In planning the yearly window calendar, often there are times when fashion is in transition and there may be a variety of trends or looks to be featured. Usually during these periods, as they are not sponsored by a particular designer or part of a marketing campaign, there is little or no money in the budget. These projects tend to be some of my favorites as they force us to be more creative.

In this particular set of windows, the challenge was not only to the budget, but to make a cohesive statement that flowed through all 39 windows spanning three different streets. We achieved this by coming up with a basic concept that could be customized for each fashion trend or idea. We created an effect that made it appear as if walls were peeling back to reveal a pattern, look or feel of the fashion being presented.

First, we painted all the windows white and lined the back wall with white seamless paper. We then peeled back parts of the paper, revealing the patterns which were taken from the specific patterns and colors from the merchandise. We duplicated these patterns in a variety of ways, where some were painted to create a texture while others were made of vinyl created in-house by the window staff, and others were a combination of both. These windows also created a real sense of whimsy by having the mannequins interact with the paper.

The effect was a very clean, modern and whimsical run of windows on Broadway, 34th street and 7th Avenue. Although the windows were all related to each other, yet they were specific and true to the fashion in each window.

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