of NS:SALT including their current consolidation of NS Publicity’s Media Inventory on Line-2 and Line-3 of DMRC, Delhi and Salt OOH’s current Ambient media inventory across 8 cities in India.
NS Publicity and SALT OOH already share a working relationship for more than a year having partnered in few ambient media projects. The new JV will lead to the business expansion of both the organizations under a single banner NS:SALT.
NS:SALT operations are effective from 1st October 2011. The current businesses of both the organizations is valued over 40 cores per annum and the consolidation should enable NS:SALT to achieve bigger revenue volumes with dominant presence in Top 10 metros by end of 2012.
Commenting on this Development, KD Maheshwari, Director- NS Publicity expressed his desire “to extend the already existing partnership into a joint venture with SALT OOH as a clear expansion strategy as he was confident of the overall set of abilities which salt OOH has demonstrated in a already considered saturated market of Delhi NCR. More important than their Business growth is the belief which they expressed while we entered into a soft relationship with them a year back. They have over exceeded expectations in all areas of revenue generation, growth and scale.”
Their business ideas are fresh, innovative and the best part is that it is driving serious long term investment from major clients across categories,” added KD Maheshwari. “Both NS Publicity and SALT OOH are expanding at a very fast pace and therefore we felt the need for a strategic co-ownership alliance,” concludes KD.
He further added, “This Joint Venture came in existance as NS Publicity sees SALT OOH as a budding organization with unique media monetizing abilities and for SALT OOH, NS publicity under the leadership of KD Maheshwari is certainly a guiding force with rich experience in the Asset creation business and business management.”
“In short, collectively our ability to take tactical business risks fuelled by business sustaining abilities will surely drive business growth and have an environment where we are able to attract the best talent and make our businesses more accountable and profitable,” concluded Rastogi.
Both KD Maheshwari & Ankur Rastogi, Directors- NS:SALT expressed their desire of offering the very best to it’s clients, business associates, fraternity, working partners and employees.
They further added, “We have always enabled an atmosphere where we motivate our employees to become future leaders/stakeholders and therefore we welcome professionals from the fraternity to partner us in the endeavour of creating India’s most creative OOH MEDIA Company.”
Rajasthan based OOH media Asset Company, NS Publicity has announced a joint venture with Salt OOH, a Delhi based ambient media company. Both the companies, which handles the different set of avenues, has merged to enlarge their business strategies and consolidate the growing operations outside their specific zones. The venture states that now it becomes mandatory for both the organizations to grow their asset creation businesses under a common banner of NS:SALT
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