Mudra West, a SBU of Mudra India, has won the Lonely Planet guides [and digital media account] after a multi-agency pitch. There is no incumbent agency as Lonely Planet recently established operations in India to develop its first locally produced guides for Indian travellers.

Madhukar Kamath, the Group CEO and MD of the DDB Mudra Group has announced the appointment of Sonal Dabral as the Chairman and Chief Creative Officer of the DDB Mudra Group.

Ogilvy Delhi has been awarded the prestigious Ministry of Tourism (Incredible India) business. This contract has been won following an open and competitive multi-agency pitch from among agencies across India.

Sandeep Pathak and Sonal Dabral are moving on from their positions at bates India as the agency continues its re-shape following the network re-positioning at the end of 2011.

Three major and leading OOH media houses present Sixth Element, one of the largest outdoor media conglomerates in India. The felt need of the industry has been consolidation and Sixth Element is the answer to that clarion call. An absolute first; this coming together with a common vision and mission to provide end to end products and services.

DWARKA is one of the largest residential areas in Asia, frequently referred to as the "Model Township" it is also thought to be amongst the most organized and cleanest parts of Delhi and nearby townships. Dwarka also boasts of some the widest and most developed road network for any colony in Delhi and nearby townships.

In another major step towards realigning its operations, Mudra Max has appointed a head for its media offering. N P Sathyamurthy would soon be joining the company as President and Head for Mudra Max Media. He would be reporting to Pratap Bose – COO Mudra Group.

In a move to further fuel the growth of its experiential marketing wing, Jagran Prakashan Ltd has appointed Pawan Bansal as Chief Operating Officer of Jagran Solutions. A veteran in the Jagran Group, Pawan continues to lead the group’s OOH division foray Jagran Engage and responsible consolidating the group’s presence in the sector.

Mandeep Malhotra has recently been elevated as President & Head -Mudra Max. He will be in-charge of the Mudra Max offerings comprising of Experiential businesses (Kidstuff, Celsius, Terra and Concrea) and Retail cluster which include (Prime Retail, Prime Consult, Prime Wayfinding, Multiplier and Pratham).

Blue Ocean Media Pvt Ltd has added another feather in its cap with the addition of the auto- rickshaws to its transit media, expanding its horizons and proving the novelty of the company’s know-how. These autos move around all over Delhi covering all areas ranging from an over-crowded Chandni Chowk to a posh South extension market. This is also a scalable option as Delhi already has approximately 40000 auto-rickshaws.

Ernst & Young has announced the appointment of Farokh Balsara as the Media & Entertainment industry leader for Europe, Middle East, India & Africa (EMEIA) region. Based in Mumbai, Farokh has been Ernst & Young’s M&E Practice Leader in India for over a decade and will now drive the sector program throughout Europe, Middle East India & Africa.

Katha Mediatix has won the brand consulting mandate for Prabhat telecom promoted brand Mobile Plus which is a multi brand mobile, accessories retail brand. As part of the creative thought process, Katha Mediatix is going to create the entire brand personality of the retail store along with appealing visual merchandising for the brand.

The Mumbai police have asked BEST to remove hoardings from its bus stops because these can be used by terrorists to conceal bombs. Letter sent by police on Tuesday says bus stop hoardings can be used by terrorists to hide bombs.

Outdoor Advertising Professionals (OAP) announces the new appointment of Jesley Joseph as Vice-President, OAP (South). Jesley's induction as vice-president in OAP (South) is with the objective to help develop and strengthen the company in the ad world. His expertise in the field of outdoor,planning and execution will help the southern OAP team to build up more effectively.

Metropolitan Transport Corporation of Chennai has invited bids for display of advertisement on the rear side panel board, rear side of driver cabin, passenger view glasses and in the vacant space

Katha Mediatix has won the media mandate for the Karnataka Lions, the franchise of Bangaluru, World Series Hockey. Karnataka Lions of one of the eight teams participating in the series and has been acquired by Sporting Ace, a pert of Zentrum Group.

Anugrah Madison Advertising (P) Ltd., the Rural Division of the Mumbai based Madison Communication Group launched a rural marketing education service called Anugrah Madison Rural Academy (AMRA) to teach the basics of rural marketing to management students.

Lintas Media Group has completed its acquisition of Aaren Initiative, the country’s premier OOH agency that works for Hindustan Unilever and Nokia, among other blue chip accounts. The 50% stake held by the joint venture partner, Aaren Advertising, has been recently purchased by Lintas in an amicable settlement. The name of the agency will be changed to Lintas Initiative.

PSI India, from the Posterscope group, India’s leading global Airports advertising agency, has expanded its services to include International OOH campaigns, beyond just Airports, in line with PSI Worldwide’s strategy and in keeping with the needs of Indian clients going global

The Municipal Corporation of Gurgaon had opened a tender for Foot Over Bridges where in a total of fourteen FOBs spread across prime locations of Gurgaon like, IFFCO Chowk, Shankar Chowk, Udyog Vihar, Maruti Chowk etc were opened for acquisition.

NS Publicity, the leading traditional OOH media asset company in Rajasthan with recent footprints in Delhi NCR and SALT OOH, the ambient media company of www.allabotuoutdoor.com announced their joint venture to consolidate the growing operations of NS Publicity’s media Asset network outside of Rajasthan and SALT OOH’s Office media asset expanse across the country and other ambient media projects in the pipeline.

Reliance Broadcast Network’s OOH Arm, BIG Street, has strengthened its standing as one of the most favoured and innovative out of home solution providers, by retaining the mandate for the prestigious Line II of the Delhi Metro Rail Corporation (DMRC). This 10.46 kms stretch covers prestigious commercial, office, shopping and government office areas of central Delhi through its 9 high footfall stations [Vishwavidyalaya (Catering to North Campus of Delhi University and Residential Areas in North Delhi),

Omnicom Group Inc. announced today it has entered into an agreement to acquire a majority stake in Mudra Group, India’s leading integrated marketing communications group. Mudra will significantly expand Omnicom’s service capabilities and presence in Asia’s third largest economy. As part of the agreement, Omnicom will extend its partnership with the Reliance ADA Group.

The new logo features the Bates typeface in Helvetica and three speech balloons in dark pink, yellow and blue, replacing the former eye mnemonic.Bates Asia has embarked on a new journey, opting for a new look sans '141'. It may be recalled that the agency has gone through several rounds of re-christening in recent years. Earlier, it has been known as Clarion Advertising, Bates Clarion, Bates Enterprise, Bates David Enterprise, and most recently, Bates 141.

The Bank of India announced on 29th September 2001 that it is inviting tenders from research agencies to carry out a research on the Effectiveness of Impact of Advertising. The sealed tender to be sent to The General Manager, Bank of India, Publicity & Public Relations Department,

Milestone Brandcom, a leading and fastest growing OOH media agencies in India, further strengthens its retail marketing division Milestone Lastmile to increase its footprint nationally. Milestone Lastmile launched in the western region a year back already services some of the leading clients like Barclays Bank, Dhanlakshmi Bank, ICICI, LG and Tata Indicom to name a few.

JCDecaux holds the distinction of holding the finest outdoor advertising media across Delhi. Keeping up with their reputation, the 100 percent subsidiary of the world’s most reputed entity in outdoor advertising, JCDecaux, has further enhanced their inventory by new installations on the prominent locations of MG Marg, also known as the Ring Road.

The Maharashtra State AIDS Control Society announced that it is inviting sealed tenders for displaying AIDS awareness messages at railway stations across the state. A total of 400 messages need to be displayed across three divisions in the railway line of Maharashtra. This includes 160 boards at 20 stations in the Pune division,

Rotomac Pens, a leader in the writing instruments market in India has appointed Ignite Mudra as its strategic partner to handle branding and creative duties for its corporate brand and for the writing instruments brands. Rotomac is a household name in the Indian market with a legacy of leadership.

EFI UV digital ink delivers superior colour and image quality, performance, durability and a greener solution.You already know that EFI™ UV inks give you several key advantages – consistent, repeatable results and maximum reliability and performance with VUTEk® digital inkjet printers.

Milestone Brandcom, one of the fastest growing OOH agencies in India, extends its service offeringthrough the line with on-ground events, Sports marketing& promotional marketing solutions to address the evolving communication needs & expectations of clients.Milestone Connect willfocus on the experiential aspect of consumer marketing, playing a pivotal role in the consumer's daily life that influences brand experience at various touch points.

Rahul Gupta, Business Manager, MOMS has put in his papers. Having been associated with MOMS since 2007, he has led and overseen a large number of projects in his five years stint at the company. At present, he is serving his notice period in the company .

Mudra Max has bagged automobile manufacturer Ashok Leyland’s media mandate of its light commercial vehicles (LCV) following a multi-agency pitch process. The creative agency on the account is Bates 141, who were also appointed following a pitch process held recently.

DMRC has introduced a new tender for their eight MRTS stations from Dwarka 14 till Dwarka 21 for upcoming five years. The inside properties of stations have been offered for bidding, on as is where is basis. The advertisement approximately comprises total space of 1350 Sqm, all stations have equal area of 200 Sqm for advertisement, and two stations have 75 Sqm

Milestone Brandcom strengthenStrategy &Planning team by bringing on board Sheetal Jain as its Associate Vice President. She brings to this role 11+ years of rich experience in marketing &advertising communication from most renowned corporates & agencies in India like Reliance Communications, Ogilvy & Mather & Brand David.

India’s youngest fastest growing outdoor media conglomerate, U.S Group of companies has bagged outdoor media duties of India’s leading telecom brand Airtel for its key circles namely, Delhi, Rajasthan and Gujarat. The account will be serviced by U.S Advertising, one of the flagship companies of the group, on this momentous occasion, U.S Group of companies Chairman Mr. U. S Sharma said,

On 10th August 2011, HMT Limited Tractor Division Pinjore announced that it was inviting sealed tenders for installation of two unipole hoardings facing the highway in its premises. The due date for the sealed tender was 30th August 2011. The company recently released a notice extending the tender due time and date to 1.00 p.m. on 13th September 2011 and the tender opening time and date to 2.30 p.m. on the same date.

Sealed tenders are invited by coal India Limited, Kolkata for the “Empanelment of a Advertising agencies for providing services in the field of advertising/advertising / media relations etc.” The earnest money is Rs. 50000 only and cost of tender document is Rs.1000 only. The last date and time of tender submission is 22nd September, 2011 up to 2.30 p.m and date and time of tender opening is 23rd September, 2011 at 12.00 noon.

After a three year hiatus, Kavitha Srinivasan is back at Mindshare Chennai as Partner – Client Leadership. During her previous stint the company, Kavitha served as General Manager at OMD Chennai where she handled brands such as Renault, Henkel, Roca, Venus, Lotte, Pudhiya Thalaimurai and Sify for slightly over a year.

Brandscope India, a member of the Posterscope Group, has made a senior level appointment in the North by bringing on board Amit Mitra. Amit will head the agency’s business development and revenue consolidation process in the North as well as in the East. Amit Mitra will be designated as Business Director (North and East) and will report into Fabian Cowan- Business Head Brandscope India

Rajeep Publicity has won the advertisements rights of 460 Modern, Backlits & BQS in Delhi from Department of Transport Government of National Capital Territory, Delhi (GNCTD) and 321 new low floor buses in Jaipur for five years. The Modern, Backlits & BQS contract of Delhi includes marketing, operation and maintenance of property.

Taking what it calls a crucial and long overdue decision, the Out of Home Media South Africa (OHMSA) has opened the membership doors for industry stakeholders including advertising agencies, poster-buying specialists, marketers, suppliers and industry bodies.

GLO the Lodestar UM & Greenline OOH & BTL, vertical pads up its national team by appointing Reema Jain as the General Manager, she will operate out of Delhi. Reema has a rich experience in the OOH industry, she has spent three years in Portland and one year in Cheil Communication.

The Thane Municipal Corporation recently announced that it invites e-bids for the construction of foot over bridges on BOT basis in various locations of THane from intereested parties.The eranest money deposit and the performance security for the bid is decided at Rs. 9 lakh and Rs. 18.18 lakh respectively. the locations where the FOBs need to be constructed are in front of the RTO office on the Eastern Express Highway,

In a strategic move to consolidate its business and commitment to revolutionise the Indian Retail and Digital scenario, offering 360 degree brand marketing solutions Posterscope appoints Rajesh Ramavarapu as Business Director – Hyperspace (South).

After a successful stint as Strategic Business Unit Head in the Lintas Media Group, Vivek Lakhwara has now joined OMI, Mumbai - division of Laqshya Group. He has joined the firm in the capacity of Sr. Vice President.

Delhi Transport Corporation, (GNCT of Delhi) recently announced the invitation of sealed tenders in a 'Two-bid System' for advertisement rights on the 242 newly constructed Modern Stainless steel Bus Queue Shelters from advertisers. The first part of the bid would be the 'Techno-commercial Bid' while the second part is the 'Price-Bid'.

CG Road is an elite road of Ahmadabad starting from Stadium 6 Rds to Parimal Crossing, the first road to be built under public-private partnership by Ahmadabad municipal corporation and Arvind Mills. On 9th May AMC had called for bidding of this road and Spotlight the newly formed OOH division of Sandesh has been the highest and successful bidder of the same.

The Out of Home Media South Africa (OHMSA) informed that a much-anticipated, long-term growth path will be mapped out at the association’s forthcoming executive committee strategic meeting scheduled to be held in the month of August. It is proposed that OHMSA’s constitution, membership criteria, positioning across various stakeholder group platforms and positioning in the market place,

Climbing up the ladder at Mudra Max, Aniel Deepak, aka Andie will now take on the role of National Head - Ideas. He was earlier employed with the firm in the capacity of Senior Vice-President, Innovation and Integration.

Its official that Outdoor Advertising Professionals (I) Pvt. Ltd. popularly known as OAP will not have Rediffusion DY&R as its strategic investor any further. OAP confirms that the Rediffusion DY&R has sold its stake to Selvel Advertising Pvt. Ltd.

To spearhead and strengthen the South operations, Realm has appointed Ovez Khan as the Group Vice President. Ovez will be responsible for establishing and managing the South Zonal Office for the company.

Soumitra Bhattacharyya, President – Corporate Affairs, Laqshya Media Pvt. Ltd. is moving on from the organization. Soumitra has completed the tasks present in his kitty that of organizing, re-engineering, re-structuring the functionalities and accountability in the organization for better corporate governance.

US Advertising has bagged the outdoor advertising rights of the Airtel for their three key circles viz. Delhi, Rajasthan and Gujarat. It is a pilot project of National importance and is estimated to be a 5 year roadmap project with estimated spends of Rs.2500 crores.

Kinetic, the WPP-owned lifestyle and environments agency, announced the roll-out of airport and in-flight media specialist Aviator into India. The Aviator network is currently in existence across London, Singapore and New York, and this strategic addition brings the total number of multilingual media experts at Aviator to 48.

Ovez Khan who till recently was head, South at Percept OOH, has announced the launch of his own first of its kind outdoor & innovation production firm, Billboards India. In the recent past, the outdoor industry in India has seen many senior executives turning entrepreneurs.

In the wake of a multi-agency pitch, Mudra Max (Integrated Engagement & Experience) has won the Outdoor, Below the line, Direct & Digital duties for IDBI Bank Group. The account will be handled out of their Mumbai office.

JCDecaux recently appointed Alok Duggal as General Manager – Sales, heading both Street Furniture and Airport Sales in India. Alok’s previous professional was with ING Bank where he served as the Head of Marketing and was part of the core team responsible for setting up the sales and marketing function at the bank.

Recently, one of the top media buying agencies, Lodestar UM has tied up with Greenline, 18 years mature OOH media and formed a new vertical named ‘GLO’. This vertical will provide 360 degree services in the OOH domain. The new agency has already started work on the media agency’s accounts like Tata Motors, Coca Cola and Microsoft. Raminder Singh, managing director, Greenline, will head the new OOH outfit.

Applauding his contribution to the success of the company, Haresh Nayak has been elevated to join the Posterscope India Board. Haresh has a vast experience in the realm of OOH having started his career with Prime Outdoor.

Reliance Broadcast Network Limited announced two key appointments in its Big Street team with Vivek Bagai being appointed as National Sales Head and Naveen Saxena as Regional Business Head West. Both will report to Ashwin Padmanabhan, Business Head, Big Street.

In its recently conducted meeting on 24th June 2011, the OAA Kolkata took up the issue of ‘Reverse Tendering’. The meeting which saw active participation by media owners was called to protest against the practice of e-bidding which excludes the media owners from the procedure of bidding, while they are the actual proprietors of the property being bid for. The salient points discussed were:

Effective from 1st June 2011, Rasiq Sultan started his stint at Percept OOH in the capapcity of Branch Head – Karnataka & Tamil Nadu, Percept-OOH, Bangalore. Sultan joins the company with an experience of eight years. He holds a Bachelor’s degree in Business Management from Bangalore University and prior to joining Percept,

18th June’ 2011 was the day of celebration for the Outdoor advertising industry, as OAA 2011 honored and recognized, people who have contributed to contemporizing, energizing and leveraging the possibilities in OOH for best effect.

High Court declares Advertisement Tax Rules of U.P. to be illegal. And with this the Outdoor Association of Lucknow, won against the unfair authorities.Advocate, Amit Bose who was one of the representatives of the advertising agencies before the Lucknow Bench of the Allahabad High Court shares with Outdoor Asia the details of this case.

In the first six months since its inception BrandScope India which is part of the Posterscope Group has been successful in paving a path for itself that is sustainable and growth oriented. The genesis of Brandscope was based on the premise that it would be brand centric in its approach and would build associations through innovative OOH solutions for clients.

OAP appointed Vishal Arora as Group Account Head, especially to handle the SpiceJet account. Based in Delhi, he will report to Gautam Jhanjee. Vishal will lead the SpiceJet business, managing all the OOH advertising for the aviation brand. Earlier Arora was Manager, JSL Media. He has six years of experience in the outdoor industry and has worked with some of the best companies including TDI International, Clear Channel etc.

Succession planning made D.J. Bangara, Managing Director of AutoStriping India Pvt. Ltd. popularly known as Auto Graphics Digital tie up with Arjun Reddy, Managing Director of SR Digital Imaging P. Ltd. A pioneer in the graphics arts industry, with over two decades of experience DJ has created a brand name that has its foundations on latest technology, international quality systems, and world-class customers service levels.

YOGURTRY, UK’s frozen yogurt brand ropes in Katha Mediatix as their 360 degree agency. Yogurtry has signed the agency for one year to build the brand in India starting with the principal 8 metros of the country. The brand started with a soft launch in the two biggest malls of Mumbai to map the acceptability of the product and it has given a huge response.

Vikas Bhamri put an end to his stint at Mudra and moved on to joins Apex Integrated Marketing (AIM) as the Managing Partner. An Engineer, with an MBA Vikas worked in Canon, Ricoh and HCL post which he entered the Outdoor industry and worked in TDI, Clear Channel, JCDecaux and then his last stint was with Mudra.

OAP appointed Vishal Arora as Group Account Head, especially to handle the SpiceJet account. Based in Delhi, he will report to Gautam Jhanjee. Vishal will lead the SpiceJet business, managing all the OOH advertising for the aviation brand. Earlier Arora was Manager, JSL Media.

Most of the large Outdoor Advertising media owners and advertising agencies met on Tuesday under the auspices of Indian Outdoor Advertising Association to find a way to follow the new service tax rules announced in last budget.

When Bhavesh Bhinde, CMD Guju ADS started out in 1994 he had a vision to look forth to and a goal to be achieved, having achieved most of it today in the Outdoor industry, he goes ahead to launch an OOH specialist agency 4Pbrandcomm Pvt. Ltd.

Explo Media has acquired the rights of 23 unipoles in Gurgaon, Zone C. The Municipal Corporation of Gurgaon has awarded the rights of these unipoles to Explo Media for a time span of three years; tendered for Rs. 4.16 crores,

Going the e-way to please consumers on April 15, 2011 in Painesville, Ohio is Avert Dennison Graphics and Reflective Solutions with its new launch CarWraps.net, a website that offers car wraps with convenience for small business owners or customers to put up their message or advertise a product or brand with vinyl graphic media.

Completing his last stint with Mediascope as the COO, Gourav Tandon has now started off on his own with an independent Out-Of-Home agency, Apex Integrated Marketing (AIM).

The rights for the outdoor advertising of brand SpiceJet were pitched by five agencies, out of which OAP emerged as the winner. The agency bagged the business because of their proposed strategy and understanding of the brand’s communication objectives.

Delhi-based Jegson Publicty and Jaipur-based NS Publicity acquired the exclusive advertising rights for the premium PUNBUS buses on Punjab Roadway for three years.

Among the large format printers, HP stated the position of HP Designjet L25500 as the top most selling product in the sales market. The product is available in 42 and 60 inch models and its latex inks are odourless, non-flammable and non-combustible.

With over 17 years of experience in the OOH industry, Ravi Ambrose has moved on to be the Senior VP--OOH Integration, new initiatives for Milestone Brandcom. Having worked with the likes of Selvel-Vantage Group, M/s Bharti Airtel and Ogilvy Action, Ambrose's latest stint was with Mudra Max's outdoor division--Street Smart as their country head.

On March 28, 2011, members of IOAA met to proceed over issues in the industry and to propose solutions for the same. The discussion began with the report on the DOAA meeting conducted on March 25.

Laqshya has called in for a few changes in senior management to strengthen its grip in the market & to have better synergy in asset sales efforts.Atul Srivastava has been moved up to the post of COO from Sr. VP. He will also head the OMI division as well as oversee all the branches in their support functions.

Harnessing his experience of over two decades and putting his passion and talent to use Supratik Ghosh inducted a specialist agency Alive Media. The agency aims at building on the concept of translating ideas into executions by engaging the consumers.

Global Advertisers takes ownership of hoardings at Bandra (40x40), Juhu (40x20) and Sion (40x40) for advertising for single or multiple brands. The hoardings have unique elements at all the three locations.

Earlier with Milestone Brandcom as the regional general manager, Krishnendu Gosh has now joined MOMS and the General Manager, and will report to Dipankar Sanyal, COO, MOMS.

As a follow up effort and to remain on track, Delhi Outdoor Advertisers Association (DOAA) held a meeting on 25th March’ 2011. Predominantly the agenda being reviewing the issues brought forth in the DOAA executive committee meeting which was held on 19th February’ 2011 and to formalize functional matters.

President, OOH Initiatives, Lintas Media Group (LMG), Hemanth Shah is now also the managing director for Aaren Initiative. A veteran with 17 years of experience in the OOH industry Hemanth joined LMG in the previous year.

BMB India, a 50:50 JV between Trevor Beattie’s BMB and Madison World wins Godrej Nature’s Basket account. Prabha Prabhu, CEO, BMB India says “It was a multi agency pitch. For me this is a very prestigious win. It is great to be part of the Godrej Group.

Nick IT, a new media company dealing with new innovations and digital media, bagged the exclusive rights for branding of 20 Volvo AC buses in Kolkata. The buses run from the Airport covering the heart of the city and ends at the Tollygunge Metro station.

Owing to undisclosed reasons, senior VP and country head, Ravi Ambrose has discontinued his services at Street Smart. Having started a career in the OOH industry in 1994, Ambrose went on to work with big names such as Selvel Vantage, Clear channel, Bharti Airtel, Ogilvy Action and Mudra Max.

JCDecaux brings in Dushyant Sharma as assistant manager for sales along with part responsibilities for the Street Furniture as well. Sharma will be working out of the Delhi office and will be taking care of the ad-sales for the street furniture section of JCDecaux.

Reliance Broadcast Network Limited’s OOH property Delhi Airport Metro Express (DAME) has found its first client in The Radisson Hotel and Country Inn and Suites, which fall under the Carlson brand. The express on the Shivaji Stadium Station at Connaught Place gets air travellers to travel from T 3 terminal at the Indira Gandhi International Airport to New Delhi Station, a distance of 23 kilometers, in just 18 minutes.

The advertising rights on the gantry media project of Aurangabad has been officially handed over to Setu Media Associates, a group company of Abhishek Advertisers. The project was earlier with M/S Vision Communication and was auctioned by the Devgiri Nagri Sahkri Bank Limited, Aurangbad due to legal obligations.

OOH with a purpose, is what authorities always look forward to. A medium that serves advertisers and is at the service for the public, the sole reason why MCD (Municipal Corporation of Delhi) had coined ‘Aapke Dwar’ a project which witnessed the setting up of G2C (government to citizen) Kiosks.

Osiris Digital Media brings for the first time in India, the ‘recycle flex management system’ an initiative of Star Flex. Serge Vincart has designed the solution for ODM. It requires ODM to use only their products to be printed by specific solvent inks made by EFI for Vutek.

Sailesh Kumar Naidu has been appointed the Vice-President – OOH Business at Realm Media. Earlier at TDI International India, Naidu will spearhead new business development across India.With two years of experience, Naidu was the vice president,

Pioneer Publicity recently grabbed the ad rights on 48 bus shelters in the Bus Rapid Transit (BRT) corridor warded by Delhi Integrated Multi Modal Transit System Ltd (DIMTS). The stretch includes the area from Siri Fort to Ambedkar Nagar.

Conceived in the previous year to appreciate and recognise the contributions and milestones of Print Service Providers (PSP) in the signage industry, HP Scitex Awards 2011 is yet again prepared to repeat the magic and excitement across Asia Pacific and Japan.

JCDecaux SA reached a revenue total of a whopping €2,350 million ($3,115 million) in 2010. This figure got them to become the largest outdoor advertising company in the world. JCDecaux is primarily based on three divisions of Street Furniture, Transport and Billboard in 56 countries.

From January 2011, only advertisers with a license from Agra Nagar Nigam will be allowed to erect, construct, fix or install any type of glow board, bill board, hoarding, rooftop or any kind of Outdoor publicity. The license was issued with an initial payment of Rs500 in the month of December last year.

Lucknow -based Raj Associates has won the media rights of Allahabad railway station and Naini Junction. Raj Associates had earlier retained media rights for 23 railwaystations of Aligarh cluster.

Sonia Lal has been appointed as Vice President for Mudra Max. Earlier with a Bangalore-based company, Sonia will now be a part of the Outdoor Division of Mudra Group in South India.

DLF Ltd has been reportedly asked to pay up a whopping amount of Rs9 crore as license fees by The Muncipal Corporation of Gurgaon. A notice has been issued by the Corporation to DLF Ltd for the building wraps that have been displayed on six DLF buildings in the city.

Shaswati Saradar was appointed Director General at Media Research User’s Council (MRUC) on January 3, 2011. With experiences at McCann Erickson and Ogilvy & Mather, Sardar will now handle duties for MRUC.

Aaren Initiative, a subsidiary of Lintas Media Group (LMG), has pooled in Gaurav Chibber as the Associate Director – North. Gaurav’s entry to Aaren is an appropriate fit as his experience in some key categories is a promising factor. Gaurav will report to Sriram Iyer.

Aggressive in its growth path Pioneer publicity brings on board Atul Rai, as the CEO of its 360 degree solutions arm Pioneer Next, who earlier was a part of The Zebras, a division of AD’s world. Atul’s role at Pioneer Next will be about using new technologies to drive the organization.

A new ink for VUTEK® GS5000r five meter roll-to-roll digital printer has entered the market. With EFI's new ink, co-branded with and qualified by 3M, output from the GS5000r, on 3M media, will meet the requirements of the 3M™ MCS™ Warranty, the premier graphics guarantee in the industry.

Starcom MediaVest Group announces today that CVL Srinivas (inset) has been appointed Managing Director, LiquidThread – APAC and Chairman, Starcom MediaVest Group, India. Srinivas will report to Andrew Swinand – President, Global Operations, SMG and Brian Terkelsen – President and Managing Director, LiquidThread, SMG. He will work closely with Srikant Sastri, Country Chair - VivaKi India and will be a member of the SMG Global Management Group.

Starcom MediaVest Group (SMG) India,today announced that Kaushik Chakravorty (inset), currently the Group COO of Navia and Vector will take overall charge of the outdoor business in addition to his role as Executive Director – Enhance.

Joseph Eapen has resigned as the CEO at Media Research Users Council (MRUC). A source from the company confirmed, though an official announcement or confirmation is awaited. The replacement of Eapen has not yet been identified.

Having worked with companies like Voltas, Amtrex, Xerox, Hinduja, Magnasound and Videocon Group and with a 22 years experience to back it up, Rahul Kapuria, IIPM graduate founded Brandmakerr, a brand communication company.

This December onwards it’s Kannada all the way for the OOH medium in Karnataka. On the occasion of the 77th All India Kannada Literature Sammelan and with reference to the Advertisement Bye-Law-2006, Part VI, Clause 7(7), Kannada, Bruhat Bangalore Mahanagar Palike has asked the OOH medium to compulsorily include Kannada on all display boards/hoarding.

Aegis Media after the success of Posterscope Group, to tighten its grip in the OOH Industry introduces Brandscope another OOH agency, scheduled to be launched in India on December 1st 2010. Brandscope will be a unique OOH agency that aims to revolutionize the Indian OOH scenario, through cutting edge, best in class and environment driven out of home solutions.

GroupM has roped in Rajul Kulshreshtha as the MD of leading OOH agency Kinetic India. He replaces Madhuri sapru, who decided to move on in september 2010. Kulshreshtha has been with GroupM for past 6 years where he initially headed LG business and then went on to head Motivator.

India Outdoor Advertising Present celebrated its 10th anniversary on June 11, 2010 at Ramada Powai. During the ceremony India Outdoor Advertising also unveiled its new logo.
Read More>>

Essel Group enters OOH arena, acquires VIA OOH
OOH media company VIA (Vehicular, Infrastructure and Airports) OOH, which was launched in April 2008, has now been taken over by the Essel Group, which owns the Zee Network. VIA OOH will now be re-launched as its subsidiary. Read More>>

Delhi: MCD gives green signal to Ads on Taxi's and Auto; looks ahead for digitization
The Taxis and Auto rickshaws in Delhi may soon start sporting ads thanks to ambitious revenue –earning scheme by the city's primary civic agency. The proposal is a part 10-point project envisaged by Municipal Corporation of Delhi (MCD) to increase its income from outdoor ads to Rs.300 crore in the next fiscal year. Read More>>

BBMP pulls down illegal billboards .
On December 1 the BBMP (Bruhat Bangalore Mahanagara Palike) initiated a drive against illegal billboards in Bangalore city. Close to 85 advertisement posters and billboards have already faced the axe. Read More>>

Hype Integrated Communications to digitize the Mumbai local on the Western Line .
Commuters on Western Railway (WR) can look forward to some relief from long, exhausting train rides. With WR all set to equip its local trains with LCD television screens. As a pilot project, five trains will be fitted with six LCD screens per compartment.
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NDMC calls for tenders
The Enforcement Department of the New Delhi Municipal Council(NDMC) has invited tenders for the display of advertisements on pole kiosks on electricity poles in the NDMC area.  Read More>>

OOH Media now at Blue Foods, Inorbit Mall, Vashi
Out-of-Home Media has tied up with Blue Foods, a multi-cuisine lifestyle restaurant chain. They have installed more then 100 screens at various Blue Foods restaurants across India like Bombay Blue, Noodle Bar, Gelato, Spaghetti Kitchen, Copper Chimney etc .   Read More>>