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Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.

Issue date July 2010: In this issue

 


 
POP Parade

OMA Awards

Promotion : Scrolling @ Retail
                       Mansoon Mania

Profile
Trends : POP the way out
Retail : Impressing Shoppers                  
Study : Contrary to popular
               stereotypes
               Realty Bytes
Activation : A Unique health
                       advisory campaign
Material : A new trouble-free
                  creation by 3M
Awards : MACtac Incentivizes
                  Innovation
Digital Printing :Green Printing
Design :The Lama Advantage
Resource
RETAIL NEWS
 
14th July 2010, Mumbai
Mexus Education announces edutainment retail foray with Iken Store

Mexus Education, an education innovations enterprise, announces their strategic foray in education retail with the launch of Iken Store, India’s first edutainment store, in Mumbai today. This will be the first store launch in Mumbai, in a chain of branded stores across India, which will feature innovative educational products under the brand name ‘Iken’. Read More>>

 
9th July 2010, New Delhi
Coca-Cola, PepsiCo, Dabur amongst others unite to form Indian Beverage Association

Leading Indian companies with direct and allied interests in the non-alcoholic beverage industry have come together to form the first such industry organization in India- Indian Beverage Association (IBA). Companies that have subscribed to the association include- Dabur India Ltd, Red Bull India Pvt. Ltd, Jain Irrigation Systems Ltd, Tetra Pak India Pvt. Ltd, Pearl Drinks Ltd, Bengal Beverages Ltd, Coca-Cola India Pvt. . Read More>>

 
5th July 2010, New Delhi
SRS Groups forays in Punjab; inaugurates SRS Value Bazaar

Delhi & NCR-based SRS Group, one of the India’s conglomerates with the interest in real estate having a big auxiliary in retail businesses has declared its foray into Punjab. The Company has unveiled its first ‘SRS Value Bazaar’ which sprawls across an area of more than 15,000 square feet..Read More>>

 
2nd July 2010, Mumbai
Future Group led Indus-League plans a new format

Indus-League Clothing which is owned by Future Group is diversifying from a western branded apparel company to a speciality retailer. Indus-League Clothing has decided to accumulate together a range of its in-house brands to facilitate the bigger strides of the former menswear segment with a retail format called Headquarters.Read More>>

 
1st July 2010, Dubai, U.A.E
The First Hersheyas Chocolate World in Middle East Opens in Dubai

Dubai, U.A.E. 1st July, 2010 – The Hershey Company, known as The Chocolate Company in the United States, has appointed Retail Is Detail L.L.C. to open its first Middle East Hershey’s Chocolate World storeRead More>>

 
10 th May 2010, Mumbai
Ethos unveils a new store in M’bai Domestic Airport

One of the pioneers in Indian luxury watch market Ethos Swiss Watch has unveiled its new store at the Mumbai Domestic Airport. This store is being aimed for all the watch aficionados flying across the country. Read More>>

 
27 th March 2010, Indore

Ritu Wears penetrates Indore with a new name
Ritu Wears ventures into Indore by opening its flagship store in the city. The store launch was witnessed by the Bollywood star Malaika Arora Khan. North India’s largest family lifestyle brand Ritu Wears penetrates this untapped market by the name of Ritu Wears Biglife. Read More>>

 
22 nd March 2010, Bangalore

Vision Express opens its 46th outlet in Ahmedabad
Vision Express, the 50-50 joint venture between Reliance Retail and Pearle Europe opens its 46th outlet in Ahmedabad. This is Vision Express’ first entry in Ahmedabad. The new store, located at Iscon Mall, spreads across an area of 831 sq. ft. It has housed a wide range of eyewear products and accessories matching contemporary style and fashion in a world-class ambience. Like other Vision Express stores, this store also offers end-to-end optical solutions to its customers..Read More>>


 
22 nd March 2010, Bangalore

Godrej Nature’s Basket forays into Delhi
Delhi gourmet lovers can now rejoice for having India’s one of the finest gourmet food retail chains Godrej Nature’s Basket in the city. Godrej Nature’s Basket has ventured into the Delhi market by opening its flagship store at Defence Colony.Read More>>


 
 
19 th March 2010, Ahmedabad

Reliance Retail unveils 2nd Reliance Jewels store in Ahmedabad
Reliance Jewels, the fine jewellery specialty format of Reliance Retail Ltd has launched a jewellery store in Ahmedabad. This store stands second in Ahmedabad. After the successful launches in Ahmedabad, Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad, Jalandhar, Jamnagar, Jamshedpur, Jodhpur, Ludhiana, Vizag and Guntur, this is Reliance Jewels’ 17th outlet. .Read More>>


 
19 th March 2010, Bangalore

Lifestyle & Home Centre store launched in Malleshwaram
Lifestyle International Pvt. Ltd., a subsidiary of Dubai-based Landmark Group, has inaugurated its third exclusive Lifestyle and Home Centre store in Malleshwaram in Bangalore. The new store is spread across 3 floors encompassing over 80,000 sq ft of space..Read More>>


 
19 th March 2010, Bangalore

Thane gets first Reliance Trends at Korum Mall
A new store of Reliance Trends has been inaugurated by Reliance Retail at Korum Mall in Thane recently. The store sprawling across an area of over 23,000 sq. ft. houses more than 100 Indian and global brands which are best in apparel and accessories. The store has been designed in such a way that each customer can have wow experience with an essence of high-quality foreign-style shopping.Read More>>


 
19 th March 2010, Bangalore

SPAR unveils its largest hypermarket in Malleshwaram
One of the world’s largest independent food retail chains SPAR, which is spread across 35 countries, has unveiled its flagship hypermarket in India under the license agreement between Max Hypermarkets India Pvt. Ltd. & SPAR International. .Read More>>


 
9 th Oct 2009, New Delhi

Lenovo opens first flagship store in India
Lenovo today announced the inauguration of its first Flagship Store in India, in Nehru Place, New Delhi. The new Flagship Store is the first of its kind in India and will act as a complete brand experience zone for Lenovo customers, who will now be able to experience all of Lenovo’s.Read More>>


24 thSept, 2009
Hafele launches first Design Studio in Chennai
Häfele India, a one-stop-shop for all interior hardware solutions, recently opened its first Exclusive Design Studio in Chennai. Häfele India has state-of-the-art Design Centers in Mumbai, Delhi, Bangalore and Hyderabad currentlyRead More>> .
3 rdSept, 2009 Agencies
Tanishq opens large format outlet in Chennai
Tata group-owned jewellery brand Tanishq launched its largest retail outlet, spanning 20,000 sq ft over three floors on Usman Road, Chennai. Read More>>
 
28th Aug 2009

Vision Express set for aggressive expansion
In sync with its aggressive expansion plans, Vision Express, 50-50 Joint Venture between Reliance Retail and Pearle Europe, reached the first important milestone, Read More>>

 
28th July 2009, Bangalore

SABMiller enhances In-Store Shopper Marketing with Infy’s ShoppingTrip360
SABMiller, one of the world’s largest brewers, has selected Infosys Technologies to conduct in-store projects leveraging the Infosys ShoppingTrip360 solution to analyze shopper and shelf activity around their beverage brands, helping improve the uptake of SABMiller products.Read More>>

 
18th June 2009, Agencies,

Indus League to launch Daniel Hechter in India
Indus League Clothing, a Future Group company, recently signed a licensing agreement with French brand Daniel Hechter to launch its menswear line in India. Read More>>

 
2nd June 2009, Chennai

Vision Express steps into Chennai
Vision Express, a joint venture between Reliance Retail and Netherland-based optical retail company Pearle Europe Group, inaugurated their first optical store in Chennai on Tuesday. Read More>>

 
20th May 2009, New Delhi

Bharti Wal-Mart's first store to open next week
Bharti Wal-Mart, the joint venture between Bharti Enterprises and the US-based Wal-Mart Stores Inc, will open its first cash-and-carry store in India at Amritsar next week. Read More>>

 
18th May 2009, New Delhi

GSK to have special in-store marketing campaign for health drinks
GlaxoSmithKline Consumer Healthcare (GSKCH) is planning to undertake a special campaign this summer to drive growth in the health food drinks category, consisting of the 'Boost' and 'Chocolate Horlicks' brands.  Read More>>

 
13th May 2009, New Delhi

Gold Souk Grande to enter Kochi by August
Aerens Gold Souk Group is set to launch its large format mall, Gold Souk Grande, in Kochi by August. Spread across five lakh sq ft at Vyttila, the Gold Souk Grande will bring over 200 regional, national and international brands under one roof.  Read More>>

 
12th May 2009, New Delhi

Rolex plans for exclusive stores in India
Rolex has sought government approval to set up exclusive retail outlets in India in a joint venture with a domestic partner.  Read More>>

 
10th May 2009, New Delhi

Dalmia bets big on retail; eyes $200-bn turnover in five yrs
Unperturbed by the deep slowdown in retail business and overall economy, industrialist Sanjay Dalmia has chalked out ambitious plans to create a $200-billion global retail chain in the next five years.   Read More>>

 
7th May 2009, New Delhi

BSNL to sell products and services at retail chains
State-run Bharat Sanchar Nigam (BSNL) is looking for tie-ups with big retail chains in the country to sell its products and services under an aggressive marketing strategy.  Read More>>

 
24thJan 2009,Banglore

Platt Retail Institute Launches Education and Training Division
Building on its global reputation as a leader in research and consulting to the digital communications industry, Platt Retail Institute (PRI) announced today that it is establishing an Education and Training Division.  Read More>>

 
21stJan 2009,Banglore

Furtados opens biggest music showroom in India
Furtados Music India, recently opened an exclusive multi storied music showroom in Bangalore. It stocks the entire range of musical instruments and represents leading manufacturers including Steinway, Yamaha, Samick, Mapex, Pearl Percussion, Latin Percussion and Pearl River.
Read More>>

5th December 08, Bangalore

Food & Grocery retailers expand
Economies across the world may be in turmoil and companies may have slammed the brakes on their expansion plans, but that isnít stopping retailers in India from charging forward with their plans. Two major FMCG retailers have launched stores in the past week.Read More>>

20th November 08, Cannes

Congregate at The Collection.
Adding another feather to Dubai Festival City's already well decorated cap, is The Collection. Located in the heart of Festival City, the 650,000 sq ft luxury expansion to the award winning, 2.9 million sq ft retail resort, Festival Centre, will feature globally renowned flagship anchor brands and a plethora of over 170 premium fashion labels, designer homewares and world class dining experiences.Read More>>

18th November 08, Bangalore

In-Store Asia, the only expo, convention and awards event in the region focused on the practice of Shopper Marketing, will host its fifth edition in Bangalore after successful shows in Mumbai and New Delhi. Read More>>

29th October 08, Bangalore

EskoArtwork is numero uno among packaging pre-production workflow partners in India.
The recent retail marketing boom in India has propelled the Indian packaging market to new heights, with EskArtwork India leading from the front. Seamless integration between all stakeholders in the entire packaging supply chain – that’s everybody from idea to shelf – is the need of the hour.Read More>>

28th October 08, Bangalore

LERROS has big plans in India.
LERROS, a Germany based premium apparel brand launched in Bangalore recently with much fanfare. The 3000 square foot store is their third outing in India with the other two located at Delhi and Noida. Read More>>

17th October 08 ,Mumbai

Future TV spreads its wing
Future TV, the retailscape television network from Future Media, has bagged exclusive rights to install and operate its network in Foodland Fresh, the food and grocery chain owned by the Radhakrishna Group across Mumbai and its suburbs, Navi Mumbai and Thane.Read More>>

18th August 08, Bangalore

Digital Signage Asia 2008
Digital Signage Asia 2008, Asia’s exclusive show on digital signage will be held on 3rd and 4th October at the Nehru Centre, Worli in Mumbai, India. The show will showcase the various facets of this compelling new medium. The two day Event will witness a conglomeration of industry heads, digital network operators, retailers, brand marketers, research agencies, technology solutions providers and digital network owners.Read More>>

31st July 2008

Infy’s ne w solution for retailers and CPG companies.
Infosys Technologies has recently launched ShoppingTrip360, a platform that provides visibility into shopping behaviour and shelf activity through an in-store network of wireless sensor-based applications. This aids retailers and consumer packaged goods (CPG) companies achieve visibility into in-store activity.Read More>>

14th July 2008, Hyderabad

‘Reliance Footprint’ outlet in Mangalore
After the successful launch of Reliance Footprint in Bangalore, Hyderabad, Ludhiana and two in New Delhi, now the 6th Reliance Footprint outlet in India at Bejai Church Road, Mangalore has been launched. Read More>>