Madison World to handle Levi’s account
Madison World, a diversified Communication group with 20 units across 10 specialized functions in different areas of communication has won the account of Levi Strauss & Company, offering an integrated service to this venerable advertiser.   Read More>>

Blanket ban on billboards lifted in Bangalore
In a major relief for the Outdoor Advertising Industry, the Karnataka Government has revised its earlier stand banning billboards by partially lifting the blanket ban on hoardings in Bangalore. The government has now restricted the ban to 19 roads in zones A and B in the city (See table below).   Read More>>

BBMP asked to restore hoardings
The Karnataka High Court has directed the Bruhat Bangalore Mahanagara Palike (BBMP) to restore all the hoardings installed by Star Advertisers. These hoardings were arbitrarily removed by the Palikes during the drive to clear illegal hoardings.
In his direction, Justice H V G Ramesh levied a cost of Rs 10,000 on the BBMP and asked the BBMP to recover the cost from the salaries of the BBMP officials responsible for the removal.   Read More>>

Vivek Lakhwara promoted as CEO of Aaren Initiative
Vivek Lakhwara has been promoted as Chief Executive Officer of Aaren Initiative, the out of home (OOH) media division of the Lintas Media Group.
Lakhwara has been associated with the Lintas Media Group for eight years – the first four years at Millennium Media, the group’s mass media division, and the remaining at Aaren Initiative.   Read More>>

Pioneer Publicity wins tender in Mumbai
Pioneer Publicity has won the contract for display of advertisements on streetlight poles belonging to the Brihanmumbai Electric Supply and Transport Undertaking (BEST) and the Municipal Corporation of Greater Mumbai (MCGM). The ads would be on kiosks attached to the poles. The tender provides Pioneer with 32,000 street lighting pole kiosks across Mumbai for a period of three years, commencing from September 3, 2008, to September 2, 2011.   Read More>>

Big Street bags Skywalk tender
Big Street has bagged the tender for the Bandra Skywalk in Mumbai. They now have advertising rights on the Skywalk for the next 10 years. The bid amount was Rs 79 crore. Sixteen companies had participated in the bid out of which six were shortlisted. They were Big Street, Times OOH, Supri Outdoor Media, Rajdeep Publicity, Jaikumar Associates, and DS Mittal & Das Offshores. At the final round Big Street won the bid from the competition, Supri and Jaikumar Associates. As per the contract, Big Street will maintain the Skywalk, construct toilets for pedestrians and install Closed Circuit Televisions for security. The Skywalk was constructed by the Mumbai Metropolitan Regional Development Authority. It is 1.3 km long and four metres wide. It stretches from Bandra railway station to Kalanagar.

Digital Signage Asia 2008
Digital Signage Asia 2008, Asia’s exclusive show on digital signage will be held on 3rd and 4th October at the Nehru Centre, Worli in Mumbai, India. The show will showcase the various facets of this compelling new medium. The two day Event will witness a conglomeration of industry heads, digital network operators, retailers, brand marketers, research agencies, technology solutions providers and digital network owners.   Read More>>

Western Railway issues tender
A tender has been issued for sole advertising rights of the entire suburban section of Mumbai division of Western Railway (Churchgate to Dahanu Road) Tenders are expected to be in Packet A and Packet B separately. Packet A will contain technical bid and Packet B will contain the financial bid.   Read More>>

B.E Govindaraju to head outdoor ad division in Bng
B.E Govindaraju, Joint Commissioner, Bruhat Bangalore Mahanagara Palike (BBMP), has taken charge as the new head of the Advertisement Division. He replaces Gangadhar Swamy who was recently transferred from the post of Asst. Commissioner (Advertisement Division) to the Bangalore north sub-division and electronic registration office.

Shakedown in Bangalore’s OOH
The government of Karnataka has issued a statement outlining a set of regulations to curb billboards and other banners within the BBMP limits in Bangalore.
Following are the set of rules: The issue of fresh licences for installing hoardings and self advertising boards has been stopped within the BBMP limits.   Read More>>

South Central Railway calls for major tenders
The Vijayawada Division of the South Central Railways has offered tenders for the following mediums: Sole advertisement rights on express and passenger trains. Sole advertisement rights for painting on MEMU trains. LED-TV and allied works contracts at stations.   Read More>>

New Outdoor Advertising bylaws for Karnataka
After Delhi, Mumbai and Chennai, it is the turn of Bangalore to tweak and change the laws governing outdoor advertising. The new BJP-led government that has given special status to Bangalore’s development has now promised to take a close look the bylaws governing the out of home space.   Read More>>

Gangadhar Swami transferred
Gangadhar Swami, Assistant commissioner, advertising division, BBMP, was recently transferred to the Bangalore north sub-division and electronic registration office.
He was instrumental in implementing the new bylaws in Bangalore. Under his tenure the BBMP revenue from outdoor advertising increased tremendously. Till 2006 the revenue was under Rs 10 crore. In 2007-08 the revenue jumped to Rs 70 crore. It was during his tenure that the tender for the LEDs was finalised for Rs 26 crore.   Read More>>

Jayyant Bhokare joins Jupiter Entertainment Ventures
Jayyant Bhokare has joined Jupiter Entertainment Ventures (JEV), the parent company of Radio Indigo and The Bengaluru Pages magazine belonging to business magnet and current FICCI president Rajeev Chandrashekar. Jayyant has been appointed as Chief Operating Officer of Media, Events and Contract Marketing. Prior to this he was the VP-Business Development with Big 92.7 FM which is part of the Reliance Group and had Big Street under its umbrella. Sources say that Jupiter has plans to enter the OOH space.

Tender issued for Navasari Station
Tenders have been issued by the Senior Divisional Commercial Manager, Western Railway, Mumbai Central Division for bulk advertisement rights for the following media: Bulk advertisement rights for Navsari Station. The reserve price for the first year is Rs 2,25399 and the Earnest Money Deposit (EMD) is Rs 22,539.   Read More>>

Tender issued for Hyderabad stations
The Divisional Railway Manager, Hyderabad Division, South Central Railway, Secunderabad has called for sealed tenders for the contract of sole advertising rights of Hyderabad Division under the two packet system for a period of five years. The bulk rights of publicity includes all types of media namely, hoardings, glow signs, neon signs video   Read More>>

Outdoor advertising sector booming, attracts PE funding
The two-day Outdoor Advertising Convention – 2008 (OAC) in Mumbai had three important conclusions: the outdoor media is growing at a fast pace in India   Read More>>

Outdoor advertising sector booming, attracts PE funding
June 30, 2008 Mumbai : The just concluded two-day Outdoor Advertising Convention – 2008 (OAC) in Mumbai had three important conclusions: the outdoor media is growing at a fast pace in India; there is a need to adopt to new and emerging changes due to regulations at the Corporation and Municipal levels and thirdly, the creative spark is very much alive and kicking. Read More>>

Serve & Volley served up for private equity funding
Last week it was Laqshya. This week it is Serve & Volley. Private equity is definitely making its presence felt in the out-of-home advertising industry. Barely before the news that Warburg Pincus is investing Rs. 276 crore into Laqshya has sunk in, sources revealed that Lehman, Read More>>

Warburg Pincus to invest Rs 276 crore in Laqshya
Global private equity firm Warburg Pincus has bought close to 15% in Mumbai-headquartered Laqshya Media,a leading outdoor advertising company, for Rs 276 crore. They will be investing the money in Laqshya over the next one year.

Laqshya Media intends to continue investing in developing world-class media assets in premier cities and infrastructure projects like airports, Read More>>

Social awareness campaign competition
Social awareness campaign competition presented by Outdoor Advertising magazine (OAM) & Indian Outdoor Advertising Association (IOAA).

The competition seeks to creatively highlight social issues that need to be addressed. And the winning concepts, apart from being financially rewarded, will also be rolled out as a campaign across outdoor formats in the country. Read More>>

HC halts hoarding removal in Coimbatore
The Madras High Court has restrained the authorities from removing any hoardings in Coimbatore. This follows a ruling on a writ petition filed by the Outdoor Media Welfare Association of Coimbatore District.
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Tender issued for Gulbarga Station billboards
Tenders have been issued by the Central Railways, Sholapur, for sole rights to display commercial advertisement hoardings at
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Western Railways issues tender for advertising
Western Railways, Mumbai Central Division has invited sealed tenders for bulk advertising rights for the following mediums:
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Bus shelter tender for Chennai notified
The Corporation of Chennai (COC) has issued tenders for the construction and maintenance of modern bus shelters
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South Central Railway calls for bids
The South Central Railway, Vijayawada Division, has invited sealed tenders in the prescribed forms for LEDs at major stations,
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Mobile ad vans banned in Mumbai
The Mumbai High Court has banned mobile van advertisment hoardings in and around the country's financial capital.
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OAC 2008 goes bigger, better
OAC (Outdoor Advertising Convention), India’s only exhibition, convention and awards forum for the OOH Industry,
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June, ergo, OAA (Outdoor Advertising Awards)
It’s June and therefore it is time again for OAA (Outdoor Advertising Awards) 2008. As in the past three years, the fourth edition
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