Ogilvy Delhi has been awarded the prestigious Ministry of Tourism (Incredible India) business. This contract has been won following an open and competitive multi-agency pitch from among agencies across India.

Sandeep Pathak and Sonal Dabral are moving on from their positions at bates India as the agency continues its re-shape following the network re-positioning at the end of 2011.

Three major and leading OOH media houses present Sixth Element, one of the largest outdoor media conglomerates in India. The felt need of the industry has been consolidation and Sixth Element is the answer to that clarion call. An absolute first; this coming together with a common vision and mission to provide end to end products and services.

DWARKA is one of the largest residential areas in Asia, frequently referred to as the "Model Township" it is also thought to be amongst the most organized and cleanest parts of Delhi and nearby townships. Dwarka also boasts of some the widest and most developed road network for any colony in Delhi and nearby townships.
Dwarka, an affluent residential sub city of Delhi has many location advantages such as;

In another major step towards realigning its operations, Mudra Max has appointed a head for its media offering. N P Sathyamurthy would soon be joining the company as President and Head for Mudra Max Media. He would be reporting to Pratap Bose – COO Mudra Group.

In a move to further fuel the growth of its experiential marketing wing, Jagran Prakashan Ltd has appointed Pawan Bansal as Chief Operating Officer of Jagran Solutions. A
veteran in the Jagran Group, Pawan continues to lead the group’s OOH division foray Jagran Engage and responsible consolidating the group’s presence in the sector.

Mandeep Malhotra has recently been elevated as President & Head -Mudra Max. He will be in-charge of the Mudra Max offerings comprising of Experiential businesses (Kidstuff, Celsius, Terra and Concrea) and Retail cluster which include (Prime Retail, Prime Consult, Prime Wayfinding, Multiplier and Pratham).

Blue Ocean Media Pvt Ltd has added another feather in its cap with the addition of the auto- rickshaws to its transit media, expanding its horizons and proving the novelty of the company’s know-how. These autos move around all over Delhi covering all areas ranging from an over-crowded Chandni Chowk to a posh South extension market. This is also a scalable option as Delhi already has approximately 40000 auto-rickshaws.

Ernst & Young has announced the appointment of Farokh Balsara as the Media & Entertainment industry leader for Europe, Middle East, India & Africa (EMEIA) region. Based in Mumbai, Farokh has been Ernst & Young’s M&E Practice Leader in India for over a decade and will now drive the sector program throughout Europe, Middle East India & Africa.

Katha Mediatix has won the brand consulting mandate for Prabhat telecom promoted brand Mobile Plus which is a multi brand mobile, accessories retail brand. As part of the creative thought process, Katha Mediatix is going to create the entire brand personality of the retail store along with appealing visual merchandising for the brand.

The Mumbai police have asked BEST to remove hoardings from its bus stops because these can be used by terrorists to conceal bombs. Letter sent by police on Tuesday says bus stop hoardings can be used by terrorists to hide bombs.

Outdoor Advertising Professionals (OAP) announces the new appointment of Jesley Joseph as Vice-President, OAP (South). Jesley's induction as vice-president in OAP (South) is with the objective to help develop and strengthen the company in the ad world. His expertise in the field of outdoor,planning and execution will help the southern OAP team to build up more effectively.

Metropolitan Transport Corporation of Chennai has invited bids for display of advertisement on
the rear side panel board, rear side of driver cabin, passenger view glasses and in the vacant space

Katha Mediatix has won the media mandate for the Karnataka Lions, the franchise of Bangaluru, World Series Hockey. Karnataka Lions of one of the eight teams participating in the series and has been acquired by Sporting Ace, a pert of Zentrum Group.

Anugrah Madison Advertising (P) Ltd., the Rural Division of the Mumbai based Madison Communication Group launched a rural marketing education service called Anugrah Madison Rural Academy (AMRA) to teach the basics of rural marketing to management students.

Lintas Media Group has completed its acquisition of Aaren Initiative, the country’s premier OOH agency that works for Hindustan Unilever and Nokia, among other blue chip accounts. The 50% stake held by the joint venture partner, Aaren Advertising, has been recently purchased by Lintas in an amicable settlement. The name of the agency will be changed to Lintas Initiative.

PSI India, from the Posterscope group, India’s leading global Airports advertising agency, has expanded its services to include International OOH campaigns, beyond just Airports, in line with PSI Worldwide’s strategy and in keeping with the needs of Indian clients going global

The Municipal Corporation of Gurgaon had opened a tender for Foot Over Bridges where in a total of fourteen FOBs spread across prime locations of Gurgaon like, IFFCO Chowk, Shankar Chowk, Udyog Vihar, Maruti Chowk etc were opened for acquisition. The tender has been alloted in three groups A-C, out of which Pioneer Publicity has acquired Group A FOBs, Group B has been acquired by Laqshya Media and NS Publicity has taken up Group C.

NS Publicity, the leading traditional OOH media asset company in Rajasthan with recent footprints in Delhi NCR and SALT OOH, the ambient media company of www.allabotuoutdoor.com announced their joint venture to consolidate the growing operations of NS Publicity’s media Asset network outside of Rajasthan and SALT OOH’s Office media asset expanse across the country and other ambient media projects in the pipeline.

Reliance Broadcast Network’s OOH Arm, BIG Street, has strengthened its standing as one of the most favoured and innovative out of home solution providers, by retaining the mandate for the prestigious Line II of the Delhi Metro Rail Corporation (DMRC). This 10.46 kms stretch covers prestigious commercial, office, shopping and government office areas of central Delhi through its 9 high footfall stations [Vishwavidyalaya (Catering to North Campus of Delhi University and Residential Areas in North Delhi),

Omnicom Group Inc. announced today it has entered into an agreement to acquire a majority stake in Mudra Group, India’s leading integrated marketing communications group. Mudra will significantly expand Omnicom’s service capabilities and presence in Asia’s third largest economy. As part of the agreement, Omnicom will extend its partnership with the Reliance ADA Group.

The new logo features the Bates typeface in Helvetica and three speech balloons in dark pink, yellow and blue, replacing the former eye mnemonic.Bates Asia has embarked on a new journey, opting for a new look sans '141'. It may be recalled that the agency has gone through several rounds of re-christening in recent years. Earlier, it has been known as Clarion Advertising, Bates Clarion, Bates Enterprise, Bates David Enterprise, and most recently, Bates 141.

The Bank of India announced on 29th September 2001 that it is inviting tenders from research agencies to carry out a research on the Effectiveness of Impact of Advertising. The sealed tender to be sent to The General Manager, Bank of India, Publicity & Public Relations Department

Milestone Brandcom, a leading and fastest growing OOH media agencies in India, further strengthens its retail marketing division Milestone Lastmile to increase its footprint nationally. Milestone Lastmile launched in the western region a year back already services some of the leading clients like Barclays Bank, Dhanlakshmi Bank, ICICI, LG and Tata Indicom to name a few.

American quick service restaurant chain Quiznos will set up over 150 outlets in North and West India within the next five years. Quiznos has entered into a master franchise agreement with Delhi-based restaurant management company Sub-One Hospitality Services to open outlets across states like Punjab, Delhi/NCR, Rajasthan, Gujarat and Maharashtra, the company said in a press release.

For the first time, Visa payment cards will be sold in kirana outlets to enable those without cards make electronic payments for travel tickets, utility payments and shopping. The US-based payment company has tied up with DCB Bank which has appointed Itz cash as a business correspondent which will distribute cards across 40,000 shops in 2,500 centres.

Madura Fashion & Lifestyle, a part of the Aditya Birla Group, recently launched its new premium retail format `Planet Fashion Grande.’ Driving the growth of its Planet Fashion retail format, the company opened its first Planet Fashion Grande store at 100 ft Road, Indiranagar, Bangalore.

International Expo Consults (IEC) part of Falak Holding, one of UAE’s multi-faceted business conglomerate, stated that with the advent of new technology the ‘Digital Signage’ industry is expected to grow exponentially in 2012 across the region. As per the research carried out by Intel Corporation, the digital signage industry worldwide is growing at a CAGR (compound annual growth rate) of 26 percent and also predicts the world to have over 22 million digital signs by 2015.

India's cabinet on Thursday cleared a plan to throw open the nation's huge retail sector to global supermarket chains in a reform that could herald a consumer revolution.

RockTenn and BVI Networks, Inc., announce the opening of the first large format ShopperGauge(R) Retail Learning Lab at Family Dollar Stores. The goal is to provide a state-of-the-art "learning laboratory" in a set of real stores where Family Dollar and its suppliers can test designs, displays and promotions with customers,

Hindustan Unilever has launched an initiative that allows employees across departments to flag products shortage in any store in the country, a move that can help the country's largest consumer goods maker stem loss of clients to rival brands.

DLF Brands, a subsidiary of real estate major DLF, has struck an agreement with Claire's Stores Inc, one of the world's leading fashion jewelry and accessories retailers, to bring the brand to India.

The Trust for Retailers and Retail Associates of India promoted by BS Nagesh, Vice-Chairman, Shoppers Stop is an endeavour towards recognising and enhancing retail talent in the country. Founded by the enterprising Nagesh, the organisation aims at empowering the retail associates i.e. the sales staff in every way possible.

The government is giving serious thought to a proposal to raise foreign direct investment cap in single-brand retail from 51%.“We are seriously considering raising the bar (on single brand retail) further… we may allow a higher FDI,” Anand Sharma, Commerce and Industry Minister said at the CII-ET Luxury Summit. He, however, did not mention whether the limit would be raised to 100%.

Vivacity Mall, a wholly owned subsidiary of Sheth Developers & Realtors has commenced its fit outs of over 1 million sq ft of leasable space and is all set for a grand opening in the first quarter of 2012. As an international consultant of retail design and mall fit – outs Mr. Roland Righton will overlook the entire process for all the retail outlets in the mall.

Stephen Remedios, Head - Customer Marketing & Modern Trade put his papers at Hindustan Unilever Ltd. and 16th September' 2011 was the last day of his ten years and plus journey at Hindustan Unilever.

Hewlett Packard- the market leader in imaging and printing industry has taken an initiative to organize the (PSP) meet across India in 6 cities: Chennai, Bangalore, Mumbai, Hyderabad, Kolkata and New Delhi. As a product of this program HP will convene the Print Service Providers and their customers to educate them with upcoming trends in the printing industry, to build trust and strengthen relationships and to develop a platform for information
exchange.

Marking a first for the city, Planet Retail Holdings brings to Pune its first 'Women's Only' Guess store - a 1519 sq.ft. store which currently displays the Guess Spring Summer 2011 collection with accessories like handbags and watches.

Starting operations in the cash rich state of Punjab. Metro Cash & Carry opened its first wholesale store for the benfit of hotels, restaurants, caterers, traders and small offices. The facility is spread over a sprawling area of four acres with a selling space amounting to 60,000 square feet housing as many as 10,000 food and non-food articles.

Come September 30, 2011 and Bata Indi shall have a new Managing Director in Rajeev Gopalakrishnan. The appointment comes in the light of the promotion of outgoing MD Marceo Villagran to Group Managing Director, Latin America.

Increasing clutter and dwindling sales are forcing designer labels to exit from malls and once again set up stand alone outlets. With the number of ready to wear brands going up, the exclusivity of malls no longer exists and thus, the quality of shoppers visiting the stores has changed. While anyone would be ready to invest in a high end ready to wear brand,