| |
|
|
|
|
|
| |
OOH Articles |
|
|
Retail Articles |
|
| |
|
|
|
|
|
|
| Standardization in an ad-hoc world |
The OOH industry has been marred by several issues over the years - dubitable site costs and rates, unclear ownership of sites, numerous difficulties in measuring impact and perhaps insufficient operating procedures and industry guidelines.
|
|
|
|
| Valor of Color |
In an industry that is driven by first impressions formulated by the consumer, aesthetics are of paramount importance. The retail industry hangs by a thin thread of immediate perceptions that can make or break the fate of its balance sheets.
|
|
|
| |
|
|
|
|
|
 |
| Creative Craftsmanship |
More than what you are saying, it’s how you say it that makes all the difference. While the ‘what’ in advertising is the brand’s message,
|
|
|
|
| Apple, Fruit of a Nut! |
When I say ‘Apple’ what comes to your mind? (If it’s a red juicy fruit then you are tech-challenged!) What would flash across your mind is the iconic mobile device company, right?
|
|
|
| |
|
|
|
|
|
| |
|
|
|
|
|
|
| IOS: Coverage the key |
With a pilot covering Mumbai and Pune, Indian Outdoor Survey spelt a possibility of ‘rationalization’ in the way Media planning for Outdoor happens.
|
|
|
|
| Fast changing consumer loyalty poses challenge to conventional marketing |
Marketers of the current era have grown up studying books that said, "70 percent of consumer products choices are made out of sheer habit.
|
|
|
| |
|
|
|
|
|
|
| 7 factors that will drive the growth of OOH medium in the next decade |
The pace at which our world is changing, a decade seems too long a time frame for prediction of any kind. This is true for OOH as a medium,
|
|
|
|
| How does one do shopper research? |
Marketers pray at the altar of the consumer, but often miss lighting a lamp in-front of the shopper.
|
|
|
| |
|
|
|
|
|
|
| Out of Home: Out of Mind or Top of Mind? - Confessions of an OOH man |
Recently I read a media report that said, “Time spent by the consumer on mass media is on a decline…the overall time has come down from 1 hour 51 minutes.
|
|
|
|
| Shopper focus |
Shopper’ is fast developing, it’s big news in the marketing industry worldwide and so it’s no surprise to see some amazing growth stats.
|
|
|
| |
|
|
|
|
|
|
| Let them be eyesores, can we? |
I live in the city of close-knit slums and high-rise buildings, the city of dreams, hope, accomplishment and despair: Mumbai.
|
|
|
|
| Greatest opportunities for format innovation in india |
Diversity of Indian culture, people and region makes Indian retail Industry equally diverse and at the same time challenging and full of opportunities for format Innovations.
|
|
|
| |
|
|
|
|
|
|
| 10 Lessons for a Stronger Association (and Industry) |
In the brief time I was able to spend in India surrounding Outdoor Advertising Convention 2010, I was struck by the diversity
|
|
|
|
| Future Shopping! |
In a recent weekend holiday to Mysore, I couldn’t help but notice the number of rural folk who thronged every public holiday spot. Given the population, not very surprising you might think.
|
|
|
| |
|
|
|
|
|
|
| Wide format printing – wide range of problems galore. |
There is buoyancy in the stock market. Sensex is zooming. Gold prices are skyrocketing. Brands are gearing up for big spending as the slowdown in the market has become a thing of past.
|
|
|
|
| Customers are on a journey, Be the destination |
As we know, today’s customer is empowered like never before. Through the internet and other new technologies, they are able to acquire more detailed information about brands,
|
|
|
| |
|
|
|
|
|
| |
|
|
|
| Changing paradigms in experiential marketing |
A deluge of competitive messaging is being launched at the consumer at every touch point; @home, @work @Play, information today is available on the go.
|
|
|
| |
|
|
|
|
|
| |
|
|
|
| Retail Fresh – Making sense of Common Sense |
Even after 22 years of roaming the globe and working in a varied number of environments, I still find retail the most interesting, challenging & innovative space of
|
|
|
| |
|
|
|
|
|
| |
|
|
|
| Integrated for maximum productivity |
Should store development be a linear sequence of activities, each handled by a separate department defined by a distinctive agenda or should it be a holistic activity,
|
|
|
| |
|
|
|
|
|
| |
|
|
|
| Unwrapping fashion |
Windows often symbolize the current fashion trends and seasons, giving a glimpse into colour trends and what’s in vogue. So what does one display when fashion is in transition?
|
|
|
| |
|
|
|
|
|
| |
|
|
|
| Best foot forward |
Elena Maurer is the creative mind behind the fun, theatrical and quirky displays that grace the windows and shop floors of International brands like Adidas, Hugo Boss, Joop, Globus,Levi Strauss and Tommy Hilfiger.
|
|
|
| |
|
|
|
|
|
| |
|
|
|
|
|
| |
|
|
|
|
|
| |
|
|
|
|
|
| |
|
|
|
|
|
| |
|
|
|
|
|
| |
|
|
|
|
|
| |
|
|
|
|
|
