The brand ropes in five OOH agencies to handle their Outdoor duties state-wise .
India’s Bharti Enterprises, which six months ago ended a tie-up with Walmart, is in talks with France’s Carrefour SA and Japan’s Aeon for two separate joint ventures, according to one person familiar with the discussions.
Cadbury in its new campaign for Dairy Milk has decided to indulge the people of Bengal with two of their hot favourites- Football and \'Mishti\' or sweets. OOH was one of the key media vehicles for the engaging campaign.
The brand went in for a judicious mix of traditional OOH and on-ground activation in tie-up with Big Bazaar and Café Coffee Day to target their audience .