Infy’s new solution for retailers and CPG companies.

31st July 2008: Infosys Technologies has recently launched ShoppingTrip360, a platform that provides visibility into shopping behaviour and shelf activity through an in-store network of wireless sensor-based applications. This aids retailers and consumer packaged goods (CPG) companies achieve visibility into in-store activity. ShoppingTrip360 delivers a paradigm shift in the shopping experience and enables retailers to know the total number of shoppers and their shopping trip paths, allowing them to gauge in-store energy demand. Through this solution even CPG companies can make choices on the right locations in the store to place their promotional products. They also gain greater visibility on the efficacy of their promotional spend through an analysis of shoppers who interact with a promotional display or shopper traffic to a particular area and actual purchase.

“Retailers and CPG companies are seeking new ways to collaborate seamlessly in order to better understand and engage their shoppers in today’s hypercompetitive landscape,” said U.B. Pravin Rao, Senior VP and Head of Retail, Consumer Packaged Goods and Logistics, Infosys Technologies. “ShoppingTrip360 answers this need.”

According to the company’s release, Infosys would fully invest in the platform infrastructure, protecting clients from the risk of capital investment and technology obsolescence thereby eliminating the traditional barriers to adoption of in-store technologies within the industry. Clients would then subscribe to ShoppingTrip360 services and pay for the information that enables business benefits.