Media Company Offers magazines on Outdoor Advertising, In-Store Marketing and Retail Design
Our Interest is in niche magazines on Outdoor Advertising, In-Store Marketing Retail Design and events on the same field.
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Point-of-Purchase started as a bimonthly in Dec 2000 as POPToday and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.

Issue date November 2008 : In this issue

Point of Purchase – Brand Promotion Publication, Retail Promotions.
  Cover Story:GSK's new boost to shopper marketing
  Dynamic Environment: Posterless Cinema
  Trends: Five mindsets and a recession
  Interview: Carving the winning edge in the FMCG space. Anil Chugh,     Senior VP - Wipro - Consumer Care
  Feature: Flemingo - Flying high in the duty free space
  Consumer Behaviour: Betting on shopper research
  New Product: Hearlding specialty retailing
 Technology: Blink, but you wont miss it
 Column: Optimising brand perfomance using in-store communication.    Arnaud Frade, Regional Director, TNS
 Workwise: Woody goody
  Digital Signage Asia 2008
  POP parade, resources, calendar.
RETAIL NEWS
20th November 08, Cannes

Congregate at The Collection.
Adding another feather to Dubai Festival City's already well decorated cap, is The Collection. Located in the heart of Festival City, the 650,000 sq ft luxury expansion to the award winning, 2.9 million sq ft retail resort, Festival Centre, will feature globally renowned flagship anchor brands and a plethora of over 170 premium fashion labels, designer homewares and world class dining experiences.
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18th November 08, Bangalore

In-Store Asia, the only expo, convention and awards event in the region focused on the practice of Shopper Marketing, will host its fifth edition in Bangalore after successful shows in Mumbai and New Delhi.
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29th October 08, Bangalore

EskoArtwork is numero uno among packaging pre-production workflow partners in India.
The recent retail marketing boom in India has propelled the Indian packaging market to new heights, with EskArtwork India leading from the front. Seamless integration between all stakeholders in the entire packaging supply chain – that’s everybody from idea to shelf – is the need of the hour.
Read More>>

28th October 08, Bangalore

LERROS has big plans in India.
LERROS, a Germany based premium apparel brand launched in Bangalore recently with much fanfare. The 3000 square foot store is their third outing in India with the other two located at Delhi and Noida.
Read More>>

17th October 08 ,Mumbai

Future TV spreads its wing
Future TV, the retailscape television network from Future Media, has bagged exclusive rights to install and operate its network in Foodland Fresh, the food and grocery chain owned by the Radhakrishna Group across Mumbai and its suburbs, Navi Mumbai and Thane.
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18th August 08, Bangalore

Digital Signage Asia 2008
Digital Signage Asia 2008, Asia’s exclusive show on digital signage will be held on 3rd and 4th October at the Nehru Centre, Worli in Mumbai, India. The show will showcase the various facets of this compelling new medium. The two day Event will witness a conglomeration of industry heads, digital network operators, retailers, brand marketers, research agencies, technology solutions providers and digital network owners.
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31st July 2008

Infy’s ne w solution for retailers and CPG companies.
Infosys Technologies has recently launched ShoppingTrip360, a platform that provides visibility into shopping behaviour and shelf activity through an in-store network of wireless sensor-based applications. This aids retailers and consumer packaged goods (CPG) companies achieve visibility into in-store activity.
Read More>>

14th July 2008, Hyderabad

‘Reliance Footprint’ outlet in Mangalore
After the successful launch of Reliance Footprint in Bangalore, Hyderabad, Ludhiana and two in New Delhi, now the 6th Reliance Footprint outlet in India at Bejai Church Road, Mangalore has been launched.
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