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Outdoor Advertising started as a Quarterly in April 2002 as Outdoor Today and moved to become a bimonthly under the current name in 2005. In April 2007, the publication became monthly covering all the facets of the Out-of-Home industry. Outdoor Advertising focuses on original news, features, latest trends in new technology, the best creative works, new campaigns, research and analysis about OOH advertising. The magazine’s reach into the world of Out-of-Home Advertising is unrivaled. This newly revamped magazine is the key source of information and opinion for media owners, advertising and marketing executives. This magazine reaches subscribers who are key decision-makers and influencers at advertising agencies, major brands and media buying agencies.

Issue date November 2008 : In this issue

  Cover Story: Pratap Bose- Pushing the envelope
  Indian Campaign: An unprecedented campaign for Sprite
  In-stadium advertising: Test match that served as a test for sports     marketing
  Research: The effectiveness of ads at the Delhi Metro stations put to     the test
  Airport advertising: LCD screens at the Cochin airport
  Technology: LED screens mounted on buses in Chicago for     advertising
  New Medium: Inflatable billboards coming soon to India
  Sports Advertising: Fosters ingenious advertising during a cricket     match
  Column: The Rules of Mallvertising – By Manish Sinha
OOH NEWS
08 November 08, Bangalore

Indrajit Sen moves to Laqshya
Indrajit Sen has moved on from Stroer Media to Laqshya. He takes over as President - Projects at Laqshya. His role encompasses all projects of Laqshya, old and new. His primary responsibility will be to develop assets for the company as Laqshya is reorganising itself to get into two broad functions of creating assets and marketing them.   Read More>>

6th November 08, Hyderabad

APSRTC issues tenders for grab handles
The Andhra Pradesh State Road Transport Corporation (APSRTC) has issued tenders for the appointment of zone wise licensee for provision and maintenance of grab handles in return for advertisement rights on them. The grab handles of international standard and design will be in the buses at Hyderabad City Zone, Hyderabad (Rural) Zone Karimnagar Zone and Kadapa Zone.   Read More>>

16th October 08, Mumbai

Posterscope India’s successful launch
Posterscope India has received an overwhelming response, with over 14 brands entrusting OOH assignments to them. Categories ranging from FMCG to retail, durables to entertainment, industrial and corporate to finance, have entrusted OOH assignments to Posterscope India within one month of their launch in India.   Read More>>

29th September 08, Surat

Tender issued to build Public Utilities in Gujarat
A tender has been issued by the Surat Municipal Corporation to build toilet blocks on a Build Operate Transfer (BOT) basis. In return advertisement rights would be given to the company.   Read More>>

25th September , 08 Kochi

Billboards in Kochi get a Deadline
The Kochi Corporation has set a deadline of October 3 to remove all illegal billboards in the city.   Read More>>

16th September 08, Mumbai

Aegis Media launches Posterscope in India
Its now official. Aegis Media India is to launch Posterscope in India on September 16 in Mumbai.Posterscope is a reputed Out of Home company that is a leader in several western markets.   Read More>>

14th September 08, Bangalore

Court pulls up official on outdooor ad issue
The Karnataka High Court has come down heavily on the Housing and Urban Development Department in Bangalore for the arbitrary manner in which it passed an order favouring a particular company for outdoor advertising and directed the Secretary of the Housing and Urban Development Department to file an affidavit.   Read More>>

12th September 08, Bangalore

Jaycee quits Screenery
Jaycee Ads Pvt. Ltd. is no longer a part of Screenery Media Pvt. Ltd. Recently in Kerala five companies had joined hands to form Screenery Media. The other four companies, Outlook Communications,   Read More>>

10th September 08, Bangalore

Madison World to handle Levi’s account
Madison World, a diversified Communication group with 20 units across 10 specialized functions in different areas of communication has won the account of Levi Strauss & Company, offering an integrated service to this venerable advertiser.   Read More>>

26th August 08, Bangalore

Blanket ban on billboards lifted in Bangalore
In a major relief for the Outdoor Advertising Industry, the Karnataka Government has revised its earlier stand banning billboards by partially lifting the blanket ban on hoardings in Bangalore. The government has now restricted the ban to 19 roads in zones A and B in the city (See table below).   Read More>>

25th August 08, Bangalore

Vivek BBMP asked to restore hoardings
The Karnataka High Court has directed the Bruhat Bangalore Mahanagara Palike (BBMP) to restore all the hoardings installed by Star Advertisers. These hoardings were arbitrarily removed by the Palikes during the drive to clear illegal hoardings.
In his direction, Justice H V G Ramesh levied a cost of Rs 10,000 on the BBMP and asked the BBMP to recover the cost from the salaries of the BBMP officials responsible for the removal..   Read More>>

22nd August 08, Mumbai

Vivek Lakhwara promoted as CEO of Aaren Initiative
Vivek Lakhwara has been promoted as Chief Executive Officer of Aaren Initiative, the out of home (OOH) media division of the Lintas Media Group.
Lakhwara has been associated with the Lintas Media Group for eight years – the first four years at Millennium Media, the group’s mass media division, and the remaining at Aaren Initiative.   Read More>>

21st August 08, Mumbai

Pioneer Publicity wins tender in Mumbai
Pioneer Publicity has won the contract for display of advertisements on streetlight poles belonging to the Brihanmumbai Electric Supply and Transport Undertaking (BEST) and the Municipal Corporation of Greater Mumbai (MCGM). The ads would be on kiosks attached to the poles. The tender provides Pioneer with 32,000 street lighting pole kiosks across Mumbai for a period of three years,   Read More>>

20th August 08, Mumbai

Big Street bags Skywalk tender
Big Street has bagged the tender for the Bandra Skywalk in Mumbai. They now have advertising rights on the Skywalk for the next 10 years. The bid amount was Rs 79 crore. Sixteen companies had participated in the bid out of which six were shortlisted. They were Big Street, Times OOH, Supri Outdoor Media, Rajdeep Publicity, Jaikumar Associates, and DS Mittal & Das Offshores. At the final round Big Street won the bid from the competition, Supri and Jaikumar Associates. As per the contract, Big Street will maintain the Skywalk, construct toilets for pedestrians and install Closed Circuit Televisions for security. The Skywalk was constructed by the Mumbai Metropolitan Regional Development Authority. It is 1.3 km long and four metres wide. It stretches from Bandra railway station to Kalanagar.

18th August 08, Bangalore

Digital Signage Asia 2008
Digital Signage Asia 2008, Asia’s exclusive show on digital signage will be held on 3rd and 4th October at the Nehru Centre, Worli in Mumbai, India. The show will showcase the various facets of this compelling new medium.   Read More>>

7th August 2008, Mumbai

Western Railway issues tender
A tender has been issued for sole advertising rights of the entire suburban section of Mumbai division of Western Railway (Churchgate to Dahanu Road) Tenders are expected to be in Packet A and Packet B separately. Packet A will contain technical bid and Packet B will contain the financial bid.   Read More>>

6th August 2008, Bangalore

B.E Govindaraju to head outdoor ad division in Bng
B.E Govindaraju, Joint Commissioner, Bruhat Bangalore Mahanagara Palike (BBMP), has taken charge as the new head of the Advertisement Division. He replaces Gangadhar Swamy who was recently transferred from the post of Asst. Commissioner (Advertisement Division) to the Bangalore north sub-division and electronic registration office.

30th July 2008, Bangalore

Shakedown in Bangalore’s OOH
The government of Karnataka has issued a statement outlining a set of regulations to curb billboards and other banners within the BBMP limits in Bangalore.
Following are the set of rules: The issue of fresh licences for installing hoardings and self advertising boards has been stopped within the BBMP limits.   Read More>>

29th July 2008, Vijaywada

South Central Railway calls for major tenders
The Vijayawada Division of the South Central Railways has offered tenders for the following mediums: Sole advertisement rights on express and passenger trains. Sole advertisement rights for painting on MEMU trains. LED-TV and allied works contracts   Read More>>

24th July 2008, Bangalore

New Outdoor Advertising bylaws for Karnataka
After Delhi, Mumbai and Chennai, it is the turn of Bangalore to tweak and change the laws governing outdoor advertising. The new BJP-led government that has given special status to Bangalore’s development has now promised to take a close look the bylaws governing the out of home space.  Read More>>

24th July 2008, Bangalore

Gangadhar Swami transferred
Gangadhar Swami, Assistant commissioner, advertising division, BBMP, was recently transferred to the Bangalore north sub-division and electronic registration office.
He was instrumental in implementing the new bylaws in Bangalore. Under his tenure the BBMP revenue from outdoor advertising increased tremendously.   Read More>>

24th July 2008, Bangalore

Jayyant Bhokare joins Jupiter Entertainment Ventures
Jayyant Bhokare has joined Jupiter Entertainment Ventures (JEV), the parent company of Radio Indigo and The Bengaluru Pages magazine belonging to business magnet and current FICCI president Rajeev Chandrashekar. Jayyant has been appointed as Chief Operating Officer of Media, Events and Contract Marketing.   Read More>>

18th July 08, Mumbai

Tender issued for Navasari Station
Tenders have been issued by the Senior Divisional Commercial Manager, Western Railway, Mumbai Central Division for bulk advertisement rights for the following media: Bulk advertisement rights for Navsari Station. The reserve price for the first year is Rs 2,25399 and the Earnest Money Deposit (EMD) is Rs 22,539.   Read More>>

July 14, 2008 Hyderabad

Tender issued for Hyderabad stations
The Divisional Railway Manager, Hyderabad Division, South Central Railway, Secunderabad has called for sealed tenders for the contract of sole advertising rights of Hyderabad Division under the two packet system for a period of five years.   Read More>>

June 30, 2008 Mumbai

Outdoor advertising sector booming, attracts PE funding
The just concluded two-day Outdoor Advertising Convention – 2008 (OAC) in Mumbai had three important conclusions: the outdoor media is growing at a fast pace in India; there is a need to adopt to new and emerging changes due to regulations at the Corporation and Municipal levels and thirdly,   Read More>>

30th June 2008, Bangalore

Serve & Volley served up for private equity funding
Last week it was Laqshya. This week it is Serve & Volley. Private equity is definitely making its presence felt in the out-of-home advertising industry. Barely before the news that Warburg Pincus is investing Rs. 276 crore into Laqshya has sunk in, sources revealed that Lehman,   Read More>>

24th June 2008, Mumbai

Warburg Pincus to invest Rs 276 crore in Laqshya
Global private equity firm Warburg Pincus has bought close to 15% in Mumbai-headquartered Laqshya Media, a leading outdoor advertising company, for Rs 276 crore. They will be investing the money in Laqshya over the next one year.   Read More>>

16th May 2008, Mumbai

Western Railways issues tender for advertising
Western Railways, Mumbai Central Division has invited sealed tenders for bulk advertising rights for the following mediums: Luggage transfers inside EMU rakes. The reserve price for the first year is Rs 166,63,680 and the Earnest Money deposit is 16,66,368. The contract is for three years.   Read More>>

16th May 2008, Chennai

Bus shelter tender for Chennai notified
The Corporation of Chennai (COC) has issued tenders for the construction and maintenance of modern bus shelters in Chennai corporation area on a Build, operate and transfer (BOT) basis. National, international, independent firms,   Read More>>

13th May 2008

South Central Railway calls for bids
The South Central Railway, Vijayawada Division, has invited sealed tenders in the prescribed forms for LEDs at major stations, advertisement contract for hoardings on railway land and premises at stations   Read More>>

May 12, 2008, Mumbai:

Mobile ad vans banned in Mumbai
The Mumbai High Court has banned mobile van advertisment hoardings in and around the country's financial capital. The court refused to vacate the interim orders to this effect issued on March 13 and April 3 and made the ban absolute.  Read More>>

May 6, 2008, Mumbai:

OAC 2008 goes bigger, better
OAC (Outdoor Advertising Convention), India’s only exhibition, convention and awards forum for the OOH Industry, is enhancing its scope this year. For the fourth edition of the show in June 2008, the event will be moving to a new venue that will allow for more exhibition space as compared to the previous editions while also accommodating an increasing number of delegates at the convention. The title sponsors for OAC 2008, which is to be held on 27th & 28th June at the Nehru Centre, Worli in Mumbai, are Times OOH and Ogilvy Action.   Read More>>

3rd March 2008

June, ergo, OAA (Outdoor Advertising Awards)
It’s June and therefore it is time again for OAA (Outdoor Advertising Awards) 2008. As in the past three years, the fourth edition of OAA in 2008, held under the aegis of OAC 2008, will recognise and honour the best creatives, agencies, media planners, media owners and printers that leverage the potential of the world’s oldest communication medium.   Read More>>

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