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Outdoor Asia

Outdoor Asia started as a Quarterly in April 2002 as Outdoor Today and moved to become a bimonthly under the current name in 2005. In April 2007, the publication became monthly covering all the facets of the Out-of-Home industry. Outdoor Asia focuses on original news, features, latest trends in new technology, the best creative works, new campaigns, research and analysis about OOH advertising. The magazine’s reach into the world of Out-of-Home Advertising is unrivaled. This newly revamped magazine is the key source of information and opinion for media owners, advertising and marketing executives. This magazine reaches subscribers who are key decision-makers and influencers at advertising agencies, major brands and media buying agencies.

Issue date January 2012 : In this issue

News
Indian Update
Intl Update
Creative : Mothers Pride
Campaign : Life OK
Column : Aneil Deepak
Innovation : Tata DOCOMO’s
                     LG’s
New Media : Tykod Media
                       Ad Bag
Awards : Out of Home Media Plan Awards
International Innovation : Nokia
Advetorial : Technova
Resources
 
OOH NEWS
 
3rd February'12, Mumbai
Mudra West wins Lonely Planet guides account

Mudra West, a SBU of Mudra India, has won the Lonely Planet guides [and digital media account] after a multi-agency pitch. There is no incumbent agency as Lonely Planet recently established operations in India to develop its first locally produced guides for Indian travellers.

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30th January'12, Mumbai
Sonal Dabral to join DDB Mudra as the Chairman and Chief Creative Officer

Madhukar Kamath, the Group CEO and MD of the DDB Mudra Group has announced the appointment of Sonal Dabral as the Chairman and Chief Creative Officer of the DDB Mudra Group.

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27th January'12, Delhi
Ogilvy Delhi wins back Incredible India

Ogilvy Delhi has been awarded the prestigious Ministry of Tourism (Incredible India) business. This contract has been won following an open and competitive multi-agency pitch from among agencies across India.

Read More>>
 
24th January'12, Mumbai
Bates re-shapes its ‘changengage’ leadership team for future growth

Sandeep Pathak and Sonal Dabral are moving on from their positions at bates India as the agency continues its re-shape following the network re-positioning at the end of 2011.

Read More>>
 
22nd January'12, Pune
Pune - Leading Outdoor Media Houses Join Forces.

Three major and leading OOH media houses present Sixth Element, one of the largest outdoor media conglomerates in India. The felt need of the industry has been consolidation and Sixth Element is the answer to that clarion call. An absolute first; this coming together with a common vision and mission to provide end to end products and services.

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19th January'12, New Delhi
Tap the unexplored potential of Dwarka with JCDecaux Bus Shelter Network

DWARKA is one of the largest residential areas in Asia, frequently referred to as the "Model Township" it is also thought to be amongst the most organized and cleanest parts of Delhi and nearby townships. Dwarka also boasts of some the widest and most developed road network for any colony in Delhi and nearby townships.

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6th January'12, Mumbai
Mudra Max appoints N P Sathyamurthy as Head of Media

In another major step towards realigning its operations, Mudra Max has appointed a head for its media offering. N P Sathyamurthy would soon be joining the company as President and Head for Mudra Max Media. He would be reporting to Pratap Bose – COO Mudra Group.

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5th January'12, New Delhi
Jagran Prakashan appoints COO for Jagran Solutions

In a move to further fuel the growth of its experiential marketing wing, Jagran Prakashan Ltd has appointed Pawan Bansal as Chief Operating Officer of Jagran Solutions. A veteran in the Jagran Group, Pawan continues to lead the group’s OOH division foray Jagran Engage and responsible consolidating the group’s presence in the sector.

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4th January'12, Mumbai
Mandeep Malhotra to play a new role as President & Head – Mudra Max (OOH, Retail, Experiential)

Mandeep Malhotra has recently been elevated as President & Head -Mudra Max. He will be in-charge of the Mudra Max offerings comprising of Experiential businesses (Kidstuff, Celsius, Terra and Concrea) and Retail cluster which include (Prime Retail, Prime Consult, Prime Wayfinding, Multiplier and Pratham).

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3rd January'12, New Delhi
Ocean Media Expends by acquiring scalable transit media options at Delhi i.e. Auto Rickshaws

Blue Ocean Media Pvt Ltd has added another feather in its cap with the addition of the auto- rickshaws to its transit media, expanding its horizons and proving the novelty of the company’s know-how. These autos move around all over Delhi covering all areas ranging from an over-crowded Chandni Chowk to a posh South extension market. This is also a scalable option as Delhi already has approximately 40000 auto-rickshaws.

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28th December'11, Mumbai
Farokh Balsara, Ernst & Young India Media and Entertainment Leader to now lead the EMEIA M&E Practice

Ernst & Young has announced the appointment of Farokh Balsara as the Media & Entertainment industry leader for Europe, Middle East, India & Africa (EMEIA) region. Based in Mumbai, Farokh has been Ernst & Young’s M&E Practice Leader in India for over a decade and will now drive the sector program throughout Europe, Middle East India & Africa.

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23rd December'11, Mumbai
Katha Mediatix bags Mumbai based Mobile Plus brand

Katha Mediatix has won the brand consulting mandate for Prabhat telecom promoted brand Mobile Plus which is a multi brand mobile, accessories retail brand. As part of the creative thought process, Katha Mediatix is going to create the entire brand personality of the retail store along with appealing visual merchandising for the brand.

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21st December'11, Mumbai
Mumbai cops plea a ban on BQS hoardings

The Mumbai police have asked BEST to remove hoardings from its bus stops because these can be used by terrorists to conceal bombs. Letter sent by police on Tuesday says bus stop hoardings can be used by terrorists to hide bombs.

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12th December'11, Bangalore
OAP strengthens its southern team with new appointment

Outdoor Advertising Professionals (OAP) announces the new appointment of Jesley Joseph as Vice-President, OAP (South). Jesley's induction as vice-president in OAP (South) is with the objective to help develop and strengthen the company in the ad world. His expertise in the field of outdoor,planning and execution will help the southern OAP team to build up more effectively.

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12th December'11, Chennai
MTC Chennai inviters tenders for display of advertisement

Metropolitan Transport Corporation of Chennai has invited bids for display of advertisement on the rear side panel board, rear side of driver cabin, passenger view glasses and in the vacant space

Read More>>
 
7th December'11, Bangaluru
Katha Mediatix bags media rights for WSH’s Karnataka Lions

Katha Mediatix has won the media mandate for the Karnataka Lions, the franchise of Bangaluru, World Series Hockey. Karnataka Lions of one of the eight teams participating in the series and has been acquired by Sporting Ace, a pert of Zentrum Group.

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25th November'11, Mumbai
A Rural Academy for Management Students

Anugrah Madison Advertising (P) Ltd., the Rural Division of the Mumbai based Madison Communication Group launched a rural marketing education service called Anugrah Madison Rural Academy (AMRA) to teach the basics of rural marketing to management students.

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19th November'11, Mumbai
Aaren Initiative Outdoor fully acquired by Lintas Media Group, to be renamed Lintas Initiative Outdoor

Lintas Media Group has completed its acquisition of Aaren Initiative, the country’s premier OOH agency that works for Hindustan Unilever and Nokia, among other blue chip accounts. The 50% stake held by the joint venture partner, Aaren Advertising, has been recently purchased by Lintas in an amicable settlement. The name of the agency will be changed to Lintas Initiative.

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19th November'11
PSI India launches International OOH Campaign Services, in addition to Airports

PSI India, from the Posterscope group, India’s leading global Airports advertising agency, has expanded its services to include International OOH campaigns, beyond just Airports, in line with PSI Worldwide’s strategy and in keeping with the needs of Indian clients going global

Read More>>
 
19th November'11, Gurgaon
Gurgaon FOBs acquired

The Municipal Corporation of Gurgaon had opened a tender for Foot Over Bridges where in a total of fourteen FOBs spread across prime locations of Gurgaon like, IFFCO Chowk, Shankar Chowk, Udyog Vihar, Maruti Chowk etc were opened for acquisition.

Read More>>
 
1st November'11, Delhi
NS:SALT – NS Publicity & SALT OOH Join Hands

NS Publicity, the leading traditional OOH media asset company in Rajasthan with recent footprints in Delhi NCR and SALT OOH, the ambient media company of www.allabotuoutdoor.com announced their joint venture to consolidate the growing operations of NS Publicity’s media Asset network outside of Rajasthan and SALT OOH’s Office media asset expanse across the country and other ambient media projects in the pipeline.

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31stOctober'11, Mumbai
BIG Street Retains Delhi Metro Line II

Reliance Broadcast Network’s OOH Arm, BIG Street, has strengthened its standing as one of the most favoured and innovative out of home solution providers, by retaining the mandate for the prestigious Line II of the Delhi Metro Rail Corporation (DMRC). This 10.46 kms stretch covers prestigious commercial, office, shopping and government office areas of central Delhi through its 9 high footfall stations [Vishwavidyalaya (Catering to North Campus of Delhi University and Residential Areas in North Delhi),

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30thOctober'11, New York
Omnicom Group Inc. Enters Agreement to Acquire Majority Stake in India’s Mudra Group

Omnicom Group Inc. announced today it has entered into an agreement to acquire a majority stake in Mudra Group, India’s leading integrated marketing communications group. Mudra will significantly expand Omnicom’s service capabilities and presence in Asia’s third largest economy. As part of the agreement, Omnicom will extend its partnership with the Reliance ADA Group.

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14thOctober'11, Delhi
Bates sans 141

The new logo features the Bates typeface in Helvetica and three speech balloons in dark pink, yellow and blue, replacing the former eye mnemonic.Bates Asia has embarked on a new journey, opting for a new look sans '141'. It may be recalled that the agency has gone through several rounds of re-christening in recent years. Earlier, it has been known as Clarion Advertising, Bates Clarion, Bates Enterprise, Bates David Enterprise, and most recently, Bates 141.

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5thOctober'11,Mumbai
Bank of India invites Tenders for Advertising Research

The Bank of India announced on 29th September 2001 that it is inviting tenders from research agencies to carry out a research on the Effectiveness of Impact of Advertising. The sealed tender to be sent to The General Manager, Bank of India, Publicity & Public Relations Department,

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30thSeptember'11,Mumbai
Milestone Brandcom expands its retail marketing division footprint nationally; ropes in Atul Maheshwari from Mudra Max as VP & National Head for Milestone Lastmile

Milestone Brandcom, a leading and fastest growing OOH media agencies in India, further strengthens its retail marketing division Milestone Lastmile to increase its footprint nationally. Milestone Lastmile launched in the western region a year back already services some of the leading clients like Barclays Bank, Dhanlakshmi Bank, ICICI, LG and Tata Indicom to name a few.

Read More>>
 
30thSeptembert'11,Delhi
JCDecaux grows stronger in Delhi

JCDecaux holds the distinction of holding the finest outdoor advertising media across Delhi. Keeping up with their reputation, the 100 percent subsidiary of the world’s most reputed entity in outdoor advertising, JCDecaux, has further enhanced their inventory by new installations on the prominent locations of MG Marg, also known as the Ring Road.

Read More>>
 
24thSeptembert'11, Mumbai
MSACS calls for bids for displaying AIDS awareness messages at railway stations in the state

The Maharashtra State AIDS Control Society announced that it is inviting sealed tenders for displaying AIDS awareness messages at railway stations across the state. A total of 400 messages need to be displayed across three divisions in the railway line of Maharashtra. This includes 160 boards at 20 stations in the Pune division,

Read More>>
 
20thSeptembert'11, Ahmedabad
Ignite Mudra wins Rotomac mandate

Rotomac Pens, a leader in the writing instruments market in India has appointed Ignite Mudra as its strategic partner to handle branding and creative duties for its corporate brand and for the writing instruments brands. Rotomac is a household name in the Indian market with a legacy of leadership.

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EFI World’s Largest UV Digital Ink Manufacturer

EFI UV digital ink delivers superior colour and image quality, performance, durability and a greener solution.You already know that EFI™ UV inks give you several key advantages – consistent, repeatable results and maximum reliability and performance with VUTEk® digital inkjet printers.

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17thSeptembert'11, Mumbai
Milestone Brandcom launches Milestone Connect – an event, promotion & sports marketing division; Shivneet Singh joins as VP & National Head along with other 30 experienced hands

Milestone Brandcom, one of the fastest growing OOH agencies in India, extends its service offeringthrough the line with on-ground events, Sports marketing& promotional marketing solutions to address the evolving communication needs & expectations of clients.Milestone Connect willfocus on the experiential aspect of consumer marketing, playing a pivotal role in the consumer's daily life that influences brand experience at various touch points.

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16thSeptembert'11,Delhi
Rahul Gupta quits MOMS

Rahul Gupta, Business Manager, MOMS has put in his papers. Having been associated with MOMS since 2007, he has led and overseen a large number of projects in his five years stint at the company. At present, he is serving his notice period in the company .

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16thSeptembert'11, Mumbai
Mudra Max bags Ashok Leyland media business

Mudra Max has bagged automobile manufacturer Ashok Leyland’s media mandate of its light commercial vehicles (LCV) following a multi-agency pitch process. The creative agency on the account is Bates 141, who were also appointed following a pitch process held recently.

Read More>>
 
12thSeptembert'11, New Delhi
DMRC Floats New Tender

DMRC has introduced a new tender for their eight MRTS stations from Dwarka 14 till Dwarka 21 for upcoming five years. The inside properties of stations have been offered for bidding, on as is where is basis. The advertisement approximately comprises total space of 1350 Sqm, all stations have equal area of 200 Sqm for advertisement, and two stations have 75 Sqm

Read More>>
 
10thSeptembert'11, Mumbai
Milestone Brandcom makes senior level appointment, ropes in Sheetal Jain from Reliance Communications

Milestone Brandcom strengthenStrategy &Planning team by bringing on board Sheetal Jain as its Associate Vice President. She brings to this role 11+ years of rich experience in marketing &advertising communication from most renowned corporates & agencies in India like Reliance Communications, Ogilvy & Mather & Brand David.

Read More>>
 
9thSeptembert'11, Delhi
Date for HMT Unipole Tender Submission Extended

India’s youngest fastest growing outdoor media conglomerate, U.S Group of companies has bagged outdoor media duties of India’s leading telecom brand Airtel for its key circles namely, Delhi, Rajasthan and Gujarat. The account will be serviced by U.S Advertising, one of the flagship companies of the group, on this momentous occasion, U.S Group of companies Chairman Mr. U. S Sharma said,

Read More>>
 
7thSeptembert'11, Pinjore
Date for HMT Unipole Tender Submission Extended

On 10th August 2011, HMT Limited Tractor Division Pinjore announced that it was inviting sealed tenders for installation of two unipole hoardings facing the highway in its premises. The due date for the sealed tender was 30th August 2011. The company recently released a notice extending the tender due time and date to 1.00 p.m. on 13th September 2011 and the tender opening time and date to 2.30 p.m. on the same date.

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7thSeptembert'11, Kolkata
Coal India Limited, Kolkata invites tenders for Empanelment of Advertising Agencies

Sealed tenders are invited by coal India Limited, Kolkata for the “Empanelment of a Advertising agencies for providing services in the field of advertising/advertising / media relations etc.” The earnest money is Rs. 50000 only and cost of tender document is Rs.1000 only. The last date and time of tender submission is 22nd September, 2011 up to 2.30 p.m and date and time of tender opening is 23rd September, 2011 at 12.00 noon.

Read More>>
 
6thSeptembert'11, Chennai
Kavitha Srinivasan makes a comeback at Mindshare Chennai

After a three year hiatus, Kavitha Srinivasan is back at Mindshare Chennai as Partner – Client Leadership. During her previous stint the company, Kavitha served as General Manager at OMD Chennai where she handled brands such as Renault, Henkel, Roca, Venus, Lotte, Pudhiya Thalaimurai and Sify for slightly over a year.

Read More>>
 
6thSeptembert'11, Mumbai
Amit Mitra boards Brandscope.

Brandscope India, a member of the Posterscope Group, has made a senior level appointment in the North by bringing on board Amit Mitra. Amit will head the agency’s business development and revenue consolidation process in the North as well as in the East. Amit Mitra will be designated as Business Director (North and East) and will report into Fabian Cowan- Business Head Brandscope India

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2nd Septembert'11, New Delhi
Rajdeep Publicity avails more property

Rajeep Publicity has won the advertisements rights of 460 Modern, Backlits & BQS in Delhi from Department of Transport Government of National Capital Territory, Delhi (GNCTD) and 321 new low floor buses in Jaipur for five years. The Modern, Backlits & BQS contract of Delhi includes marketing, operation and maintenance of property.

Read More>>
 
30th August'11, Johannesburg
OHMSA OPENS GATES FOR INDUSTRY STAKEHOLDERS

Taking what it calls a crucial and long overdue decision, the Out of Home Media South Africa (OHMSA) has opened the membership doors for industry stakeholders including advertising agencies, poster-buying specialists, marketers, suppliers and industry bodies.

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29th August'11, New Delhi
GLO gets a grip

GLO the Lodestar UM & Greenline OOH & BTL, vertical pads up its national team by appointing Reema Jain as the General Manager, she will operate out of Delhi. Reema has a rich experience in the OOH industry, she has spent three years in Portland and one year in Cheil Communication.

Read More>>
 
29th August'11, Thane
Thane Municipal Corporation invited tenders for construction of FOBs within the city

The Thane Municipal Corporation recently announced that it invites e-bids for the construction of foot over bridges on BOT basis in various locations of THane from intereested parties.The eranest money deposit and the performance security for the bid is decided at Rs. 9 lakh and Rs. 18.18 lakh respectively. the locations where the FOBs need to be constructed are in front of the RTO office on the Eastern Express Highway,

Read More>>
 
27th August'11, Mumbai
Rajesh Joins Hyperspace

In a strategic move to consolidate its business and commitment to revolutionise the Indian Retail and Digital scenario, offering 360 degree brand marketing solutions Posterscope appoints Rajesh Ramavarapu as Business Director – Hyperspace (South).

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25th August'11, Mumbai
Vivek joins Laqshya Group

After a successful stint as Strategic Business Unit Head in the Lintas Media Group, Vivek Lakhwara has now joined OMI, Mumbai - division of Laqshya Group. He has joined the firm in the capacity of Sr. Vice President.

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25th August'11, Delhi
242 new BQS tendered

Delhi Transport Corporation, (GNCT of Delhi) recently announced the invitation of sealed tenders in a 'Two-bid System' for advertisement rights on the 242 newly constructed Modern Stainless steel Bus Queue Shelters from advertisers. The first part of the bid would be the 'Techno-commercial Bid' while the second part is the 'Price-Bid'.

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25th August'11, Ahemedabad
Spotlight bags CG Road

CG Road is an elite road of Ahmadabad starting from Stadium 6 Rds to Parimal Crossing, the first road to be built under public-private partnership by Ahmadabad municipal corporation and Arvind Mills. On 9th May AMC had called for bidding of this road and Spotlight the newly formed OOH division of Sandesh has been the highest and successful bidder of the same.

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25th August'11, South Africa
OHMSA Plans Ahead

The Out of Home Media South Africa (OHMSA) informed that a much-anticipated, long-term growth path will be mapped out at the association’s forthcoming executive committee strategic meeting scheduled to be held in the month of August. It is proposed that OHMSA’s constitution, membership criteria, positioning across various stakeholder group platforms and positioning in the market place,

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19th August'11, Mumbai
Aniel Deepak appointed National Head - Ideas at Mudra Max

Climbing up the ladder at Mudra Max, Aniel Deepak, aka Andie will now take on the role of National Head - Ideas. He was earlier employed with the firm in the capacity of Senior Vice-President, Innovation and Integration.

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17th August'11, Mumbai
Selvel takes a stake in OAP

Its official that Outdoor Advertising Professionals (I) Pvt. Ltd. popularly known as OAP will not have Rediffusion DY&R as its strategic investor any further. OAP confirms that the Rediffusion DY&R has sold its stake to Selvel Advertising Pvt. Ltd.

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16th August'11, Mumbai
Realm Appointed Ovez Khan as Group-VP

To spearhead and strengthen the South operations, Realm has appointed Ovez Khan as the Group Vice President. Ovez will be responsible for establishing and managing the South Zonal Office for the company.

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16th August'11, Mumbai
Soumitra Bhattacharyya moves on from Laqshya

Soumitra Bhattacharyya, President – Corporate Affairs, Laqshya Media Pvt. Ltd. is moving on from the organization. Soumitra has completed the tasks present in his kitty that of organizing, re-engineering, re-structuring the functionalities and accountability in the organization for better corporate governance.

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16th August'11, Delhi
US Advertising won Airtel rights

US Advertising has bagged the outdoor advertising rights of the Airtel for their three key circles viz. Delhi, Rajasthan and Gujarat. It is a pilot project of National importance and is estimated to be a 5 year roadmap project with estimated spends of Rs.2500 crores.

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4th August'11, Mumbai
India gets its own Aviator

Kinetic, the WPP-owned lifestyle and environments agency, announced the roll-out of airport and in-flight media specialist Aviator into India. The Aviator network is currently in existence across London, Singapore and New York, and this strategic addition brings the total number of multilingual media experts at Aviator to 48.

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25th July'11, New Delhi
Ovez Khan launches Billboards India

Ovez Khan who till recently was head, South at Percept OOH, has announced the launch of his own first of its kind outdoor & innovation production firm, Billboards India. In the recent past, the outdoor industry in India has seen many senior executives turning entrepreneurs.

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25th July'11, Mumbai
IDBI Bank Group entrusts Mudra Max with its Outdoor duties

In the wake of a multi-agency pitch, Mudra Max (Integrated Engagement & Experience) has won the Outdoor, Below the line, Direct & Digital duties for IDBI Bank Group. The account will be handled out of their Mumbai office.

Read More>>
 
25th July'11, New Delhi
Alok Duggal joins the JCDecaux bandwagon

JCDecaux recently appointed Alok Duggal as General Manager – Sales, heading both Street Furniture and Airport Sales in India. Alok’s previous professional was with ING Bank where he served as the Head of Marketing and was part of the core team responsible for setting up the sales and marketing function at the bank.

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25th July'11, New Delhi
‘GLO on the go’

Recently, one of the top media buying agencies, Lodestar UM has tied up with Greenline, 18 years mature OOH media and formed a new vertical named ‘GLO’. This vertical will provide 360 degree services in the OOH domain. The new agency has already started work on the media agency’s accounts like Tata Motors, Coca Cola and Microsoft. Raminder Singh, managing director, Greenline, will head the new OOH outfit.

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25th July'11, Mumbai
Haresh Nayak elevated to join Posterscope India Board

Applauding his contribution to the success of the company, Haresh Nayak has been elevated to join the Posterscope India Board. Haresh has a vast experience in the realm of OOH having started his career with Prime Outdoor.

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25th July'11, Mumbai
BIG Street appoints Vivek Bagai and Naveen Saxena to key posts

Reliance Broadcast Network Limited announced two key appointments in its Big Street team with Vivek Bagai being appointed as National Sales Head and Naveen Saxena as Regional Business Head West. Both will report to Ashwin Padmanabhan, Business Head, Big Street.

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25th July'11, Kolkata
Kolkata Outdoor Advertising Association takes up the issue of E-bidding

In its recently conducted meeting on 24th June 2011, the OAA Kolkata took up the issue of ‘Reverse Tendering’. The meeting which saw active participation by media owners was called to protest against the practice of e-bidding which excludes the media owners from the procedure of bidding, while they are the actual proprietors of the property being bid for. The salient points discussed were:

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25th July'11, Bangalore
Percept OOH announces key appointments

Effective from 1st June 2011, Rasiq Sultan started his stint at Percept OOH in the capapcity of Branch Head – Karnataka & Tamil Nadu, Percept-OOH, Bangalore. Sultan joins the company with an experience of eight years. He holds a Bachelor’s degree in Business Management from Bangalore University and prior to joining Percept,

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18th June'11, Mumbai
The Winners of OAA 2011…

18th June’ 2011 was the day of celebration for the Outdoor advertising industry, as OAA 2011 honored and recognized, people who have contributed to contemporizing, energizing and leveraging the possibilities in OOH for best effect.

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26th May'11, Lucknow
A Win for OOH in Lucknow

High Court declares Advertisement Tax Rules of U.P. to be illegal. And with this the Outdoor Association of Lucknow, won against the unfair authorities.Advocate, Amit Bose who was one of the representatives of the advertising agencies before the Lucknow Bench of the Allahabad High Court shares with Outdoor Asia the details of this case.

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26th May'11, Mumbai
BrandScope India- Picking up pace

In the first six months since its inception BrandScope India which is part of the Posterscope Group has been successful in paving a path for itself that is sustainable and growth oriented. The genesis of Brandscope was based on the premise that it would be brand centric in its approach and would build associations through innovative OOH solutions for clients.

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26th May'11, Mumbai
OAP gets new talent

OAP appointed Vishal Arora as Group Account Head, especially to handle the SpiceJet account. Based in Delhi, he will report to Gautam Jhanjee. Vishal will lead the SpiceJet business, managing all the OOH advertising for the aviation brand. Earlier Arora was Manager, JSL Media. He has six years of experience in the outdoor industry and has worked with some of the best companies including TDI International, Clear Channel etc.

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26th May'11, Bangalore
Auto Graphics and SR Digital Join hands

Succession planning made D.J. Bangara, Managing Director of AutoStriping India Pvt. Ltd. popularly known as Auto Graphics Digital tie up with Arjun Reddy, Managing Director of SR Digital Imaging P. Ltd. A pioneer in the graphics arts industry, with over two decades of experience DJ has created a brand name that has its foundations on latest technology, international quality systems, and world-class customers service levels.

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26th May'11, Mumbai
Katha bags YOGURTRY

YOGURTRY, UK’s frozen yogurt brand ropes in Katha Mediatix as their 360 degree agency. Yogurtry has signed the agency for one year to build the brand in India starting with the principal 8 metros of the country. The brand started with a soft launch in the two biggest malls of Mumbai to map the acceptability of the product and it has given a huge response.

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13th May'11, Mumbai
Vikas Bhamri quits Mudra, joins Apex

Vikas Bhamri put an end to his stint at Mudra and moved on to joins Apex Integrated Marketing (AIM) as the Managing Partner. An Engineer, with an MBA Vikas worked in Canon, Ricoh and HCL post which he entered the Outdoor industry and worked in TDI, Clear Channel, JCDecaux and then his last stint was with Mudra.

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13th May'11, Mumbai
OAP gets new talent

OAP appointed Vishal Arora as Group Account Head, especially to handle the SpiceJet account. Based in Delhi, he will report to Gautam Jhanjee. Vishal will lead the SpiceJet business, managing all the OOH advertising for the aviation brand. Earlier Arora was Manager, JSL Media.

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06th May'11, Mumbai
Outdoor Advertising industry initiates Standard Operating Procedure to meet new rules for Service Tax

Most of the large Outdoor Advertising media owners and advertising agencies met on Tuesday under the auspices of Indian Outdoor Advertising Association to find a way to follow the new service tax rules announced in last budget.

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27th Apr'11, Mumbai
Guju Ads launches ‘4Pbrandcom'

When Bhavesh Bhinde, CMD Guju ADS started out in 1994 he had a vision to look forth to and a goal to be achieved, having achieved most of it today in the Outdoor industry, he goes ahead to launch an OOH specialist agency 4Pbrandcomm Pvt. Ltd.

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26th Apr'11, New Delhi
Explo Media bags new properties

Explo Media has acquired the rights of 23 unipoles in Gurgaon, Zone C. The Municipal Corporation of Gurgaon has awarded the rights of these unipoles to Explo Media for a time span of three years; tendered for Rs. 4.16 crores,

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19th Apr'11, US
Avery Dennison Graphics and Reflective Solutions offer Car Wrap facility

Going the e-way to please consumers on April 15, 2011 in Painesville, Ohio is Avert Dennison Graphics and Reflective Solutions with its new launch CarWraps.net, a website that offers car wraps with convenience for small business owners or customers to put up their message or advertise a product or brand with vinyl graphic media.

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19th Apr'11, New Delhi
Gourav Tandon flags off Apex Integrated Marketing

Completing his last stint with Mediascope as the COO, Gourav Tandon has now started off on his own with an independent Out-Of-Home agency, Apex Integrated Marketing (AIM).

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14th Apr'11, Mumbai
OAP to fly high in OOH with SpiceJet

The rights for the outdoor advertising of brand SpiceJet were pitched by five agencies, out of which OAP emerged as the winner. The agency bagged the business because of their proposed strategy and understanding of the brand’s communication objectives.

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13th Apr'11, New Delhi
NS Publicity and Jegson Publicity come together

Delhi-based Jegson Publicty and Jaipur-based NS Publicity acquired the exclusive advertising rights for the premium PUNBUS buses on Punjab Roadway for three years.

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13th Apr'11, New Delhi
HP Designjet L25500 printer series bags first place in North and Latin America

Among the large format printers, HP stated the position of HP Designjet L25500 as the top most selling product in the sales market. The product is available in 42 and 60 inch models and its latex inks are odourless, non-flammable and non-combustible.

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5th Apr'11, Mumbai
Ravi Ambrose appointed Senior VP at Milestone Brandcom

With over 17 years of experience in the OOH industry, Ravi Ambrose has moved on to be the Senior VP--OOH Integration, new initiatives for Milestone Brandcom. Having worked with the likes of Selvel-Vantage Group, M/s Bharti Airtel and Ogilvy Action, Ambrose's latest stint was with Mudra Max's outdoor division--Street Smart as their country head.

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29th Mar'11, New Delhi
IOAA talks service tax and other issues

On March 28, 2011, members of IOAA met to proceed over issues in the industry and to propose solutions for the same. The discussion began with the report on the DOAA meeting conducted on March 25.

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28th Mar'11, New Delhi
Leadership changes @ Laqshya India

Laqshya has called in for a few changes in senior management to strengthen its grip in the market & to have better synergy in asset sales efforts.Atul Srivastava has been moved up to the post of COO from Sr. VP. He will also head the OMI division as well as oversee all the branches in their support functions.

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28th Mar'11, Bangalore
Supratik Ghosh fathers ‘Alive Media’

Harnessing his experience of over two decades and putting his passion and talent to use Supratik Ghosh inducted a specialist agency Alive Media. The agency aims at building on the concept of translating ideas into executions by engaging the consumers.

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28th Mar'11, Mumbai
Global Advertisers strengthens hold

Global Advertisers takes ownership of hoardings at Bandra (40x40), Juhu (40x20) and Sion (40x40) for advertising for single or multiple brands. The hoardings have unique elements at all the three locations.

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28th Mar'11, Mumbai
Krishnendu Ghosh joins MOMS

Earlier with Milestone Brandcom as the regional general manager, Krishnendu Gosh has now joined MOMS and the General Manager, and will report to Dipankar Sanyal, COO, MOMS.

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27th Mar'11, New Delhi
DOAA tightens grip

As a follow up effort and to remain on track, Delhi Outdoor Advertisers Association (DOAA) held a meeting on 25th March’ 2011. Predominantly the agenda being reviewing the issues brought forth in the DOAA executive committee meeting which was held on 19th February’ 2011 and to formalize functional matters.

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26th Mar'11, Mumbai
BMB INDIA WINS GODREJ NATURE’S BASKET ACCOUNT

President, OOH Initiatives, Lintas Media Group (LMG), Hemanth Shah is now also the managing director for Aaren Initiative. A veteran with 17 years of experience in the OOH industry Hemanth joined LMG in the previous year.

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18th Mar'11, Mumbai
BMB INDIA WINS GODREJ NATURE’S BASKET ACCOUNT

BMB India, a 50:50 JV between Trevor Beattie’s BMB and Madison World wins Godrej Nature’s Basket account. Prabha Prabhu, CEO, BMB India says “It was a multi agency pitch. For me this is a very prestigious win. It is great to be part of the Godrej Group.

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17th Mar'11, Kolkata
Bus branding in Kolkata

Nick IT, a new media company dealing with new innovations and digital media, bagged the exclusive rights for branding of 20 Volvo AC buses in Kolkata. The buses run from the Airport covering the heart of the city and ends at the Tollygunge Metro station.

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16th Mar'11, Mumbai
Ravi Ambrose no longer with Street Smart

Owing to undisclosed reasons, senior VP and country head, Ravi Ambrose has discontinued his services at Street Smart. Having started a career in the OOH industry in 1994, Ambrose went on to work with big names such as Selvel Vantage, Clear channel, Bharti Airtel, Ogilvy Action and Mudra Max.

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15th Mar'11, New Delhi
JCDecaux pulls in Dushyant Sharma

JCDecaux brings in Dushyant Sharma as assistant manager for sales along with part responsibilities for the Street Furniture as well. Sharma will be working out of the Delhi office and will be taking care of the ad-sales for the street furniture section of JCDecaux.

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15th Mar'11, New Delhi
Big Street to now flaunt Carlson Hotels on their Delhi Airport Metro Express inventory

Reliance Broadcast Network Limited’s OOH property Delhi Airport Metro Express (DAME) has found its first client in The Radisson Hotel and Country Inn and Suites, which fall under the Carlson brand. The express on the Shivaji Stadium Station at Connaught Place gets air travellers to travel from T 3 terminal at the Indira Gandhi International Airport to New Delhi Station, a distance of 23 kilometers, in just 18 minutes.

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9th Mar'11, Mumbai
Advertising rights on 20 gantries of Aurangabad now in Setu Media Associates' kitty

The advertising rights on the gantry media project of Aurangabad has been officially handed over to Setu Media Associates, a group company of Abhishek Advertisers. The project was earlier with M/S Vision Communication and was auctioned by the Devgiri Nagri Sahkri Bank Limited, Aurangbad due to legal obligations.

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7th Mar'11, Mumbai
‘At your Service’

OOH with a purpose, is what authorities always look forward to. A medium that serves advertisers and is at the service for the public, the sole reason why MCD (Municipal Corporation of Delhi) had coined ‘Aapke Dwar’ a project which witnessed the setting up of G2C (government to citizen) Kiosks.

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7th Mar'11, Mumbai
Flexing Change

Osiris Digital Media brings for the first time in India, the ‘recycle flex management system’ an initiative of Star Flex. Serge Vincart has designed the solution for ODM. It requires ODM to use only their products to be printed by specific solvent inks made by EFI for Vutek.

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7th Mar'11, Mumbai
Realm Media ropes in Sailesh Kumar Naidu

Sailesh Kumar Naidu has been appointed the Vice-President – OOH Business at Realm Media. Earlier at TDI International India, Naidu will spearhead new business development across India.With two years of experience, Naidu was the vice president,

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7th Mar'11, Delhi
Ad rights on 48 bus shelters in Pioneer's kitty

Pioneer Publicity recently grabbed the ad rights on 48 bus shelters in the Bus Rapid Transit (BRT) corridor warded by Delhi Integrated Multi Modal Transit System Ltd (DIMTS). The stretch includes the area from Siri Fort to Ambedkar Nagar.

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7th Mar'11, Mumbai
HP invites submissions for second annual Asia Pacific and Japan- HP Scitex Awards 2011

Conceived in the previous year to appreciate and recognise the contributions and milestones of Print Service Providers (PSP) in the signage industry, HP Scitex Awards 2011 is yet again prepared to repeat the magic and excitement across Asia Pacific and Japan.

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7th Mar'11, Paris
Numero Uno for JCDecaux SA

JCDecaux SA reached a revenue total of a whopping €2,350 million ($3,115 million) in 2010. This figure got them to become the largest outdoor advertising company in the world. JCDecaux is primarily based on three divisions of Street Furniture, Transport and Billboard in 56 countries.

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2nd Feb'11, Agra
Agra advertisers to acquire license before setting up sites

From January 2011, only advertisers with a license from Agra Nagar Nigam will be allowed to erect, construct, fix or install any type of glow board, bill board, hoarding, rooftop or any kind of Outdoor publicity. The license was issued with an initial payment of Rs500 in the month of December last year.

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2nd Feb'11, Allahabad
Raj Associates bags rights of Allahabad railway stations and Naini Junction.

Lucknow -based Raj Associates has won the media rights of Allahabad railway station and Naini Junction. Raj Associates had earlier retained media rights for 23 railwaystations of Aligarh cluster.

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8th Feb'11, Mumbai
Sonia Lal on board for Mudra Max

Sonia Lal has been appointed as Vice President for Mudra Max. Earlier with a Bangalore-based company, Sonia will now be a part of the Outdoor Division of Mudra Group in South India.

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8th Feb'11, Gurgaon
DLF Ltd asked to pay up Rs9 crore

DLF Ltd has been reportedly asked to pay up a whopping amount of Rs9 crore as license fees by The Muncipal Corporation of Gurgaon. A notice has been issued by the Corporation to DLF Ltd for the building wraps that have been displayed on six DLF buildings in the city.

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8th Feb'11, Mumbai
Shaswati Saradar takes on as Director General at MRUC

Shaswati Saradar was appointed Director General at Media Research User’s Council (MRUC) on January 3, 2011. With experiences at McCann Erickson and Ogilvy & Mather, Sardar will now handle duties for MRUC.

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8th Feb'11, New Delhi
Gaurav boards Aaren Initiative

Aaren Initiative, a subsidiary of Lintas Media Group (LMG), has pooled in Gaurav Chibber as the Associate Director – North. Gaurav’s entry to Aaren is an appropriate fit as his experience in some key categories is a promising factor. Gaurav will report to Sriram Iyer.

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8th Feb'11, New Delhi
Pioneer Next gets Atul Rai

Aggressive in its growth path Pioneer publicity brings on board Atul Rai, as the CEO of its 360 degree solutions arm Pioneer Next, who earlier was a part of The Zebras, a division of AD’s world. Atul’s role at Pioneer Next will be about using new technologies to drive the organization.

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8th Feb'11, Mumbai
‘Inking it right’

A new ink for VUTEK® GS5000r five meter roll-to-roll digital printer has entered the market. With EFI's new ink, co-branded with and qualified by 3M, output from the GS5000r, on 3M media, will meet the requirements of the 3M™ MCS™ Warranty, the premier graphics guarantee in the industry.

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7th Jan'11, Mumbai
CVL Srinivas appointed Managing Director, LiquidThread APAC & Chairman Starcom MediaVest Group (SMG) India

Starcom MediaVest Group announces today that CVL Srinivas (inset) has been appointed Managing Director, LiquidThread – APAC and Chairman, Starcom MediaVest Group, India. Srinivas will report to Andrew Swinand – President, Global Operations, SMG and Brian Terkelsen – President and Managing Director, LiquidThread, SMG. He will work closely with Srikant Sastri, Country Chair - VivaKi India and will be a member of the SMG Global Management Group.

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30th Dec'10, Mumbai
Kaushik Chakravorty to head Navia and Vector

Starcom MediaVest Group (SMG) India,today announced that Kaushik Chakravorty (inset), currently the Group COO of Navia and Vector will take overall charge of the outdoor business in addition to his role as Executive Director – Enhance.

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30th Dec'10, Mumbai
Joseph Eapen puts in papers at MRUC

Joseph Eapen has resigned as the CEO at Media Research Users Council (MRUC). A source from the company confirmed, though an official announcement or confirmation is awaited. The replacement of Eapen has not yet been identified.

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30th Dec'10, Mumbai
Brandmakerr launched in Mumbai

Having worked with companies like Voltas, Amtrex, Xerox, Hinduja, Magnasound and Videocon Group and with a 22 years experience to back it up, Rahul Kapuria, IIPM graduate founded Brandmakerr, a brand communication company.

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17th Dec'10, Bangalore
Language matters

This December onwards it’s Kannada all the way for the OOH medium in Karnataka. On the occasion of the 77th All India Kannada Literature Sammelan and with reference to the Advertisement Bye-Law-2006, Part VI, Clause 7(7), Kannada, Bruhat Bangalore Mahanagar Palike has asked the OOH medium to compulsorily include Kannada on all display boards/hoarding.

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30th Nov'10, Mumbai
BrandScope Launched

Aegis Media after the success of Posterscope Group, to tighten its grip in the OOH Industry introduces Brandscope another OOH agency, scheduled to be launched in India on December 1st 2010. Brandscope will be a unique OOH agency that aims to revolutionize the Indian OOH scenario, through cutting edge, best in class and environment driven out of home solutions.

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25th Nov'10, Mumbai
Rajul Kulshreshtha appointed as MD - Kinetic India

GroupM has roped in Rajul Kulshreshtha as the MD of leading OOH agency Kinetic India. He replaces Madhuri sapru, who decided to move on in september 2010. Kulshreshtha has been with GroupM for past 6 years where he initially headed LG business and then went on to head Motivator.

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29th Oct'10, Mumbai
India high on Ad Spends
The Nielsen Company’s Survey on Media Ad Spends across major markets in Asia Pacific reveals India as the leading country in Ad Spend growth in Q2 2010. Continuing its growth trajectory, ad spend across mainstream media (Television, Newspaper & Magazine) in India witnessed a 28 percent Year On Year (YOY) growth
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29th Oct'10, Mumbai
The “Strategic Fit” act!
Calling their deal a “strategic fit” LiveMedia, an Out-of-Home TV company, bought a controlling stake in Tag Media, an in-store television network. Sources estimate the stake to be $4 million.
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29th Oct'10, Mumbai
It’s a mad rat-race out there!
Securing the Changi Airport account, replacing the current advertisers, JCDedcaux, seems to be on cloud nine and all set to start work by January 2011. Apart from JCDecuax, other well-known players who tried their luck with the account was Eye Corp and Clear Channel;
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29th Oct'10, Mumbai
Encyclomedia percolates globally
Mumbai based Encyclomedia Networks has had ‘making a global presence’ in its plans since long. In this ongoing effort to globalise its reach and operations across all continents Encyclomedia Networks sets its foot into South Africa.
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29th Oct'10, Mumbai
Percept OOH gets Joseph Ramsey on board
Percept OOH appoints Joseph Ramsey as the Regional Manager, West, Outdoor Vertical. In a bid to strengthen its market position and to test new waters team building is a key aspect that Percept OOH is working on.
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7th Oct'10, Mumbai
Bandra Skywalk goes to Proactive In & Out advertising
India's longest communication OOH media 'BANDRA SKYWALK' has been awarded to Proactive In & Out Advertising Ltd. by MMRDA. These medium will directly approach to largest vehicular movement as well as trespassers in Mumbai.
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21st Sept'10, Mumbai
IOS enters level 2
The MRUC invites proposals to conduct 2nd round of Outdoor media research to provide a robust tool for the outdoor industry for planning and selling. The proposals must be received by 10th October.
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16th Sept'10, Mumbai
Madhuri Sapru moves on
Madhuri Sapru, Managing Partner, Kinetic & Dialect South Asia; put her papers on 13th September’ 2010 and plans to move on. Having more than 21 years of work experience to her credit,
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7th Sept'10, New Delhi
Times OOH bags DMRC ad rights
Media owning firm, Times OOH has bagged advertising rights of Delhi Metro Rail Corporation's (DMRC) Central Secretariat-Badarpur line. The media owning company has bagged the tender for a period of five years.
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1st Sept'10, Mumbai
RBNL promotes Ashwin Padmanabhan as National Head - BIG Street
Reliance Broadcast Network Limited (RBNL) initiated out-of-home entity, BIG Street, has promoted Ashwin Padmanabhan as national head. Padmanabhan will report to Rabe Iyer, business head, BIG Live and BIG Street.
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1st Sept'10, Thane
Excelling in Thane
Thane Based, Excel Advertising has won two tenders for advertising rights for 160 JNNURM TMT Buses and 3604 Street Light Poles Kiosks. With Thane developing very fast, the media owning company is upbeat about further growth. Excel Advertising is reaching the sky with various media options.
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1st Sept'10, Delhi
NS Publicity obtains 50% stake in Salt OOH
Jaipur based, NS Publicity has acquired 50 per cent stake in recently launched ambient media ventures of Salt OOH, the fully owned media Asset wing of
www.allaboutoutdoor.com.
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1st Sept'10, Delhi
LOMS bags ad rights for MCD tender
Landmark Outdoor Media Services has bagged the advertising rights of 49 unipoles in South, West, Central and East Delhi as well as 5 public utilities for a period of five in a tender floated by Municipal Corporation of Delhi (MCD). The other participants in the bid includes Pioneer Publicity, Laqshya Media, Hindustan Publicity, Selvel Media Service and Graphis Ads.
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1st Sept'10, Kolkatta
OAA Kolkata rigid about 60 days credit period
The members of Outdoor Advertising Association (OAA), Kolkata, in a meeting have reached an agreement of not extending the credit period beyond 60 days. The decision was taken after suggestions had flown in from agencies to allow some flexibility in the credit period by extending to 90 the date of launch of campaign .
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1st Sept'10, Pune
PCNTDA introduces street furniture project 
The Pimpri-Chinchwad New Township Development Authority (PCNTDA), has introduced street furniture project. The authority which is developing the spine road will supposedly spend `12 crore for road signs, erection of metal crash barriers and other street furniture like installation of signages to ensure road safety.
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1st Sept'10, Mumbai
Mediascope Publicitas OOH on recruiting binge
With a month after its launch, Mediascope Publicitas OOH, under the leadership of Robin Carruthers, managing director and Gourav Tandon, COO of the firm are now expanding the regional chapter with fresh recruitments.
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1st Sept'10, Mumbai
Mandeep Malhotra elevated President, Mudra MAX - OOH Services
In a recent move, Mandeep Malhotra has been elevated as president, Mudra MAX - OOH services. Malhotra will continue to report to Anurag Gupta, chief strategy officer, Mudra MAX. Prior to this, he was senior vice-president, Primesite -a unit of Mudra MAX. Malhotra?s new role will be to evolve Mudra MAX?s OOH business to the next level apart from playing a key position in integrating various offering of Mudra MAX on the whole. Read More>>
 
20th August 2010
Percept OOH retains Chirag computer account
Percept Out-of-home has retained the outdoor account of R.P Techvision’s computer brand Chirag. Percept OOH retained the account after a stringent process of selection. Soon after the win, Percept OOH has also launched an outdoor campaign in Kolkata with a brief for the campaign was to locate landmark sites with larger than life effects in Kolkata. ReadMore>>
 
19th August 2010
Percept OOH appoints Rajneesh Bahl as business Head – Outdoor
Percept Out-of-home has appointed Rajneesh Bahl as business head – Outdoor. The appointment is effective from August 2010. Prior to this, Bahl was senior vice president Mudra Max.At Percept, Bahl will be in charge of the outdoor business vertical and will be responsible for conceptualizing and implementing new initiatives and strategies for OOH business vertical. ReadMore>>
 
9th August 2010
‘This September UP Talks OOH!’
Talks OOH! the new Concept from the house of VJ Media Works, is a fresh initiative to highlight the past, the present and the future of out-of-home advertising in various regions. While last year, Delhi was the first destination chosen for Talks OOH! this year the focus moves to the state of Uttar Pradesh with UP Talks OOH! Jagran Engage is the Title Sponsor of the event & Origin Advertising & MJ Advertiser have joined in as Associate Sponsors.ReadMore>>
 
26th July 2010
‘Big Street wins DMRC tender for 5 years’
Big street, the OOH division of Reliance Broadcast Network Limited today has won the tender for the development of Delhi Metro Rail Corporation’s high potential Line III for five years. The DMRC mandate includes OOH media inventory on Line III covering 21 premium stations spread over 33.5 kms stretch of high potential areas covering both west and central Delhi. ReadMore>>
 
22nd July 2010
‘Pioneer Publicity wins ad rights for 4 flyovers in Mumbai for 3 yrs’
Pioneer Publicity has bagged the advertising rights for four flyovers in Mumbai for a period of three years. Prior to this, the rights were with Alakh Advertising.The winning of the tender gives rights of advertising for four flyovers including.. ReadMore>>
 
15th July 2010
‘Hemant Shah joins Lintas as president - OOH’
Hemanth Shah, has joined Lintas Media Group as president, out-of-home.Prior to this, Shah was executive vice-president and revenue head, Times OOH, the out-of-home arm of Times Innovative Media.. ReadMore>>
 
15th July 2010
‘Realm Media on expansion spree; hires Executive for Delhi branch’
Newly initiated Realm Media Solutions is on an expansion spree with spreading its reach from it's headquarter in Mumbai to the rest of the metros including Delhi, Chennai, Bangalore and Kolkata.. ReadMore>>
 
25th June 2010
‘Partnering Growth’
NS Publicity and LSTL Media, joined hands and build a consortium to pitch and participate in varied PPP projects. This consortium has proved to be fruitful as it has recently bagged large Noida Authority Contracts of exclusive advertisement rights on prominent skywalk, the one adjacent to the popular Great India Place. Along with this two sets of BQS a total of 50,.
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25th June 2010
‘Mediascope’s OOH army’
Being a month old Mediascope Publicitas OOH has brought on board a promising team for under the leadership of Robin Carruthers, Managing Director, Mediascope Publicitas OOH. The team includes Gourav Tandon who will be the COO, and further on a regional team is being set up and its inmates are Anirudh Kanade who will work as VP – Projects, Sanjay Malkani will be AVP West, Gurlez Hiader as AVP North and Roger Carruthers is given the portfolio of AVP East.. Read More>>
 
25th June 2010
‘Talent reallocated @ Laqshya’
Laqshya Media Group a prominent name in the OOH industry sharpens its edges by strengthening its sales, marketing and research teams with key appointments. All these changes only reflect and reinforce Laqshya’s objective of providing total solutions to clients, by leveraging the core strengths in media ownership and media solutions.Read More>>
 
24th June 2010
‘BIG Street renews advertising rights of CTU for 483 buses’
New Delhi, June 24, 2010: BIG Street, the out–of-home arm of Reliance Broadcast Network Limited (earlier Reliance Media World Limited) has renewed the advertising right for 483 buses, including 60 low floor intra-city JNNURM (Jawaharlal Nehru National Urban Renewal Mission)Read More>>
 
20th June 2010
‘Navia Asia appoints Cyrus Dumasia as Head - Western Region’
Out-of-home specialist network, Navia Asia, has appointed Cyrus Dumasia as Head - Western Region. Dumasia wll be based in Mumbai and will report to Sanjay Shah, CEO, Navia Asia.Read More>>
 
20th June 2010
‘Starcom MediaVest expands Kaushik Chakravorty’s role as Group COO – Out Of Home’
Starcom MediaVest Group (SMG) India, has expanded the role of Kaushik Chakravorty by appointing him as Group Chief Operating Officer –Out Of Home. In his new role, Chakravorty will be responsible for managing operations of the group’s out of home brands – Navia and Vector in addition to his present role of Executive Director and Country Head - Enhance .ReadMore>>
 
11th June 2010
‘India Outdoor Advertising celebrates 10th Anniversary; launches new logo’

India Outdoor Advertising Present celebrated its 10th anniversary on June 11, 2010 at Ramada Powai. During the ceremony India Outdoor Advertising also unveiled its new logo.
Read More>>

 
28th April 2010
‘Solar to Possibly Power Hoardings in Mumbai’
With energy conservation becoming a prime concern, BMC puts its best foot forwards and proposes to make it mandatory for all hoardings in Mumbai to use solar energy instead of conventional energy. Read More>>
 
28th April 2010
‘Gantry Galore’
Gantry is quite a lucrative property when it comes to advertisers. And it is right at the center of the roads and with a heavy traffic usually at important junctions it gives a clear view, for more time to the people driving by. Read More>>
 
28th April2010
See Scala's latest advertising management software at the GO! 2010 TAB/OAAA Conference
More than ever, out-of-home media companies need to trim operating costs and protect their profits. Many traditional and digital media companies are turning to advertising management software to help streamline all aspects of their business. Scala will launch Ad Manager 5.1, the upgraded version of its advertising management software, and showcase its Satellite Automated Media Information (SAMI) system at booth#306 at the GO! 2010 TAB/OAAA Conference & Marketing Expo, May 2-4 in Phoenix.Read More>>
 
25th April2010
DTDC floats street furniture project for PWD roads leading and near Common Wealth games venues
Delhi Tourism Development Corporation (DTDC) has floated project for street furniture for Public Works Department (PWD) roads leading and near the Common Wealth Games venues. DTDC has sent right for presentations (RFP) to outdoor media owning firms including JC Decaux, Adlabs promoted Big Street, Hindustan Publicity, Malhar, Laqshya Media and Graphis Ads. Read More>>
 
25th April2010
Gautam Chaddha exits TDI to launch Broadview Mediacom
The former country head of TDI Media Services, Gautam Chadda has bid adieu to his old role only to don a new hat as the managing director of his newly launched outdoor firm, Broadview Mediacom. Read More>>
 
25th April2010
Vikas Nowal moves
After having spent two fruitfull years at Navia Asia, Vikas Nowal, head, western region, has decided to move on to bigger professional challenges. However, he is yet to decide upon his next assignment. Nowal was handling clients like TATA Docomo, UNINOR. IDBI Fortis, Oracle etc. Read More>>
 
25th April2010
Laqshya Names Indrajit Sen as CEO
Indrajit Sen has been appointed as Laqshya Media’s new Chief Executive Officer . He was earlier President, Projects in Laqshya . With this appointment the company looks at consolidating its businesses under one brand. Read More>>
 
30th March 2010
Saumitra Bhattacharyya makes a comeback, joins Laqshya as President – Corporate Affairs
Saumitra Bhattacharyya is all set to make a comeback to the business of out-of-home advertising by joining Laqshya Media as president – Corporate Affairs. Bhattacharyya’s appointment will be effective from April 1, 2010. Read More>>
 
17th March 2010
OAC 2010 to explore 'From fragmentation to Fraternity
The 6th edition of OAC (Outdoor Advertising Convention), the only expo, convention and awards event for the OOH industry in the country, will be held between 11th & 12th June 2010 at the Hotel Renaissance, Powai. Read More>>
 
16th Jan 2010
MCD launches street furniture project; calls six OOH firms to make presentation
Municipal Corporation of Delhi (MCD) has initiated the much-awaited street furniture project for roads leading to and in the vicinity of Common Wealth Games. Read More>>
 
31st Oct'09
R D Associates, won rights to display gantry on 5 railway bridges.
R D Associates, a unit of R D Advertising Pvt. Ltd., a Allahabad based company as won the advertising rights to display gantry on five Railway bridges between Rambagh Railway Station to Daraganj Railway Station. The tender is awarded by North Eastern Raiway for a period of 3 years, to display advertisement on both side of the bridge. Read More>>
 
21st Oct'09
‘Delhi Talks OOH: A Catalyst to conversation’
Planet Delhi and its chilly morning of 18th December’ 2009 warmly welcomed ‘Delhi Talks OOH’ a VJ Media initiative sponsored by Pioneer Publicity. The corridors of Hotel Intercontinental, Nehru Place were full of buzz as the varied stakeholders of the OOH community came all geared up for the eventful day. Read More>>
 
12th Oct'09
New Delhi “Talks OOH” this December First of its kind event walking the regional route
New Delhi will be the first OOH market in India to witness an on-the-ground event that focuses on bringing the OOH community together regionally. It will prove to be a platform for organised interaction between the varied stakeholders of the industy when they get together in December this year. Read More>>
 
10th Oct'09
Nabendu Bhattacharyya to start his own Out-Of-Home Agency – Milestone Brandcom
Nabendu Bhattacharyya has set up his own OOH venture ‘Milestone Brandcom’ with the help of Private Equity Investors . Milestone will be headquartered out of Mumbai and will have a pan-India presence. Read More>>
 
7th Oct t'09

Asia Pacific OOH Media Convention

The organisers of the Asia Pacific OOH Media Convention have today announced the cancelation of the event, which was scheduled to take place in Macau on the 5th and 6th November, this year. Read More>>

 
17th Sept'09

Posterscope appoints Ashish Bhasin as Asia Pacific Director

Aegis Media has appointed Ashish Bhasin as director of Posterscope Asia Pacific. The new role is addition to his current position as Chairman India ans CEO Aegis Media South East Asia.Read More>>

 
2nd June'09, Mumbai

4027 BEST buses to go wireless as EQUIFONE gets the exclusive Ad-rights for 5 years

In the recent development, the BEST officials have granted a 5 years plus exclusive advertising rights to Equifone-( The company which is financially backed by serial entrepreneurs based in US and Europe.) who will soon be turning the buses into a blue tooth zone. . Read More>>

 
25thMay' 09, New Delhii

Tata Teleservices appoints MOMS – a Madison Unit as new OOH Agency

Tata Teleservices Limited, India’s fastest growing pan India telecom service provider today announced that it has appointed MOMS Outdoor Media Solutions (MOMS) an independent Unit of Madison World as their new OOH agency. Read More>>

 
26thMarch' 09, Mumbai

Hype picks up majority stake in Pune based Asawari Publicity Partners for advertising on BRT bus shelters

OOH media company Hype Integracomm Pvt. Ltd. has picked up a majority stake in the Pune based Asawari Publicity, enabling the company to expand its presence in Pune.Read More>>

 
23rdMarch' 09, Mumbai

Bank of Baroda invites agencies for an OOH media plan in Bihar, Orissa and Jharkhand

Bank of Baroda, Zonal Office, Patna invites quotations on two bid system basis from advertising agencies for preparing a panel of vendors for an OOH media plan that covers the three states, namely, Bihar, Orissa and Jharkahand for the period 2009-2010.Read More>>

 
23rdMarch' 09, Chennai

Corporation of Chennai invites fresh bids for 64 Modern Bus shelters on BOT basis

Corporation of Chennai (CoC) invites private sector participation from National, International Independent firms/Joint Ventures/Lead Partners of consortiums to submit their bids on BOT (Build Operate and Transfer) basis for construction, operation and maintenance of 64 Bus Shelters that are estimated to be installed in Zone VII of Chennai along major transportation corridors and bus routes. Read More>>

 
16thMarch' 09, New Delhi

Delhi Transport Corporation calls for creative pitch- account size Rs 1 Crore

Delhi Transport Corporation (DTC) has recently called in for a pitch where in they have invited the agencies from across India for the branding of DTC buses and the bus stops that fall under the vicinity of the DTC land.Read More>>

 
5thMarch'09,Delhii

ADS World acquires OOH Ad-rights for Airport baggage trolleys and audio advertisements on Railway enquiry number 139

AD’s World, has recently won the advertising rights for baggage trolleys at five major airports viz. Delhi, Chennai, Jaipur, Ahmedabad and Raipur. The contract Period for Baggage trolleys at the 5 airports varies from 1 to 2 years.Read More>>

 
3rdMarch'09,Mumbai

Accord rides high on OOH Advertising; offers 100 fully A/C double decker buses to BEST

Not long ago, the BEST wanted to phase out double-decker buses. Now, the undertaking not only wants Mumbai to retain its beloved monsters, but it also plans to introduce them in an air-conditioned avatar.Read More>>

 
26th Feb 09,Goa

Goafest 2009 is back..!

The Advertising Agencies Association of India (AAAI) and The Advertising Club Bombay today announced the commencement of Goafest 2009. India’s only truly national advertising awards festival. Read More>>

 
26th Feb 09,Mumbai

Soumitra Bhattacharyya puts his papers at Laqshya Outdoors ; plans ahead for a retired life

oumitra Bhattacharyya , a veteran of the Indian Outdoor Industry has recently put in his papers at Laqshya Outdoors. Read More>>

 
7th February 09, Delhi
4th Dimension Media’ bags OOH ad rights for radio cabs in Delhi
4th Dimension Media, a Delhi Based advertising company has acquired advertising rights for the fleet of 200 radio cabs from. M/s Tourism Next Delhi Pvt. Ltd. (Smaart Cabs) for a period of two years. Read More>>
30th January 09,Delhi
Tricon Media bags a 7 year OOH Ad-rights on ‘Public Utilities’ in Ludhiana
Tricon Media, a Delhi based OOH advertising company has recently been awarded a 7 year exclusive rights to display the ads at the public utilities by The Municipal Corporation, Ludhiana. Read More>>
9th January 09

Essel Group enters OOH arena, acquires VIA OOH
OOH media company VIA (Vehicular, Infrastructure and Airports) OOH, which was launched in April 2008, has now been taken over by the Essel Group, which owns the Zee Network. VIA OOH will now be re-launched as its subsidiary. Read More>>

23rd December,New Delhi

Delhi: MCD gives green signal to Ads on Taxi's and Auto; looks ahead for digitization
The Taxis and Auto rickshaws in Delhi may soon start sporting ads thanks to ambitious revenue –earning scheme by the city's primary civic agency. The proposal is a part 10-point project envisaged by Municipal Corporation of Delhi (MCD) to increase its income from outdoor ads to Rs.300 crore in the next fiscal year. Read More>>

17th December 08,Bangalore

BBMP pulls down illegal billboards .
On December 1 the BBMP (Bruhat Bangalore Mahanagara Palike) initiated a drive against illegal billboards in Bangalore city. Close to 85 advertisement posters and billboards have already faced the axe. Read More>>

17th December 08,Mumbai

Hype Integrated Communications to digitize the Mumbai local on the Western Line .
Commuters on Western Railway (WR) can look forward to some relief from long, exhausting train rides. With WR all set to equip its local trains with LCD television screens. As a pilot project, five trains will be fitted with six LCD screens per compartment.
Read More>>

17th December 08, Mumbai

NDMC calls for tenders
The Enforcement Department of the New Delhi Municipal Council(NDMC) has invited tenders for the display of advertisements on pole kiosks on electricity poles in the NDMC area.  Read More>>

25th November 08, Bangalore

OOH Media now at Blue Foods, Inorbit Mall, Vashi
Out-of-Home Media has tied up with Blue Foods, a multi-cuisine lifestyle restaurant chain. They have installed more then 100 screens at various Blue Foods restaurants across India like Bombay Blue, Noodle Bar, Gelato, Spaghetti Kitchen, Copper Chimney etc .   Read More>>