Cadbury ’s winning combo for Bengal: Football with a dash of ‘Mishti’

Cadbury ’s winning combo for Bengal: Football with a dash of ‘Mishti’

Cadbury in its new campaign for Dairy Milk has decided to indulge the people of Bengal with two of their hot favourites- Football and \'Mishti\' or sweets. OOH was one of the key media vehicles for the engaging campaign.

OOH + activation creates buzz for Hiland Greens

OOH + activation creates buzz for Hiland Greens

The brand went in for a judicious mix of traditional OOH and on-ground activation in tie-up with Big Bazaar and Café Coffee Day to target their audience .